Causa Comum !"#$%&$'()#"*+,"-($%.$/%0$//$/%1)#$'"/%23#(3')+/ !"#$%&'(#)$*+"*#)','-"."/(#&'0122 RELATÓRIO PUBLICADO EM PARCERIA COM:

Transcrição

1 Causa Comum!"#$%&$'()#"*+,"-($%.$/%0$//$/%1)#$'"/%23#(3')+/!"#$%&'(#)$*+"*#)','-"."/(#&'0122 RELATÓRIO PUBLICADO EM PARCERIA COM:

2 4/("%'"#)(5'+$%6$+%"/*'+($%7$'%3&/'4#&/5.&68% (*'$,7($-LMM6G$'9G3N8%% $3%-$%OPPQRSTTT%UPUTVVWG X,"-/)%*$-('+I3+:;$%6$+%$6"'"*+.)%7$'%% $6%])-*)/("'8%^_%Q7G*B+#($-L#)-*)/("'G)*G3NSZ%"%% 3*/'=)$$"#8%7'$6"//$'%."%7/+*$#$9+)8%?-$`%2$##"9"8%X##+-$+/8%4>a%Q(N)//"'LN-$`G".3SG W%"%.$%a7c-.+*"%WG%!)3#%2B+#($-%*$-('+I3+3%/3I/()-*+)#,"-("%",%7)'("/%%!"#$%&'(#)#*+",-#.#$%&'(#/#%#(#.01+!23%#/#4%56,7"8#%8#94"+!%#0"47%#!%#% (')I)#B$/%)-("'+$'"/%*$,%J+,%?)//"'8%"%J+,%("*"3%*$,"-(d'+$/%"`("-/$/%% /$I'"%($.$%$%.$*3,"-($G e%<<&=>?!"',+//;$%*$-*".+.)%7)')%/"%'"7'$.3f+'%$%,)("'+)#%."/("%'"#)(5'+$%/",%% /"'%I)+`).)/%",K%MMMGMM6G$'9G3ND*B)-9"G%F)+/%+-6$',):H"/%/$I'"%% "/("%7'$C"($8%"%/$I'"%$3('$/%7'$C"($/%'"#)*+$-).$/8%(),IE,%7$.",%/"'%% "-*$-(').)/%-"/("%/+("G *$,%*$-('+I3+:;$%63-.),"-()#%."%]+9+)%&"'-)-."/G :#4%,"7;42(#<(2#7%8"#!%#(*32+"5#!%#!253655'(#4%",2="!"5#0%,(#% *$$'."-).)/%7$'%^+/"#)%F$'")38%*$,%7'$.3:;$%."%h)-+#)%_3/(),"-("8%% MMMG*+-"*#3I"/$*+$),I+"-()#G$'9GI'

3 CONTEÚDO PREFÁCIO GRUPO DE TRABALHO AGRADECIMENTOS SUMÁRIO E GUIA 1. CONTEXTO 1.1#.?(4!"9%+5#"76"25#0"4"#74"7"4#!%#!%5"*(5#9,(?"25#%57'(#<",D"+!(# 1.2# E4%55'(#0F?,23"#0"4"#"#86!"+&"#G#!%#280(47H+32"#34632",# 1.3#.(#<"=%4#I6J=(5#!%#K",(4B#%8(&L%5#5'(#8"25#280(47"+7%5#!(#M6%#<"7(5# 1.4# N%+!%+!(#D"8?F496%4%5B#K%+!%+!(#86!"+&"#!%#3(80(47"8%+7(# 1.5# E(,J723"#%#K",(4%5# 1.6# O723"#%#(49"+2="&L%5#!"#5(32%!"!%#32K2,# 1.7#.,968"5#M6%57L%5#34632"25#"#5%4%8#4%5(,K2!"5 # $68P42(B#$%&'(#A 2. METAS E VALORES 2.1#.#(49"+2="&'(#!%#K",(4%5 2.2# N",(4%5#%#3(80(47"8%+7(# 2.3# N",(4%5#%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(# 2.4#.#+"764%="#!2+H823"#!(5#5257%8"5#!%#K",(4%5# 2.5# R6%#<"7(4%5#5%4K%8#0"4"#<(47",%3%4#K",(4%5# 2.6#.5#0%55("5#5'(#2+%4%+7%8%+7%#%9(J57"5S # $68P42(B#$%&'(#/ 3. QUADROS E ENQUADRAMENTO MENTAIS 3.1# T+74(!6&'(#"#M6"!4(5#8%+7"25# 3.2# U+M6"!4"8%+7(5#8%+7"25#%#"&'(#0(,J723"# 3.3# U+M6"!4"8%+7(5#8%+7"25#%#8%7P<(4"5#3(+3%276"25# 3.4# U+M6"!4"8%+7(5#8%+7"25B#8%7P<(4"5#3(+3%276"25#%#K",(4%5# 3.5#.,96+5#%V%80,(5#!%#M6"!4(5#8%+7"25#04(<6+!(5# 3.5.1# U+M6"!4"8%+7(5#8%+7"25#!%#W2+7%4%55%#04;042(X#%#!%#W2+7%4%55%#3(868X# 3.5.2# U+M6"!4"8%+7(5#8%+7"25#!%#W0"2#5%K%4(X#%#!%#W0"25#M6%#+674%8X# 3.5.3# U+M6"!4"8%+7(5#8%+7"25#!%#W9(K%4+"+&"#!"#%,27%X#%#!%#W!%8(34"32"#0"472320"72K"X # $68P42(B#$%&'(#)

4 4. DA TEORIA À PRÁ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ÊNDICE 1: METAS DE VIDA DA ORGANIZAÇÃO A1.1# `%7"5#!%#K2!"# A1.2# N",(4%5 APÊNDICE 2: VALORES E PROBLEMAS MAIORES-DO-QUE-SI-MESMO A2.1# _4"+Ma2,2!"!%# A2.2#.7276!%5#0"4"#3(8#b24%27(5#c68"+(5# A2.3#.7276!%5#0"4"#3(8#0%55("5#M6%#5'(#d!2<%4%+7%5e# A2.4#.7276!%5#0"4"#3(8#0(?4%="#9,(?",# A2.5#.7276!%5#0"4"#3(8#(#8%2(Q"8?2%+7%# A2.6# U+K(,K28%+7(#>JK23(#0"4"#"#74"+5<(48"&'(#5(32", APÊNDICE 3: FERRAMENTAS PARA ANALISAR ENQUADRAMENTOS A3.1# #.+P,25%#!"#4%50(57"#0"472320"72K"# A3.2# #.+P,25%#!%#7%V7( A3.2.1##.+P,25%#%8#%53","#"80,"# A3.2.2##.+P,25%#!%#7%V7(#4%57427( A3.3# # NOTAS FINAIS >(+52!%4"&L%5#5(?4%#(674(5#"50%37(5#!"#%V0%421+32"#!%#K2!" MEMBROS DO GRUPO DE TRABALHO

