1 Partnerships with the private sector: examples from Brazil IPÊ Institute for Ecological Research Suzana M. Padua
2 Mission To develop and disseminate innovative models of biodiversity conservation and socioeconomic development through science, education and sustainable business.
3 Evolution from IPÊ s foundation, 1992, till today Today, almost 100 people Humble beginning...
4 Anavilhanas Pará Nazaré Paulista Co-gestão da ESEC Anavilhanas Ecoturismo com base comunitária Navegando Educação e Natureza Conservação do Peixe-Boi Pantanal Pontal do Paranapanema Conservação de espécies ameaçadas: Sagui e Sauá Centro IPÊ de Capacitação CBBC Educação e Desenvolvimento Sustentável Superagui Conservação de espécies ameaçadas: Mico- Leão-Preto, Onça, Catetos e Queixadas, Anta, Pequenos Mamíferos, Jaguatiricas etc. Parque Estadual Morro do Diabo Agro-floresta (Corredores, Abraço Verde e Bosques) Café com Floresta Educação Ambiental e Extensionismo Desenvolvimento Sustentável Conservação de espécies ameaçadas: Mico-Leãoda-Cara-Preta e Papagaio-da-Cara-Roxa Sustentabilidade da Pesca e Artesanato Educação Ambiental e Desenvolvimento Sustentável
5 IPÊ s Visibility
6 Awards Received 2006 Ford Motor Company and Conservational International Award 2005 Tecnologia Social Fundação Banco do Brasil 2005 Mulheres mais Eficirentes do Brasil Forbes, Jornal do Brasil e Gazeta Mercantil 2005 Prêmio von Martius de Educação Ambiental 2004 Prêmio Voce SA 2004 Prêmio Rolex 2004 Prêmio Super Ecologia Revista Super Interessante 2003 Prêmio Conservacionista Conde Naste Traveler 2003 Instituição Bem Eficiente Kanitz & Associados 2002 Mulher do Ano Revista Claudia 2002 Whitley Gold Award Royal Geographic Society 2002 Rausling Conservation Award 2000 Institution of the Year Society for Conservation Biology 1999 Whitley Continuation Award Royal Geographic Society 1999 Wildlife Trust Conservation Institution of the Year 1999 Environmental Contribution International Soropthimist Society 1998 Ford Motor Company and Conservational International Award
7 Sustainable Business Unit - IPÊ Introduces sustainable alternatives for products IPÊ develops with communities Promote opportunities to increase knowledge and shift values related to conservation and sustainable development Turn IPÊ and its mission better known to the great public Seek means to make IPÊ sustainable in the long run, by building an endowment
8 Sustainable development for local communities
9 Coffee & Forest
10 Species are now portrayed in community products
11 Species become puppets
12 T-shirts and bags
13 Eco- Buchas
14 Brazilian Center for Conservation Biology
15 Different Partnerships with the private sector 1. Shared dreams: School Boat in Amazonia (Grupo Martins) and Master s Program with the construction of a Green Campus (Natura) 2. Cause Related Marketing (CRM): Havaianas IPÊ and Faber Castel 3. Creative Supports Tribanco Creditcard 4. Specific Services Product Sales Day of Life (Timberland, Andrade Gutierrez e Levis) 5. Business for environmental services and carbon offsets.: Arvorar (IPÊ) Biofilica (IPÊ s Board Members)
16 1. Shared dreams IPÊ/Grupo Martins School Boat in Amazonia
17 1. Shared dreams IPÊ/Natura Green campus for a Master s program on Biodiversity Conservation and Sustainability
18 2. Cause Related Marketng (CRM) frustrated example...
19 2. CRM tentative partnership Havaianas/IPÊ
20 3 years later...
21 Expansion to children collection...
23 2nd Collection...
25 Paid & Spontaneous Media
26 CRM Faber-Castell
27 3. Creative ways of supporting...
28 Important Considerations Business Plans make the dialogue with the business world easier Community products can be linked to Fair Trade, having a specific public for commerce Strengthening IPÊ s image and positioning helps bring credibility and thus further support We are on the way to build our endowment
29 Management & Evaluation Management Continuous contacts to co-create new agendas Being ready to respond rapidly to demands the emerge Evaluation and Continuation plans Exchange of information about renovation and possibilities of expansion to new products Furnish frequent reports to keep people aware of what is being achieved (with precise numbers and how funds are being allocated) Promote evaluation meetings to assess impact of the partnership for the corporations and for the NGOs
30 Win-Win The Havaianas/IPÊ as example: To Havaianas Innovation in the ways of assuming social and environmental responsibilities, strengthening its image Increase in sale as they reach new audiences To IPÊ Educates broad audiences about Brazilian species that are not that known or popularized Gains visibility and pride, as it associate its image to that of a respected corporation, which is popular national and internationally Receives a percentage (7%) of the net sales for institutional strengthening To Consumers Have access to a beautiful product that values Brazilian nature and inspires pride Contributes to a cause when buying the Havaianas/IPÊ collection To Nature Now has a creative opportunity of gaining supporters for its protection
31 4. Environmental Serviçes Product sales Day of Life
32 5. Services in continuous basis
33 Lessons Learned Partnerships with the private sector should reinforce the NGO cause and mission, and not demand different efforts There are opportunities to expand the education process, including employees of the institutions involved The success can help attract other businesses and lessons learned can be disseminated to other NGOs
34 Thank you