Market indicators: Updated numbers of operators. December of Year XIII

Transcrição

1 Market indicators: Updated numbers of operators n u m b e r 154 December of Year XIII

2 number December of Year XIII Rua Sergipe, Cj São Paulo (SP) Brazil Phone/Fax: pts@convergecom.com.br Executive Director Otavio Jardanovski Executive Manager Claudia Tornelli Zegaib Sales Manager João Soares de Carvalho Executive Assistant Caren Dias Preface This issue presents numbers for all pay-tv companies operating in Brazil, updated to September As usual, the tables are supplemented by a summary chart showing the market shares of media conglomerates and s, a breakdown of subscribers by state and by technology (including the total nationwide subscriber base and percent share for each system), penetration of pay TV in metropolitan areas, and expansion of operators with more than 20,000 subscribers in the third quarter In the Market Research section PTS publishes the evaluation of subscribers on the call center and technical assistance provided by pay-tv operators. Contents 3Market indicators 24 Market survey This report is published by PTS Pesquisas de Mercado Ltda. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior permission in writing of PTS Pesquisas de Mercado Ltda.Infringement of copyright will be prosecuted.

3 03 Market share - major groups Market share - s Independents 12% NeoTV associated 7% Net Brasil affiliates 81% Telefônica 7% TVA 2% Embratel 3% TV Cidade 1% OI TV 1% RCA Company 1% ACOM 1% Others 7% Net Serviços 51% Net Brasil affiliates: Acom, Adatel, Brasil Telecom, Centro-Minas, Foz Telecom, Jangadeiro, Kaybee TV, MPV Telecom, Net Campos, Net Catanduva, Net Formiga, Net Serviços, Net Umuarama, Oi TV, ORM, Sky, Superimagem, Transcabo, TV Alphaville, TV Cidade, Videomar NE. NeoTV associates: Acom TV, Adelphia, AH TVC, Antenas de Cambé, Atenas, Boa Vista Cabo, Cable.com, Cabo Mais, Cabo TV, Cabovisão, CTBC, GTV, Ina Telecom, J&J, Lig TV, Mais TV, Mastercabo,MMDSC,MVA, Oi TV BH, RTV, Sat TV, SGC, Sidy's, SMTV, SSTV, Sunrise, Supercabo, TCM, Telecom. Nordeste, Televigo, TV Cabomix, TV Mais, TV Show, TV SP2, TVA, TVC Assis, TVC Campo Mourão, TVC Pontal, TVC Presidente Venceslau., TVC Santo Anastácio. Independents: Costa do Sol, DTHi, EG TV, Embratel, Multimídia, Powerlice, RCA Company, Sat TV, Sercatel, Super TV, Supermídia, TBL TV, Tech Cable, Telefônica, TV Litorânea, TV Roc, TVAC Tietê, TVC Presidente Prudente, VSAT. Percentage of subscriber by State PR 5% SC 4% DF 3% BA 2% GO 2% CE 1% PE 1% ES 1% AM 1% RN 1% Others 5% Sky 26% Other: Viacabo TV, Acom, Brasil Telecom, Adatel, Viamax, Mastercabo, Transcabo, Ibituruna, ORM, Jangadeiro, TVC Assis, Powerlice, Televigo, SSTV, Sunrise, J&J, GTV and others. Market share - Cable modem subscribers Oi TV 1,6% Videomar Rede Nordeste * 0,9% TVA 2,2% Cabo Serviços de Telecomunicações 0,9% Acom 0,9% TV Cidade 0,8% Other 2,5% RS 7% MG 8% RJ 15% SP 44% Net Serviços 90,1% Other: TVN, TVC Oeste Paulista; Viacabo TV; ITSA ; TV Alphaville; TV Show; Mastercabo; Boa Vista Cabo; CTBC; Superimagem; Foz Telecomunicações; ORM Cabo; TV SP2 Comunicações; TV Cabo Centro-Minas; TVC de Assis.

4 04 Growth of subscribers base per technology - third quarter of 2009 Operators with more than 20,000 subscribers - growth in third quarter of 2009 June/2009 September/2009 Growth Cable 4,134,423 4,299, % Satellite 2,264,535 2,350, % MMDS 386, , % 20% 74% Percentage of subscribers per technology 0% 7% 7% 7% 7% 7% 6% 6% 6% 6% 6% 6% 6% 6% 5% 5% 5% 5% 5% 5% 5% 5% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 3% 2% 2% 2% 0% Satellite 33% MMDS 5% Cable 62% Via Net Florianópolis Net Pelotas Net Manaus Net São José do Rio Preto Net São José dos Campos Net Recife Net Guarujá Net Campinas Net São Caetano Net São Carlos Net Bauru Net Curitiba Net Londrina Net Brasília Net São Paulo Nossa TV Net Ribeirão Preto Net São Bernardo Net Americana Net Mogi das Cruzes Net Piracicaba Net Sorocaba Net Caxias do Sul Net Santos Net Santo André Net Campo Grande Net Blumenau Net Rio Net Jundiaí Net Porto Alegre Net Goiânia Net Fortaleza Net Maceió Net João Pessoa Net Belo Horizonte Telefônica TV Digital Penetration of pay-tv in metropolitan areas Total Brazil - September of 2009 Cable MMDS Satellite Total Pay-TV subscribers 4,299, ,741 2,350,491 7,031,594 (%) do total 61.1% 5.4% 33.4% Growth in quarter (%) 3.99% -1.31% 3.80% 3.62% Broadband Internet subscribers 3,050,364 45,021 3,095,385 (%) do total 98.5% 1.5% Growth in quarter (%) 7.10% Voice service subscribers 2,489,129 2,489,129 Growth in quarter (%) 8.9% 8.88% City Households TV (1) Nº of subscribers (2) Penetration São Paulo 6,113,000 1,400,395 23% Rio de Janeiro 3,828, ,740 14% Belo Horizonte 1,554, ,060 18% Porto Alegre 1,352, ,774 15% Recife 1,083,000 43,684 4% Curitiba 997, ,460 17% Salvador 1,120,000 20,189 2% Fortaleza 971,000 57,584 6% Brasília 736, ,615 20% Belém 547,000 14,949 3% (1) Source: PNAD 2008 (2) Cable and MMDS subscribers only.