5 PREFÁCIO cp#68"#24(+2"#+(#3%4+%#!%#8627"5#!"5#3"80"+d"5#5(?4%#!%5"*(5#9,(?"25#f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g23"#3"!"#K%=#8"25#%K2!%+7%#M6%#"#4% "#h#"&'(#!2"+7%#!%55%5#!%5"*(5#5;#5%4P#K%+32!"#"74"KG5#!%#68#74"?",D(#3(8#(5#K",(4%5#36,764"25#M6%#5657%+7"8# 7",#4% "-#_"8?G8#0"4%3%#3,"4(#M6%B#"(#7%+7"4#%+3"4"4#%55%5#!%5"*(5B#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#04%325"8#04(8(K%4#3%47(5#K",(4%5B#IP#"3%27(5#DP#8627(#7%80(#i8"5#0(63(# 2+3(40(4"!(5jB#"(#8%58(#7%80(#%8#M6%#!%K%8#?653"4#"8%+2="4#"#0428"=2"#!%#8627(5#(674(5# K",(4%5#M6%#5'(#04%0(+!%4"+7%5#f#"(#8%+(5#+"#5(32%!"!%#(32!%+7",#2+!65742",2="!"- :5#K",(4%5#M6%#04%325"8#5%4#<(47",%32!(5#f#K",(4%5#M6%#5'(#3(868%+7%#!2<6+!2!(5#%#M6%# 0(!%8#5%4#74"=2!(5#0"4"#(#0428%24(#0,"+(#f#2+3,6%8Y#%80"72"#3(8#"M6%,%5#M6%#%57'(#5(<4%+!(# (5#%<%27(5#!"5#3425%5#D68"+27P42"5#%#"8?2%+7"25B#04%(360"&'(#3(8#"5#9%4"&L%5#<6764"5B#%#(# 4%3(+D%328%+7(#!%#M6%#"#04(50%42!"!%#D68"+"#4%52!%#+"5#4%,"&L%5#f#7"+7(#%+74%#0%55("5# M6"+7(#3(8#"#+"764%="-#$%8#!FK2!"#7"25#K",(4%5#718#52!(#%+<4"M6%32!(5#f#%#8627"5#K%=%5# 718#52!(#"7G#8%58(#8(72K(#!%#02"!"#f#+"#36,764"#8(!%4+"-#U,%5#+'(#5'(B#0(4#%V%80,(B# K",(4%5#M6%#5'(#36,72K"!(5#"(#5%#74"7"4#0%55("5#3(8(#5%#<(55%8B#5(?4%76!(B#3(+5682!(4%5-# `"5#5'(#K",(4%5#M6%#718#68"#D257;42"#+(?4%#%#"+729"#+(#0%+5"8%+7(#(32!%+7",B#%#M6%#"2+!"# 3(+57276%8#<6+!"8%+7",8%+7%#94"+!%#0"47%#!(#!%?"7%#0F?,23(-#U,%5#%57'(#"J#0"4"#5%4%8# "72K"!(5#%#<(47",%32!(5-#k;5#"34%!27"8(5#M6%#7(!(5#f#32!"!'(5#2+!2K2!6",8%+7%B#(49"+2="&L%5#!"#5(32%!"!%#32K2,B#9(K%4+(#%#+%9;32(5#f#0(!%8#7%4#68#0"0%,#"72K(#+(#5%6#<(47",%328%+7(-# l%",8%+7%b#5'(#k",(4%5#m6%#718#m6%#5%4#04(8(k2!(5#5%#m625%48(5#!%53(?424#(#j80%7(#3(,%72k(# 0"4"#74"7"4#!(5#!%5"*(5#9,(?"25#04(<6+!(5#!"#"76",2!"!%- :49"+2="&L%5#!"#5(32%!"!%#32K2,#+'(#!%K%8#5%#%5M62K"4#!%#"556824#"#8255'(#!%#<(47",%3%4#%55%5# K",(4%5B#(6#!%#3(8%&"4#"#74"?",D"4#0"4"#9"4"+724#M6%#56"5#3(86+23"&L%5#%#3"80"+D"5#3(+742?6"8# 0"4"#%57%#%5<(4&(-#`"5#%57%#04(3%55(#!%K%#5%4#74"+50"4%+7%B#2+3,652K(#%#4%m%V2K(-#`627(#9460(5B# 8(K2!(5#0(4#2+7%4%55%#04;042(B#3(804%%+!%8#DP#7%80(5#(5#8%3"+258(5#0%,(5#M6"25#(5#K",(4%5# 5'(#04(8(K2!(5#36,764",8%+7%B#%#8627(5#718#74"?",D"!(#f#3(+532%+7%#(6#2+3(+532%+7%8%+7%#f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

6 b%?"7%5#5(?4%#"5#3(+5%ma1+32"5#!(5#k",(4%5#36,764"25b#%#(5#8%3"+258(5#"74"kg5#!(5#m6"25#%,%5# %K(,6%8B#!%K%8#5%#7(4+"4#7'(#K29(4(5(5#M6"+7(#(5#!%?"7%5#0F?,23(5#5(?4%#!"!(5#%#3427G42(5#672,2="!(5# 0"4"#0(,J723"5#0F?,23"5B#04P723"5#3(8%432"25#(6#3"80"+D"5#!"#5(32%!"!%#32K2,-#UV257%#68#0"0%,# 34632",#%#%V327"+7%#0"4"#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#%8#"55%964"4#M6%#255(#5%#7(4+%#4%",-.#4%m%V'(#5(?4%#%57%5#"556+7(5#%#(0(476+2!"!%5#+(5#,%K(6#"#3(+K(3"4#68#0%M6%+(#9460(#!%# 74"?",D(#0"4"#560%4K252(+"4#"#04(!6&'(#!%57%#4%,"7;42(- U57%#G#68#74"?",D(#%8#04(94%55(#%8#!(25#"50%37(5- E428%24(B#"#?"5%#%V7%+5"#!%#0%5M625"#5(?4%#"#M6",#%57%#4%,"7;42(#5%#3( B#%#"5#3(+3,65L%5# M6%#724"8(5#!%,%B#!%K%8#3(+72+6"4#"#5%#!%5%+K(,K%4-#b%#<"7(B#(#4%,"7;42(#%+<"72="#P4%"5#+"5# M6"25#68"#+(K"#5J+7%5%#2+7%4!25320,2+"4#G#+%3%55P42"#%#(+!%#+(K"5#%7"0"5#!%#74"?",D(#718#M6%# 5%4#4%",2="!"5-#`"5#+'(#"34%!27"8(5#M6%#%55"5#,2827"&L%5#!%K%8#+(5#!2574"24#!"#0%450%372K"# 3(+K2+3%+7%#M6%#(#4%,"7;42(#"0(+7"- $%96+!(B#G#3,"4(#0"4"#+;5#M6%#+%+D68"#(49"+2="&'(#f#+%+D68"#!"5#32+3(#f#0(!%#W*3"4#+"#56"X# "(#04(8(K%4#K",(4%5#M6%#4%3%?%8#7'(#0(63(#!%57"M6%#+"#,2+96"9%8#%#+"#36,764"#!2<6+!2!"#!"# 5(32%!"!%#!%#3(+568(#8(!%4+"-#k%8#0(!%42"8#7%4#%50%4"+&"5#!%#%<%72K"8%+7%#"?424#68#!%?"7%# 0F?,23(#5(?4%#"#280(47H+32"#!%55%5#K",(4%5-#U+9"I"8%+7(#529+2*3"72K(#+(#W%+M6"!4"8%+7(# 8%+7",X#!%#K",(4%5#M6%#3(8%&"8(5#"#!%8"43"4#K"2#!%8"+!"4#(#3(804(8255(#!%#68#,%M6%#94"+!%#!%#(49"+2="&L%5-#E(47"+7(#%57%#4%,"7;42(#G#7"8?G8#68#3(+K27%#f#0"4"#32!"!'(5#2+!2K2!6",8%+7%B# 2+F8%4"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,B#!%0"47"8%+7(5#!%#9(K%4+(B#"91+32"5#0F?,23"5B#%# +%9;32(5#3(8#K25'(#f#0"4"#M6%#"I6!%8#"#4%*+"4#%#%+7'(#"47236,"4#(5#K",(4%5#M6%#%57"?%,%3%8(5- U57"8(5#3(804(8%72!(5#"#"04(<6+!"4#%#"#%57%+!%4#%57"#2+232"72K"-#E(4#<"K(4#+'(#!%2V%#!%# 3(+7"7"4#",968#!%#+;5#5%#K(31#M625%4#3(+742?24#3(8#%57%#%5<(4&(-.!%%,"#o"4,%p b24%7(4"#!%#>(86+23"&'( g42%+!5#(<#7d%#u"47d k%2,#$2+!%+ b24%7(4#!%#e(,j723"5#%#>"80"+d"5 >ElU b"k2!#k(48"+ *%#+$,#'-+'."/0"&1"2 oogqqr _28#C"57%4 b24%7(4#uv%3672k( >:Tk!"#$%&'(%#) *%#+$,#'-+'."/0"&1"2'34 :V<"8QnC 6

