2 Painting class in Casa do Zezinho, Project supported by Criança Esperança in São Paulo.
3 In 2011, Brazil experienced strong growth in economic and social fields. We became the sixth economy of the world while the middle class rose to more than 50% of the Brazilian population. We celebrate these indicators with an affirmation to continue to care for and surpass the expectations of the public, who, through their trust, have made our productions into audience leaders for so many years. With an ever more connected and digital television viewer, we have adopted new technologies and communication platforms, enhancing our relationship with our audience and preserving our standard of quality. Celebrating our 46 years, we recognize the importance of this partnership and, with eyes on the Brazilians who are tied to us, we launched the slogan: A gente se liga em você (Connected to you). Strengthening the social role of television has always been one of our priorities. This principle is reflected in our mission and in all of our programming. It can be seen daily in the plots of telenovelas, in our productions, in journalistic coverage, and even in commercial breaks, where we freely make our screen available so that millions of Brazilians can become aware of and be mobilized around relevant social issues. In 2011, we carried out social projects which have contributed to advances in strategic issues for the country, including education, the rights of children and youth, and the promotion of citizenship. It was also in this way that Saturday mornings saw the launch of the Globo Cidadania (Globo Citizenship) program, fortifying efforts to encourage knowledge and value diversity. All these initiatives are the result of a broad television experience and a social responsibility agenda that have marked the history of TV Globo and which we invite you to get to know. On the map at the beginning of this report, you ll find a collection of social actions which demonstrate that the commitment to the transformation of the society in which we live is present in all we do, beyond what you see on the screen. Octávio Florisbal General Director TV Globo
4 Boy with medal won in a Ação Global competition.
5 Timeline Totals...8 Globo...10 Principles Journalism Entertainment Sustainable Management Human Resources Globo Cidadania (Globo Citizenship) Sagrado and other partnerships Social Projects and Education Initiatives...32 Criança Esperança (Child Hope) Amigos da Escola (School Friends) Ação Global (Global Action) Esporte Cidadania (Citizenship Sports)...41 Globo Universidade (Globo University) Social Responsibility Themes...44 Television Drama Social Advertising Documentation Center CEDOC Social Mobilization
6 Timeline Social Initiatives Inauguration of Globo Ciência* 1 st Criança Esperança (Child Hope) Show 1 st fundraising campaign Criança Esperança and UNICEF 1987 Programming Social Projects and Education Initiatives Social Responsibility Themes 1983 Campaign for the Northeast Region (Nordeste Urgente) 1 st donation for the Catholic Child Pastoral Ministry Campaign for the victims of floods in Southern Region 1988 Telenovela Vale Tudo talks about alcoholism and AA 1981 Campaign for the victims of floods in Rio de Janeiro Criança Esperança deals with child s rights. Article 227 of the Federal Constitution The serie Malu Mulher deals with women s emancipation Inauguration of Telecurso 2º grau in partnership with the Roberto Marinho Foundation FOUNDATION TV GLOBO Criança Esperança highlights health Telenovela initiatives. ONU approves O Salvador da Pátria International Convention discusses AIDS, in for the Rights of Children partnership with the and Adolescents Ministry of Health Telenovela Renascer and UNICEF show the reality of street kids Regional Ação Global starts in Rio de Janeiro 1992 Telenovela De Corpo e Alma encourages the donation of organs st National Ação Global in 23 Brazilian States 1 st mobilization campaign: floods in Rio de Janeiro Telenovela Espigão familiarizes the word ecology Telenovela Grito shows prejudice against the mentally disabled Criança Esperança denounces violence against street children. Year of approval of the Child and Adolescent Law Inauguration of Globo Ecologia* Criança Esperança: UN medal 1995 Telenovela História de Amor disseminates sports for the disabled Telenovela Barriga de Aluguel talks about artificial insemination Ação Global (Global