5 05 Subscribers: number of subscribers connected (receiving programming). Homes passed*: total number of homes connected to the active (signal-carrying) Cable network. Audience exposure: estimated number of people receiving programming (based on the number of inhabitants per household according to IBGE, the national census bureau). Network length*: length of active (signal-carrying) Cable network, in kilometers. Employees: number of people employed directly by operator. Penetration*: number of subscribers as a percentage of homes passed. Growth: number of subscribers compared with the previous quarter. Concentration: homes passed divided by network length. Subscribers/km*: number of subscribers per network kilometer. Productivity: number of subscribers per employee. Group NET Net Serviços (**) City / State Americana - SP Anápolis - GO Araçatuba - SP Arapongas - PR Araraquara - SP Araras - SP Operator Net Americana Net Anápolis Net Araçatuba Net Arapongas Net Araraquara Net Araras Technology Cable Cable Cable Cable Cable Cable Start up feb/00 jan/96 jul/00 jan/94 aug/00 sep/05 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 3,643,369 25,856 10,400 7,492 2,879 10,845 3,163 Homes passed* 10,744,408 59,518 48,965 25,691 10,832 37,826 13,333 Audience exposure 11,658,781 82,739 33,280 23,974 9,213 34,704 10,122 Network length (km)* Employees Penetration* 33.91% 43.44% 21.24% 29.16% 26.58% 28.67% 23.72% Growth 4.69% 4.59% 1.75% 6.39% 3.52% 7.59% 7.40% Concentration* Subscribers/km* Productivit (*) Only cable operators (**) Subscribers and homes passed by city are PTS estimates. US$1.00 = R$1,95 Group City / State Atibaia - SP Bagé - RS Barra Mansa - RJ Bauru - SP Belo Horizonte - MG Bento Gonçalves - RS Bertioga - SP Blumenau - SC Botucatu - SP Bragança Pta - SP Brasília - DF Caçapava - SP Operator Net Atibaia Net Bagé Net Barra Mansa Net Bauru Net Belo Horizonte Net Bento Gonçalves Net Bertioga Net Blumenau Net Botucatu Net Bragança Net Brasília Net Caçapava Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up dec/05 jan/94 mar/01 jan/93 jan/92 jan/94 may/97 sep/98 jun/02 mar/01 jan/94 jul/01 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 3,031 6, , ,435 5, ,845 2,884 6, ,115 4,833 Homes passed* 15,303 13,911 5,011 88, ,227 9,235 1,860 88,537 12,062 18, ,979 14,052 Audience exposure 9,699 20,182 1,997 87, ,792 16,048 1, ,704 9,229 20, ,968 15,466 Network length (km)* Employees Penetration* 19.81% 45.34% 12.45% 30.84% 31.47% 54.30% 23.76% 57.43% 23.91% 35.34% 42.43% 34.39% Growth 8.37% 6.99% 1.30% 5.74% 1.87% 4.65% -4.33% 4.00% 10.50% 4.14% 5.37% 5.13% Concentration* Subscribers/km* Productivit

6 06 Group City / State Campinas - SP Campo Grande - MS Capão da Canoa - RS Cascavel - PR Caxias do Sul - RS Chapecó - SC Cianorte - PR Criciúma - SC Cruz Alta - RS Cubatão - SP Curitiba - PR Diadema - SP Operator Net Campinas Net Campo Grande Net Litoral Net Cascavel Net Caxias Net Chapecó Net Cianorte Net Criciúma Net Cruz Alta Net Cubatão Net Curitiba Net Diadema Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable/MMDS Cable Start up may/93 jan/92 jan/96 sep/94 jan/92 jan/93 jun/99 jan/92 jan/94 may/98 jan/92 apr/96 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 108,924 32,748 5,369 6, 25,213 6,957 1,504 7,951 4,188 5, ,503 12,884 Homes passed* 245, ,776 23,499 34,145 54,444 14,200 10,193 18,352 10,464 12, ,419 39,257 Audience exposure 348, ,794 17,181 21,120 80,682 22,262 4,813 25,443 13,402 17, ,610 41,229 Network length (km)* Employees Penetration* 44.38% 27.11% 22.85% 19.33% 46.31% 48.99% 14.76% 43.32% 40.02% 43.61% 42.14% 32.82% Growth 6.06% 4.11% 6.55% 0.03% 4.33% 4.37% 4.52% 4.26% 5.54% 7.68% 5.74% 4.99% Concentration* Subscribers/km* Productivit Group City / State Erechim - RS Farroupilha - RS Florianópolis - SC Franca - SP Goiânia - GO Guarapuava - PR Guarulhos - SP Guarujá - SP Hortolândia - SP Itapetininga - SP Indaiatuba - SP Itu - SP Jacareí - SP Operator Net Erechim Net Farroupilha Net Florianópolis Net Franca Net Goiânia Net Guarapuava Net Guarulhos Net Guarujá Net Hortolândia Net Itapetininga Net Indaiatuba Net Itú Net Jacareí Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up jan/95 jan/94 jan/90 jan/94 jan/91 jun/99 sep/00 sep/98 may/00 jun/01 may/97 mar/07 oct/05 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 5,016 2,725 61,072 16,731 74,344 5,432 17,349 20,625 2,720 5,710 5,754 3,664 6,680 Homes passed* 8,561 6, ,548 51, ,276 15, 98,899 74,064 8,366 21,857 20,762 20,391 20,903 Audience exposure 16,051 8, ,430 53, ,901 17,382 55,517 66,000 8,704 18,272 18,413 11,725 21,376 Network length (km)* Employees Penetration* 58.59% 42.26% 55.24% 32.23% 27.01% 34.82% 17.54% 27.85% 32.51% 26.12% 27.71% 17.97% 31.96% Growth 5.18% 3.49% 7.14% 4.05% 2.87% 3.43% -1.33% 6.24% 5.59% 5.53% 7.25% 43.63% 6.45% Concentration* Subscribers/km* Productivit