7 GRUPO DE TRABALHO U57%#4%,"7;42(#<(2#04%0"4"!(#%8#68#04(3%55(#3(+K(3"!(#0(4#b"K2!#k"55?"68B#!2429%+7%# %V%3672K(#!(#oogQqrB#74"?",D"+!(#3(8#.+!p#.7s2+5B#!24%7(4#%V%3672K(#!"#g42%+!5# (<#7D%#U"47Dt#_28#C"57%4B#!24%7(4#%V%3672K(#!"#>,28"7%#:674%"3D#T+<(48"72(+#k%7u(4s# i>:tkjt#$d"6+#$02%45b#!2429%+7%#%v%3672k(#!"#>"80"29+#7(#e4(7%37#l64",#u+9,"+!# i>elujt#%#c"4?"4"#$7(3d2+9b#!2429%+7%#%v%3672k"#!"#:v<"8qnc-#u57%#9460(#!%#!2429%+7%5#%v%3672k(5#3(+k(3(6#68#9460(#!%#74"?",d(#m6%#560%4k252(+(6#"#04(!6&'(#!%57%#4%,"7;42(-#u57%#9460(#!%#74"?",d(#3((4!%+"!(#0(4#b"k2!#k(48"+b#!24%7(4#!%# 3"80"+D"5#+(#oogQqrB#<(2#<(48"!(#0(4Y#_28#C"57%4t#`"472+#r24sB#3((4!%+"!(4#!%#3"80"+D"5#!"#:V<"8QnCt#k%2,#$2+!%+B#!24%7(4#!%#0(,J723"5#%#3"80"+D"5#!"# >ElUt#%#.!%%,"#o"4,%pB#!24%7(4"#!%#3(86+23"&'(#!"#g42%+!5#(<#7D%#U"47D-#E"4"#8"25# 2+<(48"&'(B#K%I"#(#527%#!(#>(88(+#>"65%#o(4s2+9#n4(60B#uuu-33Qu9-(49- AGRADECIMENTOS U57%#4%,"7;42(#5%#%5?(&"#+"#3(+m61+32"#!%#68#+F8%4(#94"+!%#!25320,2+"5#"3"!1823"5B# 2+3,62+!(#"#321+32"#0(,J723"B#"#0523(,(92"#5(32",#%#"#,2+9aJ5723"-#U,%#+'(#5%#%+3"2V"# <"32,8%+7%B#0(47"+7(B#!%+74(#!%#68"#P4%"#0"47236,"4#!%#%50%32",2!"!%#"3"!1823"-# q8#9460(#!%#8%8?4(5#!"#"3"!%82"#%#!%#04(*552(+"25#(426+!(5#!%#!2<%4%+7%5#!25320,2+"5#%#p4%"5#(42%+7"4"8#(#!%5%+k(,k28%+7(#!%#!%7%482+"!"5#5%&l%5b#(6#7%3%4"8# 3(8%+7P42(5#5(?4%#(5#0428%24(5#4"536+D(5-#$(8(5#94"7(5#0%,"#"I6!"#!%Y#.,%V#o2,s5B#.,25(+#o((!D%"!B#.,,25(+#v"3s5(+B#.+!4%u#b"4+7(+B#C(?#>"+7B#C429277%#k%4,23DB# >D425#o,%=2%+B#>D4257(0D%4#c"47B#>2"4"+#`6+!pB#b6+3"+#n4%%+B#n%(49%#w"s(<<B#n6p# v(u%77b#v%<<4%p#o%%s5b#v(+"7d(+#e(44277b#v(+"7d(+#$827db#v6,%5#e%3sb#w%%#.d%4+b#w25"# E(u%4B#`"4s#_%u!u4Qv(+%5B#`23D"%,#C"47,%7B#`23D"%,#k"4?%4D"65B#k"7"5D"#o",7%4B# k%",#w"u5(+b#k23(,"#g4"+sb#e%7%4#w208"+b#ed2,#c,((8%4b#l23d"4!#c"us2+5b#l(9%4# w%k%77b#$7"<<"+#r68,2+b#$7%0d%+#g27=0"423sb#o2,,#v"++2+95#%#o2,,#_63s%4-7

8 SUMÁ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h5# 0"47%5#4%,%K"+7%5#+(#4%,"7;42(# ",- Estamos confrontando desafios profundos U57%#4%,"7;42(#7%8#"#2+7%+&'(#!%#3"7",25"4#(#!%?"7%#%8#7(4+(#!"5#"?(4!"9%+5#"76"25#0"4"#3(8?"7%4# 68#"80,(#%50%374(#!%#!%5"*(5#f#2+3,62+!(#0(?4%="#9,(?",B#86!"+&"#3,28P723"#%#0%4!"#!%#?2(!2K%452!"!%-#E(4#8"25#M6%#D"I"#563%55(#!"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#%8#3(8%&"4#"# 7%+7"4#,2!"4#3(8#%57%5#!%5"*(5B#%,%5#<4%Ma%+7%8%+7%#0"4%3%8#2+5(,FK%25B#(6#2+!(#!%#8",#"#02(4-#.(#,(+9(#!%57%#4%,"7;42(#%57%5#!%5"*(5#5'(B#I6+7(5B#327"!(5#3(8(#04(?,%8"5#W8"2(4%5!-,!M6%! 2%!8%58(X#!"#$%&'()(*)'T55(#G#<%27(#0"4"#M6%#5%#0(55"#! !,(5#!%#(674(#720(#!%#04(?,%8"Y# "M6%,%#M6%#G#3,"4"8%+7%#!(#2+7%4%55%#28%!2"7(#!(#2+!2KJ!6(#2+K%5724#%+%492"#%#4%3645(5#0"4"#"I6!"4# "#3(8?"7%4#i0(4#%V%80,(B#68#04(I%7(#!%#!%5%+K(,K28%+7(#2+3(+K%+2%+7%#%8#5%6#?"244(j-#E"4"# ",96G8#%+K(,K2!(#%8#%+9"I"8%+7(#3JK23(#+(#l%2+(#q+2!(B#04(?,%8"5#8"2(4%5!-,!M6%!2%!/+2/,' 0(!%8#2+3,624#"M6%,%5#M6%#5%#"04%5%+7"8#"#0%55("5#%8#(674(5#,69"4%5#f#0(4#%V%80,(B#K2(,"&L%5#!%#!24%27(5#D68"+(5#%8#68#0"J5#!257"+7%-#U,%5#0(!%8#7"8?G8#2+3,624#04(?,%8"5#M6%#K'(#"<%7"4# 0%55("5#+(#l%2+(#q+2!(B#8"5#(+!%#(#W4%7(4+(X#0"4"#(#%5<(4&(#0%55(",#!(#2+!2KJ!6(#0"4"#"I6!"4#"# 4%5(,K%4#%57%#04(?,%8"#!2*32,8%+7%#I6572*3"4P#5%6#65(#!%#4%3645(5#0"4"#"I6!"4#"#3(8?"71Q,(5- w2!%4"+&"#8"25#(65"!"b#7"+7(#!%#,j!%4%5#0(,j723(5#m6"+7(#!(#86+!(#!(5#+%9;32(5b#g#+%3%55p42"#0"4"# M6%#4%50(57"5#04(0(432(+"25#"#%55%5#!%5"*(5#0(55"8#%8%4924B#8"5#68#%+9"I"8%+7(#0F?,23(#"72K(# 0"4"#3(8#%55%5#04(?,%8"5#G#!%#34632",#280(47H+32"-#T55(#G#%8#0"47%#!%K2!(#"(#280"37(#8"7%42",#!24%7(#!(#3(80(47"8%+7(#!(#2+!2KJ!6(#i0(4#%V%80,(B#56"#0%9"!"#%3(,;923"jB#%8#0"47%#0(4#3(+7"#!"# <",7"#!%#!%8"+!"#!(#3(+5682!(4#0(4#86!"+&"5#"8?232(5"5#+"5#04P723"5#!(5#+%9;32(5B#%#%8#0"47%# 0%,"#<",7"#!%#%50"&(#0(,J723(#%#!%#04%55'(#0"4"#M6%#(5#9(K%4+(5#04(0232%8#86!"+&"5- Nosso modelo dominante de tomada-de-decisão humana precisa de renovação UV257%#%K2!1+32"#!%#5(?4"#%8#68"#5G42%#!%#%576!(5#%8#321+32"#3(9+272K"#!%#M6%#(#W8(!%,(#!(# T, (X#!(82+"+7%B#!%#7(8"!"#!%#!%325'(#D68"+"B#G#%V74%8"8%+7%#2+3(80,%7(-#b%#"3(4!(# 3(8#%57%#8(!%,(#+;5#+(5#28"92+"8(5B#M6"+!(#!2"+7%#!%#68"#!%325'(B#3"0"=%5#!%#"K",2"4# 8