Action) launched in Minas Gerais Telenovela Explode Coração Campaign finds 60 missing children 1990 Leitura nas Férias (Holiday Reading) raises and distributes over 1 million books Pioneer implementation of closed caption in Jornal Nacional Telenovela A Indomada denounces child exploitation and sexual tourism Campaign Troque as Armas de Brinquedo por Brinquedos (Exchange Toy Guns for Toys) Regional Ação Global starts in São Paulo Mobilization campaign for the disposal of firearms Amigos da Escola (School Friends) is launched Ação Global holds special national edition Telenovela Zazá has HIV-positive character Telenovela Rei do Gado discusses the agrarian reform Creation of Globo Universidade Inauguration of Ação Telenovela Laços de Família encourages the donation of bone marrow and TV Globo receives BitC Awards for Excellence Telenovela O Clone encourages substance dependents to seek support Inauguration of Criança Esperança Spaces in Rio de Janeiro and São Paulo Schumacher, Ronaldo and Zico: football game raises funds for Criança Esperança Spielberg donates income from new version of E.T. to Criança Esperança Criança Esperança Space in Belo Horizonte is inaugurated with show Telenovela Coração de Estudante talks about Down Syndrome
7 2006 Inauguration of Globo Esporte e Teatro Cidadania (Sports and Citizenship) in the social calendar PAN 2007 Telenovela Páginas da Vida discusses Down Syndrome and prejudice Amigos da Escola: Educare award and Top 3 Ibest (education site) Ação Global: record events in São Paulo Amigos da Escola: Darcy Ribeiro Education Prize 2007 Campaign with UNICEF for birth and marriage certificates Telenovela Belíssima discusses the trafficking of women Telenovela América discusses the social inclusion of the blind Criança Esperança starts partnership with UNESCO 2005 Telenovela Mulheres Apaixonadas discusses the prejudice against the elderly. Elderly Statute approved 2003 Amigos da Escola: partnership Faça Parte, Consed and Undime Telenovela Mulheres Apaixonadas campaigns for Disarmament Law and fights domestic violence 2004 Traffic Safety, Elections and Anti-Smoking Campaigns Actors mobilized for Natal sem Fome (Christmas without Hunger) All against AIDS, Summer Tips and Heart Health Campaigns Large campaign and mobilization against Dengue fever Amigos da Escola starts partnership with UNICEF Inauguration of program Globo Universidade Inauguration of program Globo Educação* Inauguration of Sagrado* Campaign for the Santa Catarina flood victims Telenovela Caras & Bocas reveals blind actress Telenovela Passione deals with substance abuse Telenovela Viver a Vida accessibility and real testimonies of overcoming obstacles 2010 World Cup Campaign for Rio de Janeiro and Pernambuco flood victims Ação Global: Survey shows results for the beneficiaries Telenovela Caminho das Índias shows real testimonies of mentally disabled Telenovela Insensato Coração receives Rio Sem Preconceito Prize (Rio without Prejudice) Sagrado receives Camélia da Liberdade Prize Criança Esperança: record fundraising and 114 projects supported Campaign on fifth anniversary of Maria da Penha Law of Women s Policies Office Medida Certa (Correct Body Measurements) Project Brasil sem Cigarro (Brazil without Cigarettes) 2011 Inauguration of Globo Cidadania* Donations for Rio de Janeiro mountain region flood victims Criança Esperança premises in the State of Pernambuco inaugurated Esporte Cidadania: record number of participants Amigos da Escola: Top Education Prize (3 rd consecutive time) Ação Global: record number of participants (2.4 million) *Partnership with Roberto Marinho Foundation (FRM) and Canal Futura
8 2011 Totals Social Initiatives Criança Esperança Amigos da Escola Ação Global Nacional 90 MOBILIZATION DAYS R$ 18.5 million TOTAL RAISED 1.3 million CALLS 114 PROJECTS SUPPORTED 5,760 SCHOOLS ENROLLED 3.55 MILLION STUDENTS 70 thousand VOLUNTEERS Globo Universidade 643 thousand PEOPLE BENEFITTED 47 thousand DOCUMENTS ISSUED 35 thousand VOLUNTEERS 2,200 PARTNERS (PUBLIC, PRIVATE AND THIRD SECTOR) 26 BRAZILIAN STATES SIMULTANEOUSLY 58 CLASSROOM EVENTS 16 thousand PEOPLE MOBILIZED 50 GRADUATE RESEARCH SUPPORTED 2011 SOCIAL INITIATIVES REPORT REDE GLOBO Esporte Cidadania 305 thousand AUDIENCE 800 thousand PARTICIPANTS 30 thousand VOLUNTEERS 1,400 PARTNERS 26 BRAZILIAN STATES SIMULTANEOUSLY Globo Cidadania* 52 PROGRAMS PRODUCED + 11 million VIEWERS IN EACH SHOW * GLOBO CIÊNCIA (GLOBO SCIENCE), GLOBO ECOLOGIA (GLOBO ECOLOGY), GLOBO EDUCAÇÃO (GLOBO EDUCATION), GLOBO UNIVERSIDADE (GLOBO UNIVERSITY), AÇÃO (ACTION) Sagrado 12 GREAT THEMES DEALT WITH BY 7 RELIGIONS 264 PROGRAMS SHOWN 8
