Por que estamos investindo em Santa Catarina? Qual nossa visão de futuro da Tecnologia e Inovação? 2014 IBM Corporation

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Marina Laranjeira Soares
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1 Por que estamos investindo em Santa Catarina? Qual nossa visão de futuro da Tecnologia e Inovação?

2 Economy Regional Economy There are 5 companies established with more than 1,000 employees Infrastructure higher education institutions HQ in the branch. Santa Catarina State highways (Km): 6,000 railways (Km): 1,60 mobile phones : M (% of BRZ) High Medium Regular Manufacturing IFDM Number of jobs by sector in SC Region 5K 5K K 10K K 0,0 0, Services Very High High Medium Low Public Administration Construction Human Development Index 0, Commerce 0, 0,0 Others 1 K SC Region banking agencies : (.6% of BRZ) health institutions: 5,06 (.% of BRZ) vehicles: 1,65K (.% of BRZ) airports: 1 number of establishments 6 : 16K from 10 to ee: 1,0 from 100 to ee: +1000ee: 5 (e.g. BR Foods, Tupy, WEG, Souza Cruz) Low Brazil Joinville City Range: High (> 0,00) Medium (0,00-0,600) Regular (0,600-0,00) Low (0,00-0,000) Economically Active Population (EAP) Joinville City Santa Catarina State 50% 6% EAP Non -EAP 50% 5% Very Low Brazil Santa Catarina State SC Region Range: Very High (> 0,00) High (0,-0,00) Medium (0,6-0,600) Low (0,5-0,500) Very low (0,-0,000) 5,,,,5,5,6,, SC Region IDEB 5 (index from 0 to 10) 5,, 6, 5,,0,1,5, Brazil % 61% Branch 1 st to th Brazil 1 st to th Branch 5 th to th Brazil 5 th to th Source: Market Development & Insights based on IBGE, IPEADATA, Ministerio do Trabalho, Firjan and local sources. Dollar@.0 Note: 1 Utilities + Agribusiness + Mining; IFDM 010 (01 edition) = Indice Firjan de Desenvolvimento Municipal; HDI 010 (01 edition); EPA 000; 5 IDEB = Indice de Desenvolvimento da Educaçao Basica; 6 Establishments may not be HQ in the city.

3 Santa Catarina é o 5º. mercado de tecnologia do Brasil, e um dos que mais cresce!!! Em Santa Catarina (Pequenas e Médias Empresas) $5B Serão investidos em TI e Telecom, sendo o 5º maior do Brasil, segundo o IDC $1,B serão investidos em TI, segundo o Gartner $1,B $1M É o que o mercado de Big Data deve movimentar em 01 (IDC) +50% De crescimento para Cloud pública até 01, total M $ (IDC) $0M Serão investidos em projetos de software, +11,% a.a. (Gartner) Fontes: Releases IDC e Gartner para Revista CIO; Canaltech

4 Em 01, para mais de 1500 Presidentes de Empresas, tecnologia não é somente parte da infraestrutura necessária para executar a estratégia de negócio é o que torna possível as novas estratégias CLevel Studies Fatores tecnológicos Fatores de Mercado Fatores macroeconômicos Habilidades das pessoas Questões Regulatórias Fatores socioeconômicos Globalização Questões ambientais Fatores Geopolíticos Fonte: Questão E Quais são as forças externas mais importantes que impactarão a empresa nos próximos três a cinco anos??; Global n= [CEO only]

workers feel that the ability to work outside the office, yet remain in contact has been a positive development, even though a third are now

6 Cloud Computing Market Expected size by 00 $1b Source: Forrester Large companies running applications in the cloud can reduce energy consumption by 0% 0% $1b size in 011 Cloud Computing Cloud delivers computing resources in a pay-as-you-go, utility model 6% Of mobile workers feel that the ability to work outside the office, yet remain in contact has been a positive development, even though a third are now working longer hours. Still identifying IT operations that are candidates for Cloud 1 % Of Internet users will live mostly in the Cloud by 00 Source: Codero 01