9 9!%5"0"2V(+"!"8%+7%#(5#<"7(5B#04%K%+!(#4%56,7"!(5#04(KPK%25#%8#!2<%4%+7%5#4%50(57"5B#%#%+7'(# 5%,%32(+"+!(#%#?653"+!(#(#8%,D(4#8(!(#!%#"924-#>(8(#4%56,7"!(B#8627"5#"?(4!"9%+5#0"4"# 3"80"+D"5#!%#04(?,%8"5#W8"2(4%5Q!(QM6%Q52Q8%58(X#"2+!"#5%#,29"8#h#3(+K23&'(#!%#M6%#WG#5;#"5# 0%55("5#*3"4%8#5"?%+!(X#5(?4%#"#+"764%="#K%4!"!%24"#(6#5(?4%#"#%53","#7(7",#!(5#04(?,%8"5#M6%# 3(+<4(+7"8(5B#0"4"#M6%#%,"5#%+7'(#!%8"+!%8#<%44%+D"8%+7%#8"25#"&'(#04(0(432(+",#%8#4%50(57"- `"5#%57"#3(804%%+5'(#!%#3(8(#"5#0%55("5#7(8"8#!%325L%5#G#8627(#2+3(80,%7"-#!"#$%&' ()*%)'&+#,-./#)',&'01&'2$'()%2$'$3'%-4'5)5&6'5)*/#)6'.)'(2*4)782',2$'916:)4&.%2$',)$' 5&$$2)$;'<'&42782'=':&*)64&.%&'4)#$'#452*%).%&!+#,'"#$%&'()-*)'O#3"!"#K%=#8"25# "0"4%+7%#M6%#+(55"5#!%325L%5#3(,%72K"5#5%#?"5%2"8#529+2*3"72K"8%+7%#%8#68#3(+I6+7(#!%#<"7(4%5#M6%#0"24"B#+"#8"2(4#0"47%#!"5#K%=%5B#"328"#!"#0%43%0&'(#3(+532%+7%B#%#M6%# G#2+m6%+32"!(#4%,%K"+7%8%+7%#0%,"#%8(&'(#f#%8#0"47236,"4#0(4#K",(4%5#!"#36,764"#!(82+"+7%B#M6%#5'(#,29"!(5#h#%8(&'(-.0"4%+7%8%+7%#(5#2+!2KJ!6(5#5'(#<4%Ma%+7%8%+7%#04%!250(57(5#"#4%I%27"4#2+<(48"&L%5#M6"+!(# 0%43%?%8#M6%#%,"5#!%5"*"42"8#56"5#2!%+72!"!%5#%#K",(4%5-#.?(4!"9%+5#!%#3"80"+D"5#M6%# 5%#?"5%2"8#+"#"04%5%+7"&'(#!%#2+<(48"&L%5#0(!%8#"7G#<6+32(+"4#0"4"#0%55("5#36I(5#K",(4%5# 0%55("25#5'(#3(+*48"!(5#"(#5%#"3%27"4#%#"924#5(?4%#7"25#2+<(48"&L%5-#`"5B#0"4"#(674(5B#"5# 8%58"5#2+<(48"&L%5#i0(4#%V%80,(B#5(?4%#(#7"8"+D(#!(#!%5"*(#M6%#"#86!"+&"#3,28P723"# "04%5%+7"j#0(!%8#5280,%58%+7%#5%4K24#0"4"#<(47",%3%4#"#4% "#"#"3%27"4#+(K"5#0(,J723"5#!%# 9(K%4+(#(6#"#"!(7"4#+(K(5#3(80(47"8%+7(5#+"#%5<%4"#042K"!"-#T57(#"0(+7"#0"4"#"#+%3%552!"!%#!%#5%#2+3(40(4"4#68"#3(804%%+5'(#!(5#K",(4%5#!"5#0%55("5#+"5#3"80"+D"5#!"#5(32%!"!%#32K2,- )'(2*%)6&/&*')#.,)'4)#$'%)#$'+)62*&$'/16%1*)64&.%&;.5#!%325L%5#!"5#0%55("5#5'(#!24292!"5# 529+2*3"72K"8%+7%#0%,(5#K",(4%5#M6%#%,"5#718#f#<4%Ma%+7%8%+7%#2+3(+532%+7%8%+7%B#%#h5# K%=%5#"7G#8%58(#%V3,62+!(#68"#"K",2"&'(#4"32(+",#!(5#<"7(5-#U8#0"47236,"4B')6:1.$'+)62*&$' 2+%K27"K%,8%+7%B#0"4"#<(47",%3%4#!%7%482+"!(5#K",(4%5B#%#M6%#(5#K",(4%5#!%#68"#0%55("#718# 68#%<%27(#04(<6+!(#%#<4%M6%+7%8%+7%#2+3(+532%+7%#+"5#%53(,D"5#!%#3(80(47"8%+7(#M6%#%,"# <"=#f#74"=#m6%57l%5#g723"5#04(<6+!"5#!+#,'"#$%&'()4*-.#4%50(57"#04p723"#0"4"#%57%#!%5"*(#g723(#+'(#0(!%#5%4#,67"4#0(4#3(86+23"&l%5#!%#k",(4%5# +%674(5#i(#M6%#5%42"#280(55JK%,j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f#2+3,62+!(# "M6%,%5#!%#9460(5#3(8#2+7%4%55%5#(?I%72K(5#%#%50%3J*3(5- Valores e comportamentos são intimamente conectados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t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i"72K"+!(#K",(4%5#3(80"7JK%25#%# !(#K",(4%5#(0(57(5j- $280,2*3"!(B#(#74"?",D(#"04%5%+7"!(#"M62#5(?4%#K",(4%5#"0(+7"#0"4"#68"#!2572+&'(#%+74%#!6"5# 3,"55%5#"80,"5#!%#K",(4Y#K",(4%5#2+74J+5%3(5#(6#"67(Q74"+53%+!%+7%5B#%#K",(4%5#%V74J+5%3(5# (6#!%#"67(Q4%<(4&(#i$%&'(#/-A#%#.01+!23%#Aj-#J)62*&$'#.%*?.$&/2$'#./61&4'2'+)62*',&52$#%),2'&4'14'$&.$2',&'/241.#,),&B'.2'&.+26+#4&.%2'/24')4#:2$'&'()4?6#)B'&'.2' )1%2E,&$&.+26+#4&.%2;'J)62*&$'&"%*?.$&/2$B'52*'21%*2'6),2B'$82'+)62*&$'01&'$82'*&6)%#+2$' K'5&*/&5782',2$'21%*2$'H'&6&$'$&'*&6)/#2.)4'K'#.+&9)',&'&$%*)%2'$2/#)6'L4)#$')6%2MB' ),4#*)782',)'*#01&N)'4)%&*#)6B'21'52,&*;!$%)$',1)$'/6)$$&$',&'+)62*&$'):&4'&4'252$#782-#E(4#%V%80,(B#"#7",#+JK%,#M6%#5%#68"# 0%55("#3(+52!%4"#(#K",(4#2+74J+5%3(#!%#d5%+728%+7(#3(86+27P42(e#iM6%#2+3,62#(#!%5%I(#!%# 8%,D(4"4#(#86+!(#"74"KG5#!(#%+K(,K28%+7(#3JK23(j#280(47"+7%B#%,"#7%4P#8%+(5#7%+!1+32"#"#!"4# 280(47H+32"#"(#K",(4#%V74J+5%3(#!%#d563%55(#*+"+3%24(e#iM6%#%+9,(?"#(#!%5%I(#!(#2+!2KJ!6(# 0(4#!2+D%24(B#0(55%5B#%#56"#2+K%I"#!"M6%,%5#M6%#718#%55"5#3(25"5j-#b%#<"7(B#%57%5#!(25#K",(4%5# 5'(#M6"5%#M6%#0%4<%27"8%+7%#(0(57(5-#`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f#8%58(#M6"+!(#5%#7%8#563%55(#f#(#3(80(47"8%+7(# 56?5%Ma%+7%#7%+!%#"(#4%,"05(#!%#K(,7"#"(#M6%#G#8"25#3(+5257%+7%#3(8#K",(4%5#%V74J+5%3(5# WM6%#+'(#"I6!"8X-#.,G8#!255(B#7"25#%574"7G92"5#718#"#04(?"?2,2!"!%#!%#342"4#!"+(5#3(,"7%4"25B# 0(4M6%#%,"5#5%4K24'(#7"8?G8#0"4"#4%<(4&"4#"#0%43%0&'(#!"#280(47H+32"#!(5#K",(4%5#%V74J+5%3(5B#! !(#"#280(47H+32"#!%#K",(4%5#2+74J+5%3(5#%#82+"+!(#"#?"5%#0"4"#68"#04%(360"&'(# "#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(-#U+7'(B#0"4"#4%50(+!%4#h#3(804%%+5'(#!"#+"764%="#2+7%94"!"#!(5#5257%8"5#!%#K",(4%5#G#+%3%55P42(#M6%#"5#3(86+23"&L%5#%#3"80"+D"5# 3(+52!%4%8#"8?(5#(5#%<%27(5#!(5#K",(4%5#M6%#56"#3(86+23"&'(#(6#3"80"+D"#7%4'(#(#%<%27(#!%# "72K"4#i%#0(47"+7(B#3(8(#5%4P#!253672!(B#7"8?G8#7%+!%8#"#<(47",%3%4j##'(5#%<%27(5#!(82+;#!%# 56"5#3"80"+D"5#5(?4%#(674(5#K",(4%5#i",96+5#!(5#M6"25#0(!%8#W"I6!"4X#%#(674(5#W+'(#"I6!"4Xjq8"#5G42%#!%#<"7(4%5#i7"25#3(8(#"#%!63"&'(#M6%#"#0%55("#7%K%B#"#%V0(52&'(#M6%#7%K%#"#+(48"5#5(32"25# "74"KG5#!"#8J!2"B#(6#(5#K",(4%5#"!(7"!(5#0(4#56"5#*964"5Q8(!%,(j#!%7%482+"#M6"25B#!%+74%#(#%50%374(# 3(80,%7(#!%#K",(4%5B#5'(#0"47236,"48%+7%#280(47"+7%5#0"4"#68#2+!2KJ!6(#i5%+!(#M6%#%,%5#0(!%8#86!"4#!%#"3(4!(#3(8#"5# H+32"5j-#.(#!%7%482+"4#"#04%(360"&'(#!%#68"#0%55("#5(?4%#04(?,%8"5# 8"2(4%5Q!(QM6%Q52Q8%58(B#0"4%3%#M6%#(#M6%#280(47"#+'(#G#5%#68#2+!2KJ!6(#"!(7"#K",(4%5#%V74J+5%3(5# <#,'0#B#i255(#G#04(K"K%,8%+7%#2+%K27PK%,jB#8"5#528#"#280(47H+32"#4%,"72K"#M6%#%,%#(6#%,"#"742?62#"#K",(4%5# %V74J+5%3(5#%#+'(#"#K",(4%5#2+74J+5%3(5-#U+7'(#+'(#5%#!%K%#3(+3,624#M6%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q 8%58(#5;#5%4'(#4%5(,K2!(5#5%#K",(4%5#%V74J+5%3(5#<(4%8#%V0649"!(5-#`"5#G#34632",B#!(#0(+7(#!%#K257"#!"#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#0%496+7"4Q5%#3(8(#K",(4%5#2+74J+5%3(5# 0(!%8#5%4#%+3(4"I"!(5#%#3(8(#K",(4%5#%V74J+5%3(5#0(!%8#5%4#!%5%+3(4"I"!(5- Valores podem ser fortalecidos culturalmente N",(4%5#0(!%8#7"+7(#5%4#"72K"!(5#i0(4#%V%80,(B#%+3(4"I"+!(#0%55("5#"#0%+5"4#5(?4%#"#280(47H+32"#!%#3%47"5#3(25"5jB#%#0(!%8#5%4#0(57%42(48%+7%#<(47",%32!(5B#!%#8(!(#M6%#5%#7(4+"8#8"25#<P3%25#!%#5%4%8#"72K"!(5-#.0"4%+7%8%+7%B#68"#!"5#<(48"5#0%,"5#M6"25#K",(4%5#5'(#<(47",%32!(5#G#0(4#56"# 4%0%72!"#"72K"&'(#!+#,'"#$%&'M)T*-#T55(#0(!%#(3(44%4B#0(4#%V%80,(B#0%,"#%V0(52&'(#!"5#0%55("5#"# %55%5#K",(4%5#"74"KG5#!%#3(,%9"5#2+m6%+7%5B#+"#8J!2"B#+"#%!63"&'(B#(6#"74"KG5#!%#56"#%V0%421+32"#!%# 0(,J723"5#0F?,23"5-11