9 Social and Cultural Campaigns 780 thousand AIRINGS R$ 715 million AIR TIME DONATED 49 OWN CAMPAIGNS 181 THIRD PARTY CAMPAIGNS Social Responsibility Themes 452 SCENES OF SOCIO-EDUCATIONAL CONTENT IN telenovelas Body Measurements Project (Projeto Medida Certa) 11 CITIES 56 thousand PARTICIPANTS 14 thousand TESTS (BMI AND WAIST CIRCUMFERENCE) Brazil without Cigarettes (Brasil sem Cigarro) 10 CITIES 34 thousand PARTICIPANTS 2,800 NICOTINE DEPENDENCE TESTS 2011 SOCIAL INITIATIVES REPORT REDE GLOBO 9
10 Globo Connected to you As we see it, the media is a tool to bring happiness and, therefore, it seeks to create, produce and broadcast programs to inform, entertain and educate and also to build a fairer society. This commitment to Brazil and Brazilians was present in our new slogan launched last year A gente se liga em você (Connected to you). It also guided documents such as Princípios e Valores da TV Globo no Vídeo (TV Globo s Principles & Values on Video), which, in 2011, joined the Princípios Editoriais (Editorial Principles), affirming the philosophy of Globo. Recording of Cordel Encantado, telenovela by Duca Rachid and Thelma Guedes, reaffirming Northeastern values and traditions. In this scene, King Augusto of Seráfia (Carmo Dalla Vecchia) and Maria Cesária (Lucy Ramos).
12 Principles Principles & Values Published in 2009, the document Princípios e Valores da TV Globo no Vídeo (TV s Globo s Principles & Values on Video) continued to be the guide for our continuing search for quality and social responsibility last year. The result of over two years work by a multi-disciplinary group of the company, under the leadership of the General Management and Globo Quality Center, Principles & Values seeks to guide what is shown on the screen. An open work and a collective creation, the text is available on the company intranet and guides regular discussions about aligning its content with production. The text gives special attention to viewer opions about programming, especially when dealing with controversial issues. Freedom of expression is obtained, but it is also essential to consider respect for audience sensibility. Besides regular qualitative surveys, Globo listens to its audience through the Central de Atendimento ao Telespectador CAT (Viewers Service Center). Created over 30 years ago, CAT has a total of 1.3 million viewers enrolled and, in 2011, it answered 615 thousand calls from the audience, over the phone and by , soliciting 2011 SOCIAL INITIATIVES REPORT REDE GLOBO criticism, praise, suggestions, and complaints and asking for a range of information about the programming. The commitment to be in direct contact with viewers, wherever they may be and in the way they wish was present also in the initiatives of TV Globo in its twitter profile which closed 2011 with over 2.5 million followers. CAT, relationships channel with TV viewers. 12
13 Galvão Bueno, Claudia Raia, William Bonner and Marília Pêra recoding statements for Globo Memória. Aware of its important role in the history of Brazilian communication, the goal of Organizações Globo is to preserve its trajectory, making this information available to academics and the public in general. Therefore, since 1999, Memória Globo, a sector of Central Globo de Comunicação has carried out a detailed survey of the group files and other public and private collections. The project s oral history program has over 600 interviews, 63 of which recorded in 2011, with employees and former employees from different areas and in different positions. Editorial Principles In 2011, Organizações Globo launched their Editorial Principles, with guidelines and procedures for editors of TV, newspaper, magazines, radio and internet of the Group. Its work has been guided by the concern to assure that Globo journalism continues to be recognized throughout the country as independent, non-partisan and lay, as well as unbiased, precise and timely. In TV Globo, this document was included in the text of Screen Principles and Values. More than an editorial handbook, it Memória Globo is also responsible for the Roberto Marinho Collection, which includes historical documents of the Marinho family and their enterprises. details what is essential to honest journalistic practice and comes from the understanding that it is important to publicize what Organizações Globo believe is the role of its activity and the fundamental contribution to build a democratic society that values individual freedom, free initiative, human rights, the rule of law, the advance of science and the preservation of nature. These same principles have guided the company since the beginning of the newspaper O Globo by Irineu Marinho, in 1925: the commitment to quality journalism. GLOBO 2011 SOCIAL INITIATIVES REPORT REDE GLOBO 13