7 07 Group City / State Jaú - SP João Pessoa - PB Joinville - SC Jundiaí - SP Lajeado - RS Limeira - SP Londrina - PR Maceió - AL Manaus - AM Marília - SP Maringá - PR Mauá - SP Mogi das Cruzes - SP Mogi-Guaçu - SP Operator Net Jaú Net João Pessoa Net Joinville Net Jundiaí Net Lajeado Net Limeira Net Londrina Net Maceió Net Manaus Net Marília Net Maringá Net Mauá Net Mogi das Cruzes Net Mogi Guaçu Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up jun/02 jun/01 jan/93 sep/94 jan/96 may/01 jan/92 may/01 jun/01 sep/89 jan/93 apr/01 sep/98 may/00 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 2,099 20,572 17,948 31,089 3,286 13,516 28,423 19,798 57,678 9,832 16,682 8,199 22,899 4,136 Homes passed* 10,840 81,180 37,418 90,434 7,926 45,672 94,206 68, ,465 27,416 58,372 24,996 59,567 18,091 Audience exposure 6,717 65,830 57,434 99,485 10,515 43,251 90,954 63, ,570 31,462 53,382 26,237 73,277 13,235 Network length (km)* Employees Penetration* 19.36% 25.34% 47.97% 34.38% 41.46% 29.59% 30.17% 28.83% 41.06% 35.86% 28.58% 32.80% 38.44% 22.86% Growth 10.13% 1.98% 4.75% 3.79% 2.59% 3.65% 5.74% 1.98% 6.63% 0.61% 5.04% 3.21% 4.59% 6.02% Concentration* Subscribers/km* Productivit Group City / State Mogi-Mirim - SP Novo Hamburgo - RS Passo Fundo - RS Pelotas - RS Pindamonhangaba - SP Piracicaba - SP Ponta Grossa - PR Porto Alegre - RS Porto Alegre - RS Praia Grande - SP Recife - PE Operator Net Mogi Mirim Net Novo Hamburgo Net Passo Fundo Net Pelotas Net Pindamonhangaba Net Piracicaba Net Ponta Grossa Net Porto Alegre Net Porto Alegre Net Praia Grande Net Recife Technology Cable Cable Cable Cable Cable Cable Cable Cable MMDS Cable MMDS Start up jun/00 jan/93 jan/94 jan/93 mar/07 jan/95 oct/99 jan/93 jan/93 may/97 jan/94 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 3,353 9,727 13,006 20,460 3,958 29,440 8, ,538 12,925 11,351 34,409 Homes passed* 12,323 30,411 25,520 74,798 10,195 91,184 31, ,117 40,005 Audience exposure 10,730 31,126 41,619 65,472 12,666 94,208 27, ,922 41,360 36, ,109 Network length (km)* Employees Penetration* 27.21% 31.99% 50.96% 27.35% 38.82% 32.29% 27.18% 42.24% 28.37% Growth 4.00% 4.78% 4.63% 6.75% 36.72% 4.50% 2.56% 3.73% 4.12% 5.43% 6.27% Concentration* Subscribers/km* Productivit

8 08 Group City / State Resende - RJ Ribeirão Preto - SP Rio Claro - SP Rio de Janeiro - RJ Rio Grande - RS Sta Bárbara d'oeste - SP Santa Branca - SP Sta, Cruz do Sul - RS Sta, Maria - RS Santo André - SP Santos - SP Operator Net Resende Net Ribeirão Preto Net Rio Claro Net Rio Net Rio Grande Net Sta Bárbara Net Sta Branca Net Santa Cruz Net Santa Maria Net Santo André Net Santos Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up jul/01 jan/92 jun/01 jan/93 jan/94 jun/00 sep/98 jan/94 jan/94 jun/01 jan/93 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 4,896 60,569 9, ,375 9,350 13, ,982 17,427 78,591 95,382 Homes passed* 14, ,517 35,932 1,529,309 33,154 35,884 1,323 18,452 43, , ,552 Audience exposure 15, ,821 29,741 1,454,000 29,920 42, ,342 55, , ,222 Network length (km)* Employees Penetration* 33.32% 36.16% 25.87% 29.71% 28.20% 37.08% 8.69% 37.84% 40.35% 42.33% 44.05% Growth 8.03% 4.94% 4.13% 3.91% 5.81% 4.51% 0.00% 3.85% 1.68% 4.21% 4.26% Concentration* Subscribers/km* Productivit Group City / State São Bernando - SP São Caetano - SP São Carlos - SP S,J, do Rio Preto - SP S, J, dos Campos - SP São Paulo - SP São Vicente - SP Sertãozinho - SP Sorocaba - SP Sumaré - SP Taubaté - SP Operator Net São Bernardo Net São Caetano Net São Carlos Net S,J, do Rio Preto Net S, J, dos Campos Net São Paulo Net São Vicente Net Sertãozinho Net Sorocaba Net Sumaré Net Taubaté Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up may/98 may/98 jan/94 jan/93 sep/00 jan/93 may/97 jul/02 jan/93 jun/00 may/01 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 72,351 26,769 20,527 33,478 36, ,489 18,682 2,117 52,736 7,062 16,912 Homes passed* 166,750 67,145 59,330 99,707 98,113 3,017,837 51,553 9,415 99,681 15,873 52,697 Audience exposure 231,523 85,661 65, , ,568 2,887,965 59,782 6, ,755 22,598 54,118 Network length (km)* Employees Penetration* 43.39% 39.87% 34.60% 33.58% 37.45% 29.91% 36.24% 22.49% 52.90% 44.49% 32.09% Growth 4.91% 5.89% 5.79% 6.62% 6.56% 5.30% 4.46% 7.68% 4.47% 4.95% 7.15% Concentration* Subscribers/km* Productivit

9 09 Group NET NET Transcabo Brasil Telecom and Minas City / State Uruguaiana - RS Valinhos - SP Vila Velha - ES Vitória - ES Concórdia - SC Jaraguá do Sul - SC Joaçaba - SC Lages - SC Araxá - MG Uberaba - MG Cons, Lafaiete - MG Cabo Telecomunicações Operator Net Uruguaiana Net Valinhos Net Vila Velha Net Vitória Net Concórdia Net Jaraguá do Sul Net Joaçaba Net Lages Minas Cabo Minas Cabo BR Telecom Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up jan/94 jul/02 feb/01 mar/99 nov/98 nov/04 jan/95 jan/95 jun/04 apr/01 oct/00 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 4,051 2,336 15,180 16,650 4, , ,586 37,874 2,192 8,260 1,177 Homes passed* 9,547 8,604 51,937 92,470 28,820 4,263 9,164 1,749 13, ,181 6,200 35,651 8,095 Audience exposure 12,963 7,475 48,576 53,280 14,170 2,125 5,066 1,904 5, ,197 7,014 26,432 3,766 Network length (km)* , Employees Penetration* 42.43% 27.15% 29.23% 18.01% 15.36% 15.58% 17.27% 34.02% 11.62% 24.10% 35.35% 23.17% 14.54% Growth 7.54% 6.28% 3.13% 0.53% -2.57% -2.06% -0.81% -7.18% -2.70% 1.25% 5.79% 1.74% -1.42% Concentration* Subscribers/km* Productivit Group NET NET Bahiasat Jangadeiro City / State Contagem - MG Ipatinga - MG Ituiutaba - MG Ribeirão das Neves - MG Sete Lagoas - MG Feira de Santana - BA Itabuna - BA Petrolina - PE Salvador - BA Vitória da Conquista - BA Operator BR Telecom BR Telecom BR Telecom BR Telecom BR Telecom Net Feira de Santana Net Itabuna Net Petrolina Net Salvador Net Vitória da Conquista Technology Cable Cable Cable Cable Cable MMDS MMDS MMDS MMDS MMDS Start up oct/00 dec/00 oct/00 oct/00 oct/00 aug/01 dec/01 apr/01 apr/00 may/01 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 9,917 6,408 1, , ,213 Homes passed* 49,972 18,173 9,355 6,297 23,438 Audience exposure 31,734 20,506 3, ,914 2, ,682 Network length (km)* Employees 8 Penetration* 19.85% 35.26% 10.72% 3.08% 37.22% Growth -0.36% 0.00% -0.40% -3.00% 3.18% -0.44% 0.00% -1.89% 1.48% -3.40% -0.52% 12.11% Concentration* Subscribers/km* Productivit

10 10 Group NET NET NET NET NET Adatel ORM Cabo Superimagem TV Alphaville MPV Telecom City / State Juazeiro do Norte - CE Sobral - CE Osasco - SP São José - SC Ananindeua - PA Belém - PA Angra dos Reis - RJ Barueri / S, do Parnaíba - SP Caraguatatuba - SP Operator Net Cariri Net Sobral Net Osasco Net São José ORM Ananindeua Net Belém Net Angra TV Alphaville Net Caraguá Technology MMDS MMDS Cable Cable Cable Cable Cable Cable Cable Start up jul/00 nov/01 oct/01 nov/01 apr/01 apr/01 mar/93 nov/92 sep/01 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 2,155 3,058 20,452 12,216 8,236 6, ,175 14,556 8,632 1,130 Homes passed* 95,056 66,906 28,150 50,708 3,354 47,354 38,483 15,000 7,650 Audience exposure 6,896 9,786 65,446 39,091 26,355 20, ,760 46,579 27,622 3,616 Network length (km)* Employees Penetration* 21.52% 18.26% 29.26% 12.72% 8.17% 13.04% 37.82% 57.55% 14.77% Growth 4.51% 18.16% 5.74% 5.59% 5.96% 4.79% 4.58% 4.80% 0.60% 1.48% 1.35% Concentration* Subscribers/km* Productivit Group NET NET NET NET NET NET NET NET NET Net Catanduva Net Campos Net Formiga Videomar Rede NE (2) Foz Telecom Centro-Minas Kaybee Satellite Net Umuarama Sky City / State Catanduva - SP Campos dos Goytacazes - RJ Formiga - MG Fortaleza - CE Foz do Iguaçu - PR Patos de Minas - MG Ubatuba - SP Umuarama - PR Operator Net Catanduva Net Campos Net Formiga Net Fortaleza Net Foz Net Patos de Minas Net Ubatuba Net Umuarama Sky Technology Cable MMDS Cable Cable Cable Cable Cable Cable Ku band Start up jan/95 apr/01 aug/02 jan/96 apr/02 jul/01 mar/98 jan/94 nov/96 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 360 1, ,271 2, ,017 2,370 1,800,000 Homes passed* 2,619 14,000 98,000 15,000 10,500 7,222 9,230 Audience exposure 1,152 4, ,667 6,851 2,861 9,654 7,584 5,760,000 Network length (km)* Employees Penetration* 13.75% 1.40% 45.17% 14.27% 8.51% 41.78% 25.68% Growth 0.84% 6.02% 8.29% 2.77% % 1.25% 1.31% -1.41% 0.00% Concentration* Subscribers/km* Productivit (2) Estimates PTS.