12 Q78&,#0'<&?#;' :&/3./67;#/3#' 96#'0#'3&,/7;';7.0' >7:.8;#/3#'73.+=+#.0 E(4#K%=%5#"4968%+7"Q5%#M6%#K",(4%5#!%#2+7%4%55%#04;042(#5'(#2+%K27"K%,8%+7%#!(82+"+7%5# i7",k%=#0(4#5%4%8#?2(,(923"8%+7%#2+"7(5b#0(4#%v%80,(j-#uv257%#<"47"#%k2!1+32"#!%#m6%# %57%#+'(#G#(#3"5(#!+#,'"#$%&'M)4*-#`"5#8%58(#5%#<(55%B#255(#5%4K242"#0"4"#4%55",7"4#"# 280(47H+32"#%8#5%#9"4"+724B#+"#8%!2!"#!(#0(55JK%,B#M6"25#!23"5#36,764"25#3(+742?6%8#0"4"# "72K"4#%#<(47",%3%4#K",(4%5#2+74J+5%3(5- Uma compreensão sobre valores deve ser incorporada nas campanhas da sociedade civil >(8(#<(2#!253672!(B#0(4#68#,"!(B#5280,%58%+7%#74" #2+<(48"&'(#5(?4%#04(?,%8"5# 8"2(4%5Q!(QM6%Q52Q8%58(#04(K"K%,8%+7%#!%2V"#8627"5#0%55("5#2+!2<%4%+7%5#f#(6#7",K%=# "2+!"#8"25#4%5257%+7%5#"#74"+5<(48"&L%5-#E(4#(674(#,"!(B#"0%,(5#"#K",(4%5#M6%#%57'(#%8# (0(52&'(#h#%8%491+32"#!%#04%(360"&L%5#"80,"8%+7%#!2<6+!2!"5#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#718#"#0(552?2,2!"!%#!%#3(+742?624#0"4"#<(47",%3%4#"2+!"#8"25#%57%5#K",(4%5# 36,764",8%+7%-#R6%#4%50(57"#",7%4+"72K"#0(!%#5%4#!%5%+K(,K2!"S U57%#4%,"7;42(#3(+574;2#(#3(+3%27(#!%#M6%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#5;#5%4'(# 5257%8"723"8%+7%#74"7"!(5#0%,"#3(+I6+&'(#!%Y x# q8"#3(804%%+5'(#!(5#%<%27(5#!(5#k",(4%5#36,764"25#5(?4%#"5#8(72k"&l%5#!"5#0%55("5# 0"4"#86!"4#5%6#04;042(#3(80(47"8%+7(#(6#0"4"#!%8"+!"4#86!"+&"5#!(5#,J!%4%5# 0(,J723(5#%#%804%5"42"25-' x# q8"#3(804%%+5'(#!(#,%m6%#!%#<"7(4%5#m6%#"72k"8#%#<(47",%3%8#3%47(5#k",(4%5#%#+'(#(674(5-' x# b%?"7%#0f?,23(#?%8#!255%82+"!(#5(?4%#"5#8"+%24"5#3(8(#(#9(k%4+(b#"5#%804%5"5#%# (49"+2="&L%5#!"#5(32%!"!%#32K2,#74"?",D"8#0"4"#<(47",%3%4#!%7%482+"!(5#K",(4%5#"74"KG5#!%#3(86+23"&L%5B#3"80"+D"5#%#0(,J723"5- Enquadramentos mentais oferecem um veículo para promover valores 567?,&0';#/37.0' 3D;'.;<&,3O/:.7H :27+#'<7,7'0#'<#/07,' 0&I,#':&;&'#8#0'0%&' 73.+7?&0'#'>&,378#:.?&0' :6836,78;#/3# U57%#4%,"7;42(#74"=#0(47"+7(#!6"5#3(44%+7%5#!%#0%5M625"#68"#"(#,"!(#!"#(674"Y#2j#%576!(5# %8#0523(,(92"#5(32",#%#5(32(,(92"#M6%#%V"82+"8#"#280(47H+32"#!%#K",(4%5#%50%3J*3(5# 0"4"#8(72K"4#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#i(6#5%I"B#(# 74"?",D(#!253672!(#+"#5%&'(#"+7%42(4jt#%#22j#0%5M625"#5(?4%#"#280(47H+32"#!%#P01),*2$' P01&')91,)4Q'!+#,'"#$%&'-*- 6'$69%424#68"#74"!6&'(#"04(042"!"#0"4"#"#0","K4"#>,7;#'<(2#"#8"2(4#!2*36,!"!%#+(#74"?",D(#!%#74"!6=24#%57%#4%,"7;42(-#:#K%4?(#>,7;./1' K2+D"#"68%+7"4#"2+!"#8"25#(#!%5"*(-#WR6"!4(X#+'(#7%8#(#",3"+3%#!%#529+2*3"!(#+%3%55P42(-#WR6"!4(#8%+7",X#%#W%+M6"!4"8%+7(#8%+7",X# 0"4%3%8#5%4#"5#8%,D(4%5#0(552?2,2!"!%5-#:674"#0","K4"#M6%#K",%#8%+32(+"4#G#D%,0<6,B#(6#WF72,XB#74"!6=2!"#"M62#3(8(#WM6%#"I6!"X-#ik-_-j 12