14 Journalism All about you and for you With international credibility, the journalism of TV Globo places its professionals at the service of the viewers, not only informing them about the most significant facts of the moment, but also providing tools so that all can have full citizenship. Issues such as education, health, public security, transport and leisure were dealt with by the daily news programs that continued opening more opportunities for participation of the viewers in Among the novelties in 2011 is the program Bem Estar, which started in the mornings in February, presenting themes focusing on life quality, with newscasts and the participation of specialists in a wide range of subjects. The hard work of the excellence-seeking team won a significant recognition last year: Jornal Nacional won the Emmy International Awards, for the coverage from the Rio de Janeiro desk during the take-over of the Alemão and Vila Cruzeiro slums by the security forces SOCIAL INITIATIVES REPORT REDE GLOBO Fernando Rocha and Mariana Ferrão, anchors of Bem Estar. 14
15 Social responsibility In 2011, different social responsibility issues appeared daily in the Globo newscasts nationally and regionally, as well as in special series. Some of the relevant issues highlighted during the year were: The reporting of the tragedy caused by the rain in the mountain region of Rio de Janeiro last January, which involved over 230 professionals. RJTV s 1 st edition spot Rio de Janeiro Partner, which transformed eight pairs of youths from different metropolitan areas into reporters, with a special gaze on the place they live in. In September, the first edition of SPTV Partner was aired, involving 14 youths from 7 areas in Greater São Paulo. São Paulo: From April to July, SPTV showed 250 broadcasts about air pollution in the city, in project RespirAr. In September, Flutuador project traced the path of the Tietê River in 2009, comparing the the past situation with the situation at the time. Minas Gerais: In two special series, MGTV showed the use of crack cocaine in the state and the difficulties of patients awaiting in the organ donation lists. Brasília: In DFTV, project Globo Cidadania visited twelve towns around Brasília. The teams stayed there for a week, showing the problems, demanding solutions, providing services and highlighting good initiatives. Recife: PETV gave a special highlight to transformations in the eight towns that make up the so-called Suape territory, around the port. Another highlight was the series about the neglect and exploitation of street boys and girls in Greater Recife. Partners from São Paulo bring the views of young viewers to the TV news. GLOBO 2011 SOCIAL INITIATIVES REPORT REDE GLOBO 15
16 Journalism New spots and special reports Enhancing the way in which news is presented is one of the hallmarks of Globo s telejournalism and, in 2011, it aired dozens of special reports. Globo Repórter team explores the Atlantic Forest in a balloon expedition. Bom Dia Brasil: With the new anchor, Chico Pinheiro, the newscast was the first to broadcast the earthquake and tsunami devastating Japan in March. The Brazilian underground came to the surface in broadcasts that showed the situation of crack cocaine users living in inhuman conditions in the sewers of Brasília. Jornal Hoje: The special report Sustentabilidade (Sustainability) showed innovative ideas and problems around this theme in Brazil and abroad. Hoje em Forma (In Shape Today) showed physical exercises of various forms as well as information about health and wellbeing. Jornal Nacional: In a special series, the news program showed the vulnerability of Brazilian frontiers, the uncontrolled use of chemicals in farming and the neglect of breast cancer screening tests in the public health sector. Jornal da Globo: This news program inaugurated a