WSIS FORUM Global Kids Online - Children's Rights in the Digital Age. The Kids Online survey in Latin America. Alexandre Barbosa, PhD

Transcrição

1 Global Kids Online - Children's Rights in the Digital Age The Kids Online survey in Latin America Alexandre Barbosa, PhD WSIS FORUM 2016 Geneva 2 nd 6 th of May 2016

2 What is the importance of measuring the access and use of ICTs by children in Latin America?

3 BACKGROUND DATA LATIN AMERICA q Population demographics: o o Age/sex structure Literacy rates q Access and use of ICTs: o o o Internet access in households / Mobile Internet Internet users Media information literacy Child Online Protection Policy Agenda q Protection q Participation q Provision

4 Measurement matters to many actors for different reasons Measurement Agenda Policy Agenda

5 ICT HOUSEHOLDS SURVEYS IN BRAZIL OVERVIEW o Focus Groups o Cognitive Interviews o In-depth Interviews Data Analysis o Capacity building o Public debates o Recommendations for policies Qualitative methods Rec. for Policies o Dataset o Capacity Building Quantitative methods o Households Surveys Publications: Methodological Report Data Analysis Report Articles

6 ICT HOUSEHOLDS & KIDS ONLINE SURVEYS General Population q Access to ICT in Households q Use of Computer and Internet (devices, location and frequency of use) q ICT skills and online activities q Use of e-gov q Use of e-commerce q Use of mobile devices q Intention to purchase devices and services 9-17 y.o. Internet Users q Internet usage profile (devices, location and frequency of use) q ICT skills and online activities q Social networking q Parental mediation q Consumption and advertising

7 What is the context of Internet use by Brazilian children? (Background data from Households Surveys)

8 BACKGROUND DATA ICT HOUSEHOLDS SURVEY % of population 100 INTERNET USERS 60 % of population INTERNET USE MOBILE DEVICES millions of Internet users." Source: CGI.br ICT Households Survey Internet users Internet users via mobile phone Internet access thru mobile devices is growing faster than fixed access."

9 BACKGROUND DATA ICT HOUSEHOLDS SURVEY 55 INTERNET USERS Average general 54 population URBAN RURAL MALE FEMALE 10 TO TO TO TO TO OR ABOVE DE C B A TOTAL AREA GENDER AGE SES Source: CGI.br ICT Households Survey * Available at:

10 The ICT Kids Online Survey Brazil some relevant findings Devices Frequency Parental Mediation Skills for safe use of Internet Location 140 indicators (Children and Parents / legal guardian) Disaggregated by geographical region, sex, age range, level of education, socioeconomic status, household income.

11 ACCESS TO THE INTERNET Devices used to go online 100 (%) Devices Mobile phone Desktop computer Portable computer Tablet Videogame Television Source: CGI.br ICT Kids Online Brazil Survey 2014.

12 ACCESS TO THE INTERNET Frequency of Internet use 100 (%) Frequency Every day or almost every day At least once a week At least once a month Less than once a month Source: CGI.br ICT Kids Online Brazil Survey 2014.

13 ACCESS TO THE INTERNET Location of Internet use 100 (%) Private use issues Location Shared place at home Child's own bedroom Relatives' home Friends' home On the move School Cybercafé Public library, telecenter or other public space Source: CGI.br ICT Kids Online Brazil Survey 2014.

14 Contributions to the policy and research agenda.

15 POLICY AND RESEARCH AGENDA Consumption and exposure to advertising ( ) Academic and public debate on exposure to online advertising and advertising regulation in Brazil. A Children s exposure to advertising Exposure to advertising on the Internet Asking for products B Children s perception on online advertising Online gaming Interaction with adverts on the Internet C Parents perception on their children s exposure to online advertising Perception about brands and products Online consumption As informações contida neste documento são de propriedade intelectual exclusiva do NIC.br / CETIC.br

16 POLICY AND RESEARCH AGENDA Other topics of interest q Inclusion of new topics of research: o Intolerance debate: hate speech, racism, sexism, homophobia (and other discrimination-related behaviors). q Support to and conduction of qualitative studies: o o Support to a qualitative study on child advertising conducted by the Federal University of Ceará in cooperation with the Ministry of Justice. Comparative study on ICT and Gender between Brazil and Argentina, in cooperation with FLACSO Latin American School of Social Sciences.