13 13 R6"!4(5#8%+7"25#5'(#!%#280(47H+32"Q3D"K%#M6"+!(#5%#0%+5"#5(?4%#K",(4%5#%#3(8(#%,%5# 5'(#"72K"!(5#%#<(47",%32!(5#36,764",8%+7%#!"#$%&'()-'./3,&?6C'967?,&0';#/37.0*)'dR6"!4(5# 8%+7"25eB#%534%K%#(#32%+7257"#3(9+272K(#n%(49%#w"s(<<B#d5'(#"5#% "5#8%+7"25#M6%# 0%4827%8#"(5#5%4%5#D68"+(5#%+7%+!%4#"#4%",2!"!%#f#%#0(4#K%=%5#342"4#(#M6%#7(8"8(5#3(8(# 4%",2!"!%-#U,%5#% "8#+(55"5#2!G2"5#%#3(+3%27(5B#%,%5#8(,!"8#+(55(#4"32(3J+2(B#%#%,%5#"7G# 8%58(#280"37"8#+"#+(55"#0%43%0&'(#%#%8#3(8(#"928(5e-.,96+5#32%+7257"5#3(9+272K(5#65"8#(#7%48(#WM6"!4(5#8%+7"25#04(<6+!(5X#0"4"#5%#4%<%424#"# % "5#3(9+272K"5#8"+72!"5#+"#8%8;42"#!%#,(+9(#04"=(#M6%#3(+718#K",(4%5#%50%3J*3(5-# U,%5#7%+!%8#"#5%4#4%,"72K"8%+7%#%57PK%25#8"5#+'(#5'(#*V(5#(6#2867PK%25- :#74"?",D(#5(?4%#M6"!4(5#8%+7"25#G#<4%M6%+7%8%+7%#8",#3(804%%+!2!(Y#0(4#K%=%5#"5568%Q5%# M6%#68#M6"!4(#8%+7",#529+2*M6%#"0%+"5#W%+K2"4#"#8%+5"9%8#3%47"X#f#3(8(#5%#68"#%53(,D"# 0"47236,"4#!%#,2+96"9%8#06!%55%#+(5#8(72K"4B##/';700#B#3(8(#68#7(!(B#"#M6%4%4#"?4"&"4#68"#!%7%482+"!"#K25'(#!%#86+!(-#P<'4&.$):&4Q'='.)%1*)64&.%&'#452*%).%&'5)*)')%#+)*'01),*2$' *&)(".#$&#%&0:/0'#;$*"#$2$"%&)"#$'$0'*&7''!"#$%&'-)M*-#q8#%+M6"!4"8%+7(#8%+7",#3(+3%276",# i%53(,d%+!(q5%#d"?2,8%+7%#0","k4"5#%#<4"5%5#0"4"#<(3"4#%8#m6%57l%5#%50%3j*3"5j#+'(#7%4p#%<%27(#5%# %55"5#8%+5"9%+5#+'(#4%55("4%8#3(8#68#3(+I6+7(#!%#M6"!4(5#8%+7"25#04(<6+!(5- UV257%#0(47"+7(#68"#!2572+&'(#280(47"+7%#%+74%#04(3%55(5#M6%#,%K"8#h#73.+7$%&'!%#M6"!4(5# 8%+7"25B#%#04(3%55(5#M6%#"I6!"8#"#>&,378#:#,'M6"!4(5#8%+7"25#i255(#GB#7(4+PQ,(5#8"25#<"32,8%+7%# 967?,&0';#/37.0'/7'"#$%&'U)-*) W.72K"&'(X#5%#4%<%4%#"(#04(3%55(#!%#5%#04(K(3"4#!%7%482+"!(5#M6"!4(5#8%+7"25-#q8"#K%=#%57"?%,%32!(# 36,764",8%+7%B#68#M6"!4(#8%+7",#04(<6+!(#0(!%#5%4#8627(#<"32,8%+7%#"72K"!(#0%,(#65(#!%#"0%+"5# ",968"5#0","K4"5#i0(4#%V%80,(B#"5#<4"5%5#Wn6%44"#"(#_%44(4X#(6#W?%+%<J32(#*53",X#"72K"8#M6"!4(5# 8%+7"25#04(<6+!(5#M6%#5%#4%,"32(+"8#"#7(!"#68"#3(804%%+5'(#5(?4%#5%964"+&"#(6#5(?4%#(#0"0%,# "04(042"!(#!(#9(K%4+(B#4%50%372K"8%+7%j-#:#M6%#G#0"47236,"48%+7%#2+7%4%55"+7%#G#3(8(#M6"!4(5# 8%+7"25#04(<6+!(5#5'(#<(47",%32!(5#f#257(#GB#3(8(#68#M6"!4(#8%+7",#04(<6+!(#5%#7(4+"#8"25#<P32,#!%#5%4#"72K"!(#"74"KG5#!(#65(#!%#!23"5#5280,%5-#>4632",8%+7%B#"#"72K"&'(#!%#68#M6"!4(#8%+7",# "74"KG5#!(#65(#!%#!%7%482+"!"#,2+96"9%8#G#68"#8"+%24"#280(47"+7%#!%#"I6!"4#"#<(47",%31Q,(#f#"72K"4# 4%0%72!"8%+7%#68#M6"!4(#8%+7",#7%8#(#%<%27(#!%#7(4+PQ,(#8"25#<P32,#!%#5%4#"72K"!(-#R)$')'6#.:1):&4'.82'$&'$1$%&.%)'52*'$#'$3;'!6)'='5)*%&'&'5)*/&6)',)$'#.$%#%1#7C&$'&'526?%#/)$'/24')$'01)#$'+#+&42$' &'#.%&*):#42$;'S1),*2$'4&.%)#$'5*2(1.,2$'T&'52*%).%2'2$'+)62*&$'01&'&$%&$'#./2*52*)4U'$82' )%#+),2$'&'(2*%)6&/#,2$')%*)+=$',&'41#%2$')$5&/%2$',)'.2$$)'&"5&*#-./#)',&'+#,)#f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f#7",K%=#+'(#56404%%+!%+7%8%+7%# f#0(,j723"5#0f?,23"5#718#68#280"37(#!%#8(,!"4#k",(4%5#0f?,23(5#!(82+"+7%5b#m6%#0(4#56"#k%=# 280"37"8#+(#"0(2(#0F?,23(#0"4"#+(K"5#0(,J723"5#!"#$%&'-)M*-# 567?,&0';#/37.0' <,&>6/?&0'R#'<&,37/3&' &0'+78&,#0'96#'#8#0'./:&,<&,7;S'0%&' 73.+7?&0'#'>&,378#:.?&0' <&,';#.&'?#';6.3&0' 70<#:3&0'?7'/&007' #G<#,.D/:.7'?#'+.?7