spot on Personal Finances, with Mara Luquet. It received the CNT Grand Award of Journalism for the series Airports: Last Call, which denounced the lack of infrastructure of Brazilian airports. In November, it was the first to show the arrest of the drug trafficker Nem da Rocinha, in Rio de Janeiro. Fantástico: Last year the program excelled in various investigative reports. It denounced the precarious state of police stations throughout Brazil; the poor quality of nursing courses in the country; the illegal mansions built in environmental reservations. With informative series about AIDS, diabetes and hepatitis, Dr. Drauzio Varella rounded off the year with the campaign Brazil without Cigarettes. There was also a huge response to the spot Medida Certa (Body Measurements Project), which showed anchors Zeca Camargo and Renata Ceribelli facing the challenge of changing eating habits, doing physical exercise and gaining a healthier body over three months. 16
17 Profissão Repórter shows the daily routine of a photographer on police coverage. Below, Ernesto Paglia and Glenda Kozlowski, in Globo Mar in Globo Repórter: With new props, the program continued to show outstanding reports, which are its hallmark. These included an expedition through Brazil on board a balloon that unveiled the Atlantic Forest; also a trip to Amazon River waters, from the first springs to the furthest point of the estuary. Globo Rural: In a special report in January, the program showed how and when cordel literature began. In March, it highlighted the geological origins of the caatinga region and efforts of researchers and farmers to attain sustainable farming in the region. Profissão Repórter: The program worked on themes of impact, such as the service that assists victims of sexual violence of Pérola Byington Hospital, in São Paulo and the impact of alcohol abuse among youths. Globo Mar: With 13 new episodes, the second season of the program showed the rich sea fauna of the State Park of Parcel de Manuel Luís, in the state of Maranhão, and surrounding the islands of Trindade and Martim Vaz, almost 1.2 thousand km from the Brazilian coast. Globo Natureza: It is a new project, with reports from the six biomes of the country and showed 51 short programs about Brazilian fauna and flora. Globo News: With a new logo celebrating 15 years on the air, the channel established the concept never off the air. A solid leader among cable TV news channels, Globo News reached 80% of all viewers over 28.5 million different people and 28% more than the previous year. GLOBO 2011 SOCIAL INITIATIVES REPORT REDE GLOBO 17
18 Entertainment Fun and social commitment In 2011, TV Globo celebrated 60 years of Brazilian television drama with the inauguration of the 11 p.m. slot, which successfully launched a new version of O Astro, the well-known work of Janete Clair. Its team of directors, authors, cast, production, costume, scenery, art production, lighting, engineering and special effects created programs and stories that entertained and also invited the viewers to reflect, focusing on issues such as education, health, citizenship, consumer rights and quality of life SOCIAL INITIATIVES REPORT REDE GLOBO 18 Besides the telenovelas, which have a history of covering social issues, programs such as TV Xuxa and Esquenta! opened to stories of overcoming great difficulties. In Estrelas, celebrities had an opportunity to tell how they support social causes. Amor & Sexo discussed, among other themes, various aspects of sexual health. In Altas Horas, Serginho Groisman made several reports on bullying. In Programa do Jô, people who made a difference in 2011 were interviewed. Domingão do Faustão took experts onstage to speak about various subjects on the spot with Tô a Fim de Saber (I d Like to Know). Also in Mais Você, spots such as S.O.S Mais Você, with Dr. Guilherme Furtado, and Será que eu posso? (Am I able?), with economist Roberto Zentgraf, answered doubts and provided services to viewers. Caldeirão do Huck closed 2011 with the make-over of 9 houses in Lar Doce Lar (Home Sweet Home) and 12 cars in Lata Velha (Old Can). Above, Rodrigo Lombardi as Herculano Quitanilha in the telenovela O Astro and Fernanda Lima in Amor & Sexo. On the right, Regina Casé and popular culture in Esquenta!, Angélica in the judo social project and anchor Flávio Canto; Ana Maria Braga with Dr. Guilherme Furtado and Luciano Huck in Lata Velha.