17 COMPARATIVE STUDIES ICT Kids Online Brazil Barbosa, A., O Neill, B., Ponte, C., Simões, J.A., and Jereissati, T. (2013). Risks and safety on the internet: Comparing Brazilian and European children. LSE, London: EU Kids Online. Sozio, M. E. ; Ponte, C. ; Sampaio, I. V. ; Senne, F. J. N. ; Olafsson, K. ; Alves, S. J. Z. ; Garroux, C. (2015). Children and Internet use: A comparative analysis of Brazil and seven European countries. EU Kids Online, v. 1, p

18 PRODUCING DATA FOR POLICIES AND RESEARCH

19 Kids Online survey in Chile

20 OVERVIEW OF THE PROJECT KIDS ONLINE CHILE QUANTITATIVE APPROACH Kids Online theoretical model and research tools QUALITATIVE APPROACH Qualitative research using qualitative Kids Online Toolkit q Institutions involved: o Academia: PUCV, PUC, University of Chile o Gov t: Ministry of Education o Int l Organizations: Unesco and UN ECLAC q Coverage and sample size: o Nationwide o Probabilistic sample: 1,000 cases q Methodological framework: o Surveys review: EU Kids, Brasil Kids, Net Children Go Mobile, GKO. o Experts review (25 experts from Chile, Brasil, Portugal, Uruguay, Netherlands) o Coordination with partners: Brazil, EU Kids and GKO (core questions, priorities, translation, etc.) q Research questions: o Problematic situations o Opportunities o Mediation q Focus group and in-depth interview: o Parents (in-depth interviews) o Teachers (in-depth interviews) o Adolescents: y.o. I + FG q International : o Uruguay, Colombia, Brasil o Other countries considering to participate (Costa Rica, Ecuador)

21 CURRENT STATUS KIDS ONLINE CHILE COGNITIVE INTERVIES PILOT (MAY, 2016) FIELD WORK (JULY, 2016) REPORT DATA ANALYSIS (MARCH, 2017) q LATIN AMERICA NETWORK: o Next meeting: Sao Paulo, 20th June o Network development (to be defined). o Qualitative research ( ). o Qualitative research: Uruguay, Chile, Brazil, Colombia. o Quantitative research: Chile, Brazil. o Report: Uruguay, Chile, Brazil, Colombia, Ecuador, Costa Rica.

22 Kids Online survey in Argentina

23 OVERVIEW OF THE PROJECT KIDS ONLINE ARGENTINA Argentina Kids Online Sample Duration Data collection Quantitative Probabilistic sample 1,106 children and adolescents between 13 and 18 y.o., residents of large urban centers (cities of over 500,000 inhabitants) National Sample. Socio-economic level: 2% high; 37% médium; 61% low. Average 35,25 Mín 15; Máx 65. Household: face to face interviews Qualitative 8 focus groups Children and adolescents between 13 and 18 years, from the city of Buenos Aires and Province of Buenos Aires. 4 focus groups Parents of children and adolescents between 13 and 18 y.o., from the city of Buenos Aires and Province of Buenos Aires. 1:30 Focus group Field work October February / March Data Analysis November March Field work MBC Mori Ipsos

24 CURRENT STATUS KIDS ONLINE ARGENTINA Argentina Kids Online Quantitative Qualitative Results December March Report Report finalized Report finalized Stakeholder roundtables (march 2016) Government: Ministry of Education, Modernization, Cience, Culture & Youth Social Private Sector: Facebook, Google, Microsoft, Samsung, The Walt Disney Company, Cablevisión, Claro, DirecTV, Fundación Telefónica, Mundo Gaturro, Nextel, Taringa y Telecom Argentina. Civil Society & Academia Final integrated report English & Spanish Next steps Next steps Launching event Integral Communication Campaign

25 Thank you! Facebook.com/nic.br