14 Implantar uma compreensão de quadros mentais desperta questões éticas profundas :#0(!%4#!(5#M6"!4(5#8%+7"25#04(<6+!(5#!%#04(8(K%4#0"47236,"4%5#"9%+!"5#?"5%"!"5#%8# K",(4%5#G#?%8#3(+D%32!(-#O#",9(#M6%#!%50%47"#"#"7%+&'(#!%#8627(5#9460(5#!%#2+7%4%55%# 0(,J723(-#E(4#%V%80,(B#n%(49%#w"s(<<#"4968%+7"#M6%#+%(Q3(+5%4K"!(4%5#"8%423"+(5#718# "552!6"8%+7%#!2<6+!2!(#d5%65#K",(4%5#04(<6+!(5#0%,(5#3G4%?4(5#!%#!%=%+"5#!%#82,DL%5#!%# "8%423"+(5eB#"(#74"?",D"4#0"4"#<(47",%3%4#M6"!4(5#8%+7"25#04(<6+!(5#3(%4%+7%5#3(8#56"# 0(,J723"-#UV257%#",968"#%K2!1+32"#0"4"#%<%27(5#5282,"4%5#+(#3(+7%V7(#!(#l%2+(#q+2!(#!"#$%&' -)M*B#%8?(4"#+'(#+"#<(48"#!%#0(,J723"#0"472!P42"#5282,"4- q8"#3(804%%+5'(#!%#m6"!4(5#8%+7"25#04(<6+!(5#0(!%#5%4#28%+5"8%+7%#0(!%4(5"#0"4"# %574"7%9257"5#0(,J723(5#M6%#%57'(#7%+7"+!(#3( #"0(2(#0F?,23(#0"4"#5%65#04(94"8"5-# T+<%,2=8%+7%B#"#8"+%24"#0%,"#M6",#%57"#3(804%%+5'(#G#!2<6+!2!"#+'(#G#5%804%#74"+50"4%+7%B# %#%57"#<",7"#!%#74"+50"41+32"#0(!%#5%4K24#"(5#2+7%4%55%5#!"M6%,%5#M6%#!%5%+D"8#%57%5# 04(94"8"5Y#%+M6"+7(#M6"!4(5#8%+7"25#04(<6+!(5#04(K18#68#3(+I6+7(#!%#<%44"8%+7"5# %V74%8"8%+7%#0(!%4(5"5B#74"?",D"4#3(8#%,"5#0(!%#0"4%3%4#8"+206,"72K(#f#%#G#5%8#5(8?4"#!%#!FK2!"#(#3"5(#!%#M6%#%57"#0%43%0&'(#5%I"#0(4#K%=%5#I6572*3"!"- N%&'#G.03#;' <&8P3.:70'<VI8.:70' /#63,70'#;'+78&,#0 `"5#255(#+'(#529+2*3"42"#M6%#%+M6"!4"8%+7(5#8%+7"25#0(!%8#5%4#%V0(57(5#%#!%0(25#29+(4"!(5#f#+'(# 8"25#!(#M6%#68"#3(804%%+5'(#!"#280(47H+32"#M6%#K",(4%5#718#0"4"#8(72K"4#"#04%(360"&'(#0F?,23"# 5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#0(55"#5%4#29+(4"!"-#E%+5"8(5B#2+%K27"K%,8%+7%B#0(4# 8%2(#!%#M6"!4(5#8%+7"25B#%#M6",M6%4#3(86+23"&'(#74"+5827%#+%3%55"42"8%+7%#68#3(+I6+7(#!%,%5#f# 5%I"#M6"+!(#(#<"=#!%,2?%4"!"8%+7%B#5%I"#M6"+!(#(#<"=#2+"!K%472!"8%+7%-#b(#8%58(#8(!(B#M6",M6%4# 0(,J723"#0F?,23"#342"#%V0%37"72K"5#0(4#0"47%#!%#68#32!"!'(#f#68#%+7%+!28%+7(#5(?4%#5%6#0"0%,# %#"M6%,%#!(#9(K%4+(B#0(4#%V%80,(#f#%#255(B#7"8?G8B#5%4K%#0"4"#"72K"4#%#<(47",%3%4#!%7%482+"!(5# M6"!4(5#8%+7"25#04(<6+!(5-#k'(#DP#3(8(#%V25724#68"#0(,J723"#+%674"#!%#K",(4%5- E(47"+7(#(5#M6"!4(5#8%+7"25#04(<6+!(5#+'(#!%5"0"4%3%4'(#f#%,%5#% "8#+(55(#0%+5"8%+7(B# %#04(K"K%,8%+7%#3(+72+6"4'(#"#5%4#74"+58272!(5#0(4#9460(5#!%#2+7%4%55%#!%#7(!"5#"5#7%+!1+32"5# 0(,J723"5-#>(8(B#0(47"+7(B#!%K%8#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#4%50(+!%4#"#68"# 3(804%%+5'(#!"#280(47H+32"#!(5#M6"!4(5#8%+7"25#04(<6+!(5S#b6"5#4%50(57"5#5'(#+%3%55P42"5Y x# :49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#!%<%+!%4#(#%53467J+2(#0F?,23(#!%B#%#!%?"7%4#5(?4%B# (#0"0%,#!(5#M6"!4(5#8%+7"25#04(<6+!(5#%8#"72K"4#%#<(47",%3%4#!%7%482+"!(5#K",(4%5# 36,764",8%+7%B#%#"5#3(+5%Ma1+32"5#!255(- x# q72,2="+!(#"(#8pv28(#"#74"+50"41+32"b#(49"+2="&l%5#!"#5(32%!"!%#32k2,#!%k%8#74" # 68"#3(804%%+5'(#!%#M6"!4(5#8%+7"25#04(<6+!(5#%8#56"5#04;042"5#3(86+23"&L%5#%# 3"80"+D"5#!%#2+7%4%55%#0F?,23(B#%#"5528#"I6!"4#"#<(47",%3%4#K",(4%5#M6%#K'(#!%2V"4#"# 5(32%!"!%#8"25#?%8#04%0"4"!"#0"4"#3(8?"7%4#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(-#.(#<"=1Q,(B#7"25#(49"+2="&L%5#!%K%8#7(8"4#362!"!(#%534606,(5(#0"4"#%V0,23"4#0"4"# 5%6#0F?,23(#967.0'M6"!4(5#8%+7"25#04(<6+!(5#68"#3(86+23"&'(#(6#3"80"+D"#7%8#0(4# (?I%72K(#"72K"4#i%#0(47"+7(#<(47",%3%4j#%#<&,'96D'255(#G#280(47"+7%- 14