20 Sustainable Management Sustainability behind the screen Although television is of low environmental impact, the concern for sustainable management is constant in all Globo units. Sustainability is a concept which is present in the everyday life of employees. RECYCLING/REUSE 4,638 TONS OF WOOD 1,185 TONS OF RECYCLABLE MATERIALS 5,823 TOTAL TONS In Central Globo de Produção CGP (Globo Production Center), known as Projac, in Rio de Janeiro, many actions are taken to seek greater efficiency in production processes and the preservation of the environment, including: 2011 SOCIAL INITIATIVES REPORT REDE GLOBO 20 Implementation of the certifications: ISO (environmental) since 2007, and ISO 9001 (quality) since 2002, and an explicit environmental policy since Recovery and preservation of 1 million square meters of green area, including Atlantic Forest, with over 120 thousand native trees. Rainwater collection. Use of over 200 non-polluting electric cars. Recycling of paper and use of 100% source controlled wood. Sewage treatment plant, processing 200 thousand liters of effluents per day and removal of BOD between 94% and 97% (above the 85% required by law). Reuse of PVA paint, paper (savings of 1.7 million sheets/year), wood, scenery canvas and other materials. Central Globo de Produção (Projac) has one million square meters of recovered and preserved Green Area.
21 Belo Horizonte Since 2010, Globo Minas has had environmental certification NBR ISO 14001:2004. Among its practices are the monitoring of vehicle emissions, washing of vehicles with spraying and the correct disposal of 100% of solid waste. It has also drastically reduced paper consumption and built a rainwater retention system used for washing company vehicles, which will soon be used for toilet flushing, as well. The historical towns of Mariana, Ouro Preto and Sabará have been included in the program Uma vida, uma árvore (One life, one tree), which has planted over 62 thousand seedlings since 2008 one for each child born in Belo Horizonte, Betim and Contagem. São Paulo In São Paulo, the initiatives involve dry cleaning 65% of vehicles, sorting-at-source, recycling paper, banners and plastic cups and the use of high performance and LED lighting. The company is also involved in initiatives to restore the Pinheiros River (Associação Águas Claras) and its margins (Pomar Project). Brasília Eco-efficient initiatives include sorting-at-source of solid waste, taps and toilet flushing with timers, rationalizing the use of air conditioning, the use of new electronic TV equipment that dissipates less heat, and new technology for monitoring battery loads which drastically reduces recharges. Recife In Recife, recycling and the correct disposal of solid waste were reviewed, to a total of 2 tons, and taps and toilet flushing, as well with timers were installed. GLOBO 2011 SOCIAL INITIATIVES REPORT REDE GLOBO 21
22 Human Resources Encouraging new talents With the certainty that building a fairer society begins in-house, Globo invests in the development of its over 12 thousand employees, providing multiple opportunities for professional growth. In 2011, R$ 23 million was invested in education and development. To promote citizen awareness, some highlights were the programs Jovem Aprendiz (Youth Apprentice), which trained 158 young people aged and Sem Limites (Without Limits), which has hired disabled employees since Volunteer work is part of daily life in the company: last year, we mobilized 660 employees in different initiatives aside from the large number of staff involved in regular social projects and campaigns. In total, twelve thousand tons of food were gathered and donated to victims of floods, public schools and social institutions in Rio de Janeiro and São Paulo. INVESTMENTS IN R$ THOUSAND 2,876,339 PERSONNEL* 104,287 HEALTH 37,340 FOOD 25,835 PRIVATE WELFARE 23,357 EDUCATION AND DEVELOPMENT 13,003 INTEGRATION AND FESTIVITIES 8,107 TRANSPORT 4,307 SOCIAL AND JOB SECURITY 3,092,576 total (*) Remuneration, profit share and other SOCIAL INITIATIVES REPORT REDE GLOBO Members of the programs Sem Limites (left) e Jovem Aprendiz (right), with the disabled and youths aged 14 to
