Brewery with artistic visual identity design

Transcrição

1 Brewery with artistic visual identity design

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3 SEGMENT OF CRAFT BEER Man Class A-B Millennials (Generation Y) years (41.5%) Know the product (Provenance) They want quality Organic food Walk Bike Similar public Green (NGOs) Sustainable (smaller producers) Wine (Visitor) Craft breweries have a few things working in his favor, perhaps the most important of which is a customer base that is financially well. Nielsen reports that 58.9 percent of craft beer drinkers have annual income of $ 75,000 or more. Remarkable symbols Having Information artisanal Bad language Quality Aesthetic recyclable European Large fonts History in Labels wood Engraving Special paper Fineart Paper and printing labels Clean Design

4 BRAINSTORM The ORI brings full-bodied taste, with quality and tradition to produce a special experience. The ORI is not a home-brewed beer is not only craft beer. The ORI is a SPECIAL BEER.

5 Xylography Engraving or etching is the technique in which wood is used as a template and allows the playback of the recorded image on paper or other suitable support. Creation for the identity of ORI in Engraving steps. São Paulo and Botucatu, 2015.

6 Logo printing Engraving on japanese tissue paper. 21x28 cm.

7 1 color logo

8 Logo on black.

9 Logo in color. Spray paint on paper.

10 Pantone Black 6C Pantone 7564c HOTSTAMP Dourado Fosco

11 VALIDATION WITH THE PUBLIC: WHAT BRINGS YOU THE IMAGE OF THE VISUAL IDENTITY? Boldness, breaking paradigms, New. Brewer, 48 A black with a bandana, resembles a black beer The ORI text reminds original I pretty cool Man, 45 This seems to me a black woman (although white rs). Pass force by own traits, but very focused, due to the closed eyes and face down, which leads to an internal connection, seriously, perhaps respect. Femininity. The penalty in the center, intuition. And what comes out of the head toward the outer also reminds me expansion of consciousness, or even expand, a move it out opposed to the rest that leads inside. Woman, 36 Street art, urban, power, underground. Man, 32

12 APPLICATION OrÍ. Spray on wood canvas. 1,60m x 1,60m

13 Each Label has its beer color. As a way to educate consumer and approach the person to the drink itself. 5,4% vol. 355ml CERVEJA DE TRIGO EXTRA CLARA COM LARANJA SABOR COENTRO E C AMOMILA 3,8% vol. 355ml CERVEJA CLARA, NÃO PASTEURIZADA 4,7% vol. CERVEJA PURO MALTE EXTRA 355ml 6,7% vol. 355ml CERVEJA FORTE ESCURA Each scholl of beer recieved a handmade calligraphy logo associated with its origin, Belgiun for Witbier, Indian for Ipa, Austria for Vienna and Irish/English for Stout.

14 For each label was made an illustration associated with its culture, the churchs for Witbier, the seas for Ipa, Austriac woman for Vienna and Pine forest woman for Stout. All illustrations where mande in indian ink, water color and spray on paper. 21 cm x 13 cm.

15 5,4% vol. 355ml CERVEJA DE TRIGO EXTRA CLARA COM LARANJA SABOR COENTRO E C AMOMILA 3,8% vol. 355ml CERVEJA CLARA, NÃO PASTEURIZADA 4,7% vol. CERVEJA PURO MALTE EXTRA 355ml 6,7% vol. 355ml CERVEJA FORTE ESCURA

16 Business Card Support for glass.

17 Serigraphy Poster for release. A2. 1/75.

18 Webdesign 1 page layout and illustration on paper.

19 MANIFEST A história nos conta que há mais de 5000 anos a cerveja se faz presente entre os homens, em rituais que buscavam a transcendência da matéria e a elevação da alma. ORÍ é cabeça, consciente e intuitiva, que alimenta o corpo e o espirito: conexão entre o imaterial e o físico. É cerveja especial, feita a mão, como uma dobradura no papel: passo a passo, sem corte cola ou emenda. A honestidade do sabor, de forma verdadeira. ORÍ é elegante, clássica e marcante; é onde respeito, tradição e prazer se encontram e se equilibram. É cerveja feita com compromisso e sem excessos, privilegiando insumos orgânicos e vitalidade: é terroir engarrafado, produção local com qualidade internacional. Cinco milênios depois, o homem e seus rituais mudaram, assim como a cerveja, mas a busca pelo essencial permanece. ORÍ busca esta essência, ORÍ é especial. Institutional Typography: Gill Sans Light. 20 pt. Spacing 50, lines 27GB.

20 Team Client: Adriano Longo Sales: Carolina Escobar Identity: Dado Motta Text: Baga Defente Brewer: Bernardo Gava São Paulo / Botucatu / Campinas / Bento Gonçalves, 2015.

21 Studio created in 2002 visual arts. Create images for campaigns, art projects and develops visual concept for brands. The Mandala is coordinated by Dado Motta with a modular structure for the project.

22 Creating artistic identities with an unique result >