15 Exemplos de quadros mentais que podem ser importantes para combater problemas maiores-do-que-si-mesmo k%57%#4%,"7;42(b'%*-$'5)*&$',&'01),*2$'4&.%)#$'5*2(1.,2$'!"#$%&'-)t*'m6%#5'(#"04%5%+7"!(5# "0"4%+7"8#7%4#529+2*3"!(#56*32%+7%#0"4"#2+m6%+32"4#"#280(47H+32"#36,764",#"742?6J!"#"(5# K",(4%5#WM6%#"I6!"8XB#!253672!(5#"+7%42(48%+7%-#>"!"#%V%80,(#<(2#!%5%+K(,K2!(#5%#0"67"+!(B# %8#0"47%B#+(5#J7%+5#%50%3J*3(5#!"#0%5M625"#65"!(5#0"4"#%57"?%,%3%4#7"25#K",(4%5#!#03#0'P3#/0'?7'<#096.07'0%&'7<,#0#/37?&0'?#37827?7;#/3#'/&'A<D/?.:#'M*-.(#,(+9(#!(#7%80(B#M6"!4(5#8%+7"25#280(47"+7%5#!%K%4'(#5%4#2!%+72*3"!(5#%#K",2!"!(5#"74"KG5#!%# 8G7(!(5#%80J423(5-#>(+!6=24#68"#"+P,25%#!%#M6"!4(5#8%+7"25#!%7",D"!"#5%42"#68"#7"4%<"#94"+!2(5"B# 0"4"#",G8#!"#8%7"#"76",#!%57%#04(I%7(#i(#.01+!23%#)#!%,2+%2"#",968"5#!"5#7G3+23"5#M6%#!%K%42"8# 5%4#280,"+7"!"5#+(#!%3(44%4#!%#7",#"+P,25%j-#O#0(4#%57"#4"='(#M6%#%57"#5%&'(#5%#0"67"#!(#I6,9"8%+7(#!%#"+",257"5#%V0%42%+7%5#!%#M6"!4(5#8%+7"25-#q8#74"?",D(#<6764(#"04(<6+!"42"#"#3(804%%+5'(#5(?4%# (#8(!(#3(8(#(5#M6"!4(5#8%+7"25#M6%#5'(#!%57"3"!(5#"M62#f#%#(674(5#M6%#5'(#+%9,29%+32"!(5#f#5'(# 65"!(5#+(#!%?"7%#0F?,23(-#k(#%+7"+7(B#0(4#3(+7"#!(5#04(0;527(5#"76"25#f#!%8(+574"4#"#280(47H+32"#!%#5%#2+3(40(4"4#(#%+7%+!28%+7(#!(5#M6"!4(5#8%+7"25#04(<6+!(5#+"5#3(86+23"&L%5#%#3"80"+D"5#!%# (49"+2="&L%5#!"#5(32%!"!%#32K2,#f#%57"#"?(4!"9%8#8%+(5#429(4(5"#G#"!%M6"!"- U57%5#7415#0"4%5#!%#M6"!4(5#8%+7"25#5'(#4%5682!(5#!"#5%962+7%#<(48"Y Quadros mentais de interesse próprio versus quadros mentais de interesse comum!"#$%&'-)t)(* b%#"3(4!(#3(8#(#m6"!4(#8%+7",#!%#2+7%4%55%#04;042(b#2+!2kj!6(5#?653"8b#2+%k27pk%,#%# "04(042"!"8%+7%B#5%6#2+7%4%55%#04;042(#2+!2K2!6",B#%#%57%#2+7%4%55%#!%K%#5%4#"K",2"!(# ",8%+7%# 0(4#8%2(#!%#3P,36,(5#!%#3657(Q?%+%<J32(#2+!2K2!6"25B#3(+!6=2!(5#%8#7%48(5#%3(+y823(5- UV257%#68"#"+",(92"#%+74%#(5#2+!2KJ!6(5#%#(#U57"!(Q+"&'(-#U57"!(5Q+"&'(#(0%4"4'(#2+%K27PK%,# %#3(44%7"8%+7%B#%8#5%6#04;042(#2+7%4%55%#%3(+y823(#%#+'(#%V257%#H8?27(#0"4"#"#8(4",2!"!%#!%#3(80"472,D"8%+7(#!%#42M6%="#+"5#4%,"&L%5#2+7%4+"32(+"25-#.,2"+&"5#2+7%4+"32(+"25#5'(# 0(47"+7(#2+%4%+7%8%+7%#2+57PK%25B#%#5%#4(80%4'(#"5528#M6%#(5#2+7%4%55%5#+"32(+"25#!%#%57"!(5# 2+!2K2!6"25#3(8%&"4%8#"#!2K%4924- U8#3(+74"57%B#(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868#K1#2+!2KJ!6(5#3(8(#2+%4%+7%8%+7%# 04%(360"!(5#7"+7(#0(4#52#M6"+7(#0%,(5#(674(5B#%#(#K",(4#M6%#%,%5#"742?6%8#"#%57"5#3(25"5#+'(# 0(!%#5%4#7(7",8%+7%#3"0764"!(#%8#7%48(5#%3(+y823(5-#E%55("5B#(674(5#5%4%5#K2K(5#%#"#+"764%="# 718#68#K",(4#2+%4%+7%#M6%#+'(#G#4%!6=JK%,#"(#K",(4#%3(+y823(-#.#,2?%4!"!%#!%K%#5%4#"K",2"!"# 0(4#8%2(#!"#"80,276!%#+"#M6",#"5#0%55("5#0(!%8#7%4#+"764",2!"!%#0"4"#5%#!%5%+K(,K%4#3(8(# 5%4%5#D68"+(5#+"5#8"+%24"5#M6%#!%5%I"4%8-#U57"!(5Q+"&'(#2+!2K2!6"25#5'(#0"47%#!%#68"# 3(86+2!"!%#2+7%4+"32(+",#3(8#8627"5#2+7%4!%0%+!1+32"5#%#4%50(+5"?2,2!"!%5#3(80"472,D"!"5- k(7"4#m6%#%57%5#!(25#m6"!4(5#8%7"25#2+3,6%8#!6"5#!28%+5l%5#m6%#5'(#!2572+7"5# 3(+3%276",8%+7%B#8"5#M6%#5'(#%574%27"8%+7%#"55(32"!"5B#0523(,(923"8%+7%#<","+!(Y#"# %V7%+5'(#0%,"#M6",#7"25#2+7%4%55%5#!%K%4'(#5%4#"K",2"!(5#%8#7%48(5#%3(+y823(5-#O#3,"4(# M6%B#3(+3%276",8%+7%B#G#0%4<%27"8%+7%#0(55JK%,#K",(42="4#(#2+7%4%55%#3(868B#%#"K",2"4#%57%# 15

16 2+7%4%55%#%3(+(823"8%+7%-#`"5#0(4#4"=L%5#0523(,;923"5#!?.0:63.?70'/7'"#$%&'-)T)(*'7/' M6"!4(#8%+7",#04(<6+!(#M6%#74"+5827%#"#280(47H+32"#!(#2+7%4%55%#04;042(#7%+!%#"#%57"?%,%3%4# 7"8?G8#"#280(47H+32"#!%#5%#"K",2"4#%57%#2+7%4%55%#%8#7%48(5#%3(+y823(5- Quadro mental de pai severo versus quadro mental de pais que nