ANDI Agência de Notícia dos Direitos da infância

Transcrição

1 ANDI Agência de Notícia dos Direitos da infância

2 4º Congresso GIFE COMMUNICATION sobre Investimento AND DISABILITIES Social Privado 24 WORLD a 27 de CONGRESS maio de 2006 ON COMMUNICATION Curitiba (PR) FOR DEVELOPMENT ROME, OCTOBER, 2006

3 Media and Disabilities Introduction The Brazilian News Agency for Children s Rights (ANDI) embraces a human rights approach which considers that the universal realization of children s rights is at the cornerstone of human development and social equity. It understands, furthermore, that news media play a pivotal role in the pursuit of these goals.

4 Media and Disabilities Introduction Why News Media? Why Disabilities?

5 Media and Disabilities Introduction News Media s Roles. Agenda-setter of the relevant issues to be discussed in the public sphere;. Watchdog of government officials and the policies they implement;. Source of trustworthy and contextualized information to society.

6 Media and Disabilities Introduction Can we talk about good journalism, when an issue that is related to, at least, 10% of the world s population is being forgotten or covered in a wrong way? Can we?

7 Media and Disabilities Introduction Media System s Actors. Media Corporations. Journalists. Journalism schools. Sources of information. Media Accountability Systems. Regulatory bodies

8 What have we done so far? - Content Analysis research: 53 Brazilian Newspapers - Daily monitoring: 200 Latin-American newspapers - Media and Disabilities Book (Portuguese and Spanish): a working tool to foster day-to-day coverage - Workshops with journalists and sources of information of 10 Latin-American countries

9 What are we going to do next? - Evaluation of the strategies undertaken so far - Reception Analysis with Brazilian and Paraguayan adolescents with disabilities

10 What can be done? - New initiatives related do journalism undergraduation courses; - Permanent capacity building strategies (on line courses, for instance); - Awards/Prizes to stimulate a better coverage; - Empowering people to establish a critical interaction with the media (media literacy).

11 Agenda-setting Proper communication is needed to raise awareness on disability, which is too often perceived as merely a health issue, approached with pity, stigma and basically unknown to the public at large. World Bank Document

12 Agenda-setting - Disabilities are placed, as an issue on itself, on the public sphere of debates? - Is this issue reaching opinion makers? - Is this issue reaching policy makers?

13 Agenda-setting (% stories about disabilities considering - Disabilities are placed, as an issue, on the the total number of stories related to public Countrysphere of children s debates? issues. 2005) - Is this issue reaching opinion makers? - Is this issue reaching policy makers? Thematic ranking position Argentina 0,39% 19 Bolívia 0,71% 17 Brasil 0,94% 17 Costa Rica 0,72% 14 Equador 0,95% 13 Guatemala 0,76% 14 Paraguai 0,39% 18 Nicarágua 1,34% 13 Venezuela 0,78% 14 América Latina 0,78% 16 ANDI Agência de de Notícias dos Direitos da da Infância

14 Watchdog role - Are public policies for the people with disabilities being accurately covered by the press? - Are the different levels of government in the spotlight?

15 Watchdog role - Less than 5% of the stories analyzed can be identified as an result of an investigative journalism effort; on the other hand, events (congresses, seminars) and press releases very often the main sources of the disabilities coverage; - Around 60% of the texts researched had only one source of information and less than 5% presented divergent opinions; - A scientific/medical approach is the central framing in 31.7% of the material analyzed; - Public policies are the main framing in 26.3%.

16 Contextualized Information. Is today s coverage allowing people to better understand their rights and, therefore, empowering citizens to fight for them?. Is this coverage allowing people to understand other people s rights and, therefore, helping to create an scenario of respecting and validating the differences among us?

17 Contextualized Information. 14.1% of the coverage consider people with disabilities as human rights holders;. 29.7% present causes (mainly biological/health ones), 43.9% discuss solutions (centrally medical ones); 23.1% focus on consequences;. 7.0% discuss prejudice or discrimination;

18 Contextualized Information.There is no discussion about gender issues and just 0.4% focus ethnic approaches;. 84.7% of the stories scrutinized don t include any kind of data or statistics;. 80.9% of the material analyzed don t mention any sort of legislation or legal framework.

19 Contextualized Information. 29% of the material are identified as stories with low level of context. 54.6% as stories middle level of context. 6.1% as stories high level of context

20 SOME RECOMMENDATIONS DO NOT FOCUS ON DISABILITY unless it is crucial to a story. DO NOT PORTRAY SUCCESSFUL PEOPLE WITH DISABILITIES AS SUPERHUMAN OR HEROES. DO NOT SENSATIONALIZE A DISABILITY by saying: afflicted with, crippled with, suffers from, victim of, and so on. DO NOT USE GENERIC LABELS PUT PEOPLE FIRST, not their disability. EMPHASIZE ABILITIES, not limitations. DO NOT USE CONDESCENDING EUPHEMISMS. Guidelines for Reporting and Writing about People with Disabilities

21 MANY THANKS! (+5561)