11 11 Group NET and NEO NET NEO Acom City / State João Pessoa - PB Maceió - AL Manaus - AM Natal - RN São Luís - MA Teresina - PI Volta Redonda - RJ Cuiabá - MT Campo Grande - MS Juiz de Fora - MG Santos - SP Operator Jet João Pessoa Jet Maceió Jet Manaus Jet Natal Jet São Luís Jet Teresina Jet Volta Redonda Jet Cuiabá Jet Campo Grande Jet Juiz de Fora Jet Santos Technology MMDS MMDS MMDS MMDS MMDS MMDS MMDS MMDS MMDS MMDS MMDS Start up dec/00 apr/00 apr/00 apr/00 jul/07 apr/01 aug/07 may/06 feb/06 feb/06 feb/06 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 54,117 8,308 8,489 6,740 9,122 6,153 1,833 2,442 4,471 1,709 2,151 2,699 Homes passed* Audience exposure 173,174 26,586 27,165 21,568 29,190 19,690 5,866 7,814 14,307 5,469 6,883 8,637 Network length (km)* Employees Penetration* Growth 5.28% 5.19% 3.05% -4.00% 4.49% 12.98% 32.16% 1.62% 13.39% -2.45% -4.61% 15.79% Concentration* Subscribers/km* Productivit Group NET and NEO NET NEO TV Cidade City / State Aracaju - SE Feira de Santana - BA Juiz de Fora - MG Niterói - RJ Salvador - BA São Gonçalo - RJ Volta Redonda - RJ Cuiabá (***) - MT Gravataí - RS Jaboatão - PE Olinda - PE Paulista - PE Operator Net Aracaju Net Feira de Santana Net Juiz de Fora Net Niterói Net Salvador Net São Gonçalo Net Volta Redonda Cabo Mais Cabo Mais Cabo Mais Cabo Mais Cabo Mais Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up sep/99 nov/00 may/01 nov/99 may/00 aug/00 jun/01 may/99 may/01 dec/00 nov/00 dec/00 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 67,816 11, ,165 13,251 16,647 1,261 3,551 6, ,708 1, Homes passed* 1,036,925 48,622 58,984 83, , ,357 41,804 48,725 42, 17,356 39,114 29,902 28,876 Audience exposure 217,011 35,866 3,069 16,528 42,403 53,270 4,035 11,363 19, ,466 3,219 2,173 Network length (km)* 6, , Employees Penetration* 6.54% 23.05% 1.63% 6.16% 10.73% 5.38% 3.02% 7.29% 14.63% 1.79% 4.37% 3.36% 2.35% Growth -0.65% -0.24% -1.24% 3.01% 0.00% -2.81% -6.11% 2.01% -0.35% -4.32% 0.41% 1.62% 3.35% Concentration* Subscribers/km* Productivit (***) Number of subscribers includes Varzea Grande's operartion.

12 12 Group NET and NEO NET NEO NEO NEO Oi TV (**) TVA Mais TV (2) City / State Recife - PE Barbacena - MG Poços de Caldas - MG Uberlândia - MG Belo Horizonte - MG Camboriú - SC Curitiba - PR Florianópolis - SC Foz do Iguaçu - PR São Paulo - SP Belém - PA Operator Cabo Mais Oi TV Oi TV Oi TV Oi TV TVA TVA TVA TVA TVA Mais TV Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable MMDS Start up jul/01 oct/00 oct/00 sep/00 nov/00 jun/96 jan/95 sep/96 jun/96 oct/94 jan/93 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 5,882 62,001 2,404 3,925 1,158 54, ,398 12,135 16,925 5,158 6, ,623 29,400 8,500 Homes passed* 164, ,711 12,411 22,000 25, 332, ,578 19, ,615 29,822 18, ,191 1,696, ,391 Audience exposure 18, ,403 7,693 12,560 3, , ,874 38,832 54,160 16,506 20, ,394 94,080 27,200 Network length (km)* 784 3, ,456 3, , Employees 56 Penetration* 3.57% 15.83% 19.37% 17.84% 4.58% 16.42% 17.96% 61.01% 8.39% 17.30% 36.31% 19.10% 1.73% 1.84% Growth -1.21% 0.00% 0.00% 0.00% 0.00% 0.00% -1.58% 0.12% -5.50% -2.64% -1.40% -1.17% -2.00% -5.07% Concentration* Subscribers/km* Productivit Group NEO NEO NEO NEO CTBC Adelphia (2) GTV MMDSC City / State Brasília - DF Campina Grande - PB (***) Goiânia - GO Araguari - MG Uberlândia - MG Várias (3) Cascavel - PR Toledo - PR Brusque - SC Criciúma - SC Florianópolis - SC Operator Mais TV Mais TV Mais TV CTBC CTBC GTV GTV Viamax Viamax Viamax Technology MMDS MMDS MMDS Cable Cable MMDS MMDS MMDS MMDS MMDS Start up jun/93 jun/99 jan/95 nov/88 jan/89 jan/05 apr/06 oct/00 sep/00 jun/00 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 15,500 1, 4,100 33,400 4,400 29,000 45,000 2, 1, , ,727 Homes passed* 610, , , ,889 14,889 94,000 11,900 10,000 1,900 Audience exposure 49, 4,160 13, ,880 14,080 92, ,000 7,360 6,080 1,280 42, ,128 24,726 Network length (km)* Employees Penetration* 2.54% 1.17% 0.80% 30.67% 29.55% 30.85% 19.33% 19.00% 21.05% Growth -0.33% -4.27% -0.92% 0.00% 0.00% 0.00% 0.00% -1.37% -0.52% -5.21% 0.00% 0.00% 0.00% 0.00% Concentration* Subscribers/km* Productivit (***) Subscribers' number includes Bauru, Belo Horizonte, Caruaru, Franca, Porto Velhoand Presidente Prudente, Uberaba and Vitória operations. (2) Estimates PTS