7 Analytics SaaS www 0% of the world s data was created in the last years 1 in Business leaders don t have access to data they need % Of CIOs cites BI and Analytics as part of their visionary plan.5 exabytes of data are created every day 5% of companies see the need for a high-performance analytics strategy 0% of the world s data is unstructued today A typical large brick-and-morter retailer handles 1,000,000 Customer Transactions per hour, which equals.5 petabytes of data 5 percent 5% of companies know there s a gap between the availability of data, & their ability to get insights from it Of companies use analytics for competitive advantage 1 terabytes of Tweets are created every horus 1x Mobile traffic data will grow 1x over the next 5 years

8 Mobile explosive growth Mobile phones overtook PCs as the most common way to access the internet. Americas 1.1B Europe 0.B 0.B Arab States Asia Pacific.5B By 015, 0 % of phones sold in major markets will be smartphones Source: Gartner Mobile Broadband Connections, globally Source: World Population Index Q B Africa Smartphone as % of total subscriptions Americas Europe Arab States Africa Asia Pacific Source: Forrester /1 5% % 0% 0% 1% 50 % of workers use a smartphone for business. Forrester (/01) % of employees haven t received any education on the risks of BYOD. +50% of companies don t have any security policies in place for personal devices. Half of employers will require employees to use their own devices at work by 01. Source: Gartner 6.B mobile subscriptions Percentage of world s population with mobile 6% WW mobile penetration 10 billion downloads of mobile apps by billion apps downloaded in 01 Tablet shipments surpassed desktops & laptops in Q 01 Source: Gartner (April 01)

9 The world has gone SOCIAL, Likes Every minute Domo Data never Sleeps 100% of bb customers use social media for business. Source: Forrester Technographics (/01) Shared Content up x in 5 years Global Digital information Created & Shared, E Amount of global digital information created + shared (pictures, tweets, documents, etc.) expected to reach zettabytes by 015 Source: IDC report Extracting Value from Chaos 6/11 Facebook 5% Google+ 5% Twitter % Social platform active usage (Percentage of global internet users) Source: Global Web Index (1Q:1) 0% 1 M Registered LinkedIn users (1Q:1) +5% Y/Y Source: LinkedIn By 01, out of 5 companies plan to invest in social technology to foster internal collaboration & listen to customers. Source: ibm.com $ 6. billion The social-technology industry, worth $600 million in 010, will grow 10x by 016 to $6. billion. Source: ibm.com 1.1B+ Global active Facebook users. 6% on mobiles. 60% log in daily. Source: Facebook 5/1 66 M Registered Skype users spend billion minutes per day on Skype, with 55 million concurrent users online. Source: Skype / M Photos uploaded & shared per day. Growth accelerating, X Y/Y Source: KPCB M Active Google+ users more than any other social network besides Facebook. Source: Global Web Index 100 hours/minute YouTube hours of video uploaded per minute (1Q:1) Source: YouTube

10 TBs de dados gerados todos os dias Um mundo conectado por dispositivos diversos Volume de dados de Tweets gerados diariamente 1+ TBs 0 bilhões RFID s hoje (1.B em 005).6 billion de telefones com cameras no mundo 100s de milhões de GPSs vendidos anualmente hrs de uploaded de videos a cada minuto. YouTube é a nd ferramena de busca mais utilizada, próximo ao Google 500+ TBs de dados por dia.5b+ itens compartilhados.5b+ likes 00M photos Facebook vem adicionando um novo usuário a cada segundo por anos 16 milhões smart meters em 00 00M em 01 + bilhões de pessoas na web até o final 01

11 The new era of Cognitive Computing

12 O mundo continuará a se tornar menor, mais plano e mais inteligente. Nós estamos caminhando para uma era em que o Mundo estará globalmente integrado e inteligentemente assistido no que concerne a economia, a sociedade e o planeta. Marco A. Tavares Executivo Santa Catarina IBM Brasil mtavares@br.ibm.com A pergunta é: O que nós vamos fazer a respeito? Obrigado!

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