24 Globo Cidadania A program connected to you Serginho Groisman and other hosts of the programs of Globo Cidadania: Helena Lara Resende, Alexandre Henderson, Max Fercondini, Lizandra Trindade, Paulo Mário Martins, Julia Bandeira and Mariane Salerno. Globo knows the transformative power of television and it s role as a tool for education, as well as a vehicle for transmission of values and discussion of ideas. This concept, always in the programming, was reinforced last year with the creation of Globo Cidadania (Globo Citizenship). On Saturday mornings, this special block concentrates the programs Globo Ciência (Globo Science), Globo Educação (Globo Education), Globo Ecologia (Globo Ecology), Globo Universidade (Globo University) and Ação (Action), which value the search for knowledge and a better life. This initiative deepens the work carried out in partnership with the Fundação Roberto Marinho (Roberto Marinho Foundation) and Canal Futura, which has already brought results, such as Telecurso, providing basic and professional training, and Sagrado, which provides air space for religious diversity.
26 Globo Cidadania Knowledge at the right time Science, ecology, education and social mobilization have air time assured on Saturday mornings in the program Globo Cidadania. The special journalistic programs are a new addition to TV Globo s programming, launched in September last year on TV and the internet. Presented by Serginho Groisman, the new program brought together Globo Educação, Globo Ciência, Globo Ecologia, Globo Universidade and Ação to focus on a single objective: making a difference in people s lives SOCIAL INITIATIVES REPORT REDE GLOBO 26 See what each program showed in 2011 Sharing and disseminating knowledge is a common factor among the programs, which are recognized by the audience as an important source of information. Whether in the challenges of teachers in basic education in Globo Educação, in the paths of research of Globo Universidade or in the advances of our scientists shown in Globo Ciência, the objective is to prompt the exchange of ideas and to deepen discussions. Max Fercondini on Globo Ecologia. At the side, Alexandre Henderson on Globo Ciência; Helena Lara Resende on Globo Educação and recording of Globo Ecologia.
27 Globo Ciência has publicized scientific advances, explaining how science is part of the everyday life of all of us. Continuing it s work from previous years, the program showed the life and work of great international scientists and the relevance of their inventions and research today. Since 2011 was chosen by the UN as the International Year of Chemistry, the program highlighted geniuses such as Marie Curie, Alexander Fleming and Linus Paulling. Globo Educação portrayed everyday life in public schools, advocating good teaching practices and the participation of parents and communities. Current and controversial issues such as bullying, gender prejudice and violence were discussed by specialists. New issues were also included, such as education in the digital age, as well as lasting problems, such as school dropouts, the lack of prestige of teaching courses and the need to improve adult education. Globo Ecologia sought to explain why preserving the planet is so important and how simple measures contribute to this goal. In 2011, chosen by the UN as the International Year of Forests, the program did a special series on the theme, showing how forests influenced and continue to influence our economy, our politics and culture, and, of course, our climate. The controversial Brazilian Forest Code, under discussions in the National Congress, had a program all to itself. GLOBO CIDADANIA 2011 SOCIAL INITIATIVES REPORT REDE GLOBO 27
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