13 13 Group NEO NEO NEO Mastercabo(2) Televigo TVC de Assis City / State Itajaí - SC Joinville - SC Divinópolis - MG Itajubá - MG Itaúna - MG Lavras - MG Montes Claros - MG Unaí - MG Marechal Rondon - PR Pato Branco - PR Operator Viamax Viamax Mastercabo Mastercabo Mastercabo Mastercabo Mastercabo Mastercabo Televigo Televigo Technology MMDS MMDS Cable Cable Cable Cable Cable Cable Cable Cable Start up nov/00 dec/00 nov/93 jan/03 feb/02 jan/03 nov/92 jul/02 may/01 aug/01 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 1,271 3,465 11,400 4,500 1, ,500 2, ,922 1,453 1,469 5,558 Homes passed* 108,000 28,500 9,900 10,900 9, 41, 7,500 10,139 4,959 5,180 35,203 Audience exposure 4,067 11,088 36,480 14,400 4,800 2,880 4,800 7,040 2,560 9,350 4,650 4,701 17,786 Network length (km)* Employees Penetration* 10.56% 15.79% 15.15% 8.26% 15.63% 5.29% 10.67% 28.82% 29.30% 28.36% 15.79% Growth 0.00% 0.00% -6.56% 7.14% % 0.00% 0.00% % 0.00% 0.00% 0.00% 0.00% 0.00% Concentration* Subscribers/km* Productivit (2) Estimates PTS. Group NEO NEO SSTV RF TV a cabo City / State Assis - SP Ourinhos - SP Penápolis - SP Tupã - SP Ararangua - SC São Bento do Sul - SC Tubarão - SC Avaré - SP Fernandópolis - SP Itatiba - SP Operator TVC de Assis TVC de Ourinhos TVC Penápolis TVC Tupã SSTV Araranguá SSTV São Bento do Sul SSTV Tubarão TV Cabomix TV Cabomix TV Cabomix Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up jan/95 jun/06 jul/03 mar/03 jul/03 jul/03 apr/02 aug/06 mar/08 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 3, ,167 3, ,200 1, Homes passed* 12, 7,885 5,336 9,682 6,700 1,800 3,000 1,900 14,797 5,607 3,348 2,200 Audience exposure 9,750 2,733 1,568 3,734 11,584 2,720 1,824 7,040 4,304 2, Network length (km)* Employees Penetration* 24.77% 10.83% 9.18% 12.05% 54.03% 47.22% 19.00% % 9.09% 15.39% 4.36% 6.36% Growth 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Concentration* Subscribers/km* Productivit

14 14 Group NEO NEO NEO NEO NEO NEO NEO NEO NEO J&J TV AH TV a Cabo Atenas Teleserv Antenas Comunitárias Plug TV Supercabo TV Caratinga TV Show Cable,com City / State Votuporanga - SP Nova Venecia - ES Sinop - MT Andradina - SP Alfenas - MG Aracaju - SE Cambé - PR Campo Mourão - PR Caratinga - MG Fortaleza - CE Itabuna - BA Operator TV Cabomix Super TV Super TV AH TV a cabo Cafenas TV Lig TV Ant, de Cambé TVC Campo Mourão Supercabo TV Caratinga TV Show TV Cabo Technology Cable MMDS MMDS Cable Cable MMDS Cable Cable Cable MMDS Cable Start up apr/07 feb/04 dec/04 jan/86 sep/03 may/01 dec/96 aug/98 mar/92 may/89 jul/03 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers , ,348 3,399 13, Homes passed* 3,642 6,544 4,144 9, 14,432 2,000 Audience exposure 627 2,080 1, ,446 18,448 1,440 10,714 10,877 42,602 1,568 Network length (km)* Employees Penetration* 5.38% 6.91% 10.86% 34.88% 23.55% 24.50% Growth 0.00% 0.46% 0.67% 0.00% 0.00% 0.00% 0.00% -5.46% 0.00% 0.00% -5.74% -0.41% Concentration* Subscribers/km* Productivit Group NEO NEO NEO NEO NEO NEO NEO NEO NEO NEO NEO SGC a cabo MVA TVSP2 Comunicações Sercomtel (2) TCM Mossoró Cabo Telecom, TV Mais TV Cabo Pres, Venceslau Cabovisão Telecom, RTV Serviços TV Cabo Santo Anastácio City / State Ji-Paraná - RO Lages - SC Leme-SP Maringá - PR Mossoró - RN Natal - RN Naviraí - MS Pres, Venceslau - SP Rio do Sul - SC Rio Verde - GO S, Anastácio - SP Operator SGC MVA TVSP2 SMTV TCM Mossoró Cabo TV TV Mais TVC Pres, Venceslau Cabovisão RTV TV Cabo S, Anastácio Technology Cable MMDS Cable MMDS Cable Cable MMDS Cable Cable Cable Cable Start up may/03 apr/02 oct/01 may/00 nov/02 may/00 jun/01 may/94 feb/96 dec/94 jun/88 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers ,265 4,111 6,716 30, ,311 2,554 1, Homes passed* 1,200 13,679 21, ,139 9,500 8,100 4, 3,500 Audience exposure 970 1,011 4,048 13,155 21,491 96,957 1,235 4,195 8,173 3,763 2,026 Network length (km)* Employees Penetration* 25.25% 9.25% 30.92% 19.16% 13.80% 31.53% 25.57% 18.09% Growth 0.00% 0.00% 0.00% 0.00% 3.64% 0.00% 0.00% -6.96% 0.00% 0.00% 0.00% Concentration* Subscribers/km* Productivit (2) Estimates PTS.

15 15 Group NEO Independent Independent Independent Independent Independent TV3 Telefonica DTHi Nossa TV ** Embratel Ibituruna TV City / State Três Lagoas - MT Curitiba - PR Porto Alegre - RS Rio de Janeiro - RJ São Paulo - SP Colatina - ES Operator TV3 Telefonica TV Digital TVA TVA TVA TVA DTHi Nossa TV Via Super TV Technology MMDS Ku band MMDS MMDS MMDS MMDS Ku band Ku band Ku band MMDS Start up jun/06 aug/07 mar/92 jan/08 mar/92 sep/91 dec/06 sep/07 dec/08 jul/00 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers , ,365 12,665 12,274 63, ,393 7,888 40, ,238 5, Homes passed* 21,000 Audience exposure 1,302 1,599, ,368 40,528 39, , ,258 25, , ,962 16,765 1,005 Network length (km)* 30 Employees Penetration* 1.94% Growth % -1.04% 0.26% 0.74% -3.88% -0.73% -4.47% % 5.26% 74.10% 14.24% 0.00% Concentration* 0 Subscribers/km* Productivit ** Base de assinantes é estimativa PTS Group Independent Independent Powerlice RCA Company City / State Gov, Valadares - MG Gov, Valadares - MG Linhares - ES São Mateus - ES Guarujá - SP Jundiaí - SP Apucarana - PR Aracruz - ES Colatina - ES Colombo - PR Operator EG TV Super TV Super TV Super TV Itapema TV a cabo Jundicabo RCA RCA RCA RCA Technology Cable MMDS MMDS MMDS Cable Cable Cable Cable Cable Cable Start up oct/00 jul/00 may/05 mar/01 dec/01 jun/03 jun/04 oct/05 mar/01 jul/04 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 3, ,658 2, , , Homes passed* 16,652 46,496 44,288 2, ,208 13,434 4,682 26,214 18,911 Audience exposure 9,987 2, ,742 8,506 6,502 2, ,957 1, , Network length (km)* , Employees Penetration* 18.74% 5.72% 4.59% 28.35% 10.54% 2.61% 3.23% 8.17% 1.01% Growth 15.17% 7.12% -5.36% 33.70% 0.30% 0.44% -0.16% 0.97% % 7.09% 0.90% -3.54% Concentration* Subscribers/km* Productivit

16 16 Group City / State Cornélio Procópio - PR Curitiba - PR Francisco Beltrão - PR Guarapari - ES Irati - PR Itaperuna - RJ Lauro de Freitas - BA Linhares - ES Nova Friburgo - RJ Paraíba do Sul - RJ Paranavaí - PR Operator RCA RCA RCA RCA RCA RCA RCA RCA RCA Tech Cable RCA Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up jan/06 feb/99 apr/04 apr/04 feb/02 apr/04 oct/01 nov/04 jul/04 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 19 1, , , , Homes passed* 5,101 85,150 4,517 17,818 3,567 11,398 19,834 16,593 49,476 6,186 11,553 Audience exposure 61 3, , ,168 6,515 3,197 22, ,053 Network length (km)* Employees Penetration* 0.37% 1.38% 0.97% 7.01% 0.48% 3.20% 10.27% 6.02% 14.16% 4.54% 2.85% Growth 11.76% -0.42% 15.79% 0.56% 21.43% -7.59% 2.36% -0.20% 0.62% 7.25% -9.62% Concentration* Subscribers/km* Productivit Group Independent Independent TV Litorânea Multimídia TV a cabo City / State Paty dos Alferes - RJ Petrópolis - RJ São Mateus - ES Sarandi - PR Tangará da Serra - MT Teresópolis - RJ Toledo - PR Três Rios - RJ Vitória - ES Cabo Frio - RJ Camaçari - BA Jandira - SP Operator RCA Tech Cable RCA RCA Tech Cable RCA RCA Tech Cable RCA Costa do Sol TV Litorânea Multimídia TV Technology Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Cable Start up jul/04 feb/04 apr/04 feb/05 may/01 oct/01 sep/05 oct/01 feb/02 jul/94 nov/03 jul/06 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers 15 18, ,326 5, ,419 9,140 5,969 1, Homes passed* 78,132 12,227 8,667 11,237 39,116 14,118 16,461 68,816 11,000 3,500 9,700 Audience exposure 48 57,978 1, ,243 16, ,541 29,248 19,101 4,365 2,496 Network length (km)* Employees Penetration* 23.19% 5.02% 1.55% 11.80% 13.41% 0.64% 8.62% 13.28% 54.26% 38.97% 8.04% Growth 36.36% 0.41% 0.49% 3.88% -1.34% 2.34% % 2.90% 3.82% 0.00% -1.80% 0.00% Concentration* Subscribers/km* Productivit

17 17 Group Independent Independent Independent Independent TBL TV TV Antenas Comunitárias VSAT Telecom Supermídia TV a cabo City / State Senhor do Bonfim - BA Tietê - SP Viçosa - MG Votorantim - SP Others (4 and 5) Operator TBL TV TVAC VSAT Supermídia TV Technology Cable Cable Cable Cable Start up aug/02 dec/96 oct/04 may/05 Monthly subscription (Premium) - R$ Monthly subscription (Basic) - R$ Subscribers ,902 35,162 Homes passed* 5,000 3,500 4,500 Audience exposure 2, , 6, ,518 Network length (km)* Employees Penetration* 16.24% 6.29% 11.11% Growth -0.98% -3.08% 13.64% 17.99% 0.53% Concentration* Subscribers/km* Productivit (4) NEOTV associates: Sunrise - Araraquara and Ribeirão Preto/ SP, Sidy's - Currais Novos/RN, Boa Vista Cabo - São João da Boa Vista/SP, Sat TV - Jaguarão/RS, INA Telecom - Catalão/GO, TVN - Canos - RS, São Luis - MA, Minascabo TV - Passos and Pouso Alegre - MG. (5) Independents: TVC do Brasil - Presidente Prudente/SP, Sat TV - Peruíbe/SP and Televídeo - Petrópolis/RJ, TV Roc - Rio de Janeiro - RJ, TV Mar Azul - Arraial do Cabo, Valença - RJ, Flex TV Londrina-PR. Voice service data - September of 2009 Name City - ST Technology Start-up Total of subscribers Quartely growth Net Serviços Net Fone Campinas, São Paulo, Santos, Sorocaba -SP, Belo Horizonte -MG, Brasília -DF, Rio de Janeiro -RJ, Curitiba -PR, Florianópolis -SC and Porto Alegre -RS. Cable May-06 2,489,000 9% Superimagem Inova Fone Angra dos Reis - RJ Cable December % TV Cidade Ipervoz Salvador - BA Cable January %

18 18 Broadband Internet data - September of 2009 Name of service Acom Jetcom João Pessoa - PB, Maceió - AL, Natal - RN, São Luis - MA, Volta Redonda - RJ, Teresina - PI, Manaus - AM, Cuiabá - MT, Campo Grande - MS, Santos - SP, Juiz de Fora - MG City - ST Technology Start-up Total of subscribers % subscribers % subscribers with two-way with one-way access access Cable modem supplier Share of total subscriber base MMDS jun/ % Motorola 100% Motorola Cisco Allot Headened eqpt. supplier Package Residental SOHO Access speed (kbps) Adatel Supervia Osasco - SP and São José - SC Cable oct/ % 0% Residental M Boa Vista Cabo Brasil Telecom & Minas Cabo Cabo Serviços de Telecomunicações BVCI Banda larga Astro São João da Boa Vista - SP Cable may/07 1. Residental Araxá, Contagem, Ipatinga, Sete Lagoas, Uberaba - MG Cable may/ % 0% Motorola 100% Residental Intercabo Natal - RN Cable aug/ % RCA Motorola Scientific Atlanta 1% 69% 30% M 1M 2M Residental M 2M Subscription fee (monthly) 49,90 59,90 64,90 79,90 96,90 114,90 269,90 220,00 379,00 169,90 259,90 490,00 880,00 990, ,00 32,00 64,00 74,00 49,00 67,00 83,00 146,00 39,90 49,90 59,90 69,90 89,90 99,90 199,90 289,90 309,90 459,90 699,90 999, , ,90 59,90 59,90 84,90 134,90 89,90 179,90 109,90 209,90

19 19 Broadband Internet data - September of 2009 Name of service City - ST Technology Start-up Total of subscribers % subscribers % subscribers with two-way with one-way access access Cable modem supplier Share of total subscriber base Headened eqpt. supplier Package Access speed (kbps) Cabovisão Caboflash Rio do Sul - SC Cable sep/ % Sendtek Cianet Residental CTBC Foz Telecomunicações ITSA* Internet via cabo On Line Internet a Cabo Link Express Araguari, Uberlândia - MG Cable aug/ % 0% COM 21 3COM Motorola Foz do Iguaçu - PR Cable apr/ % 0% Usatel 100% Terayon Motorola Brasília - DF MMDS dec/ % 0% Motorola 100% 3COM Comwave IBM 8% 46% 46% 3COM Residental Residental SOHO Residental Home Internet Nitro Home Internet Nitro M Subscription fee (monthly) 34,90 39,90 49,90 119,90 59,00 78,90 198,90 319,90 41,30 45,00 55,00 60,00 70,00 80,00 130,00 57,33 90,93 119,90 69,90 237,90 166,90 Mastercabo* Intercabo Divinópolis, Itajubá, Itaúna, Lavras, Montes Claros and Unaí - MG Office Internet Business Internet Connection House hosting Cable % 0% Residental Multimídia TV Multivelox Jandira - SP Cable aug/ % 0% Motorola RCA TecSys Motorola Scopus Scientific Atlanta 400 a 1,2M 384 a 1,5M 64 a 1M 64 a Residental 150 1M 189,00 800,00 110,00,00 49,00 59,00 69,00 127,00 49,00 86,20 109,00 225,90 R$ 69,90 R$ 89,90 R$ 109,90 R$ 199,90 (*) Subscriber number is PTS estimate.

20 20 Broadband Internet data - September of 2009 Name of service Net Serviços Virtua Americana, Araçatuba, Araraquara, Araras, Atibaia, Botucatu, Bragança, Caçapava, Campinas, Cubatão, Curitiba, Diadema, Guarujá, Guarulhos, Hortolândia, Itapetininga, Jacareí, Jaú, Limeira, Marília, Mauá, Mogi das Cruzes, Mogi Mirim, Mogi-Guaçu, Praia Grande, Resende, Rio Claro, Santa Bárbara, Santo André, Santos, São Bernardo, São Caetano, São José dos Campos, São Paulo, São Vicente, Sertãozinho, Sorocaba, Sumaré, Taubaté and Valinhos - SP, Belo Horizonte - MG, Brasília - DF, Florianópolis - SC, João Pessoa -PB, Maceió - AL, Manaus - AM, Ponta Grossa - PR, Porto Alegre - RS, Rio de Janeiro - RJ, Vitória and Vila Velha - ES. Oi TV Oi Velox Belo Horizonte, Barbacena and Poços de Caldas - MG City - ST Technology Start-up Total of % subscribers subscribers with two-way access % subscribers with one-way access Cable modem supplier Cable jan/ % 0% Terayon 3COM COM 21 Motorola Toshiba RCA Share of total subscriber base Headened eqpt. supplier Terayon Cisco Package Cable nov/ % 0% Motorola 100% Residental ORM Cabo Ijet Belém and Ananindeua - PA Cable jan/ % 0% Motorola Syncler RCA RCA TI Curitiba - PR, Guarapari, Linhares, São Mateus, Vitória - ES, Nova Friburgo, Petrópolis and Teresópolis Cable sep/ % 0% 70% 30% Harris Access speed (kbps) Residental 500 3M 6M 12M SOHO Residental 150 1M 2M 4M 10M 100 1M 3M Subscription fee (monthly) 49,90 84,90 119,90 219,90 55,90 69,07 98,72 69,07 87,74 109,69 274,90 59,90 69,90 79,90 89,90 119,90 74,90 125,90 167,90 168,80 224,50 366,56 RF Telecom Turbo Mix Avaré, Fernandópolis, Itatiba and Votuporanga - SP Cable sep/ % 0% RF Telecom RF Eletronics General Instrument Scopus Pionner Tandeberg Tec Sys Zinwell Residental ,90 79,90 99,90 97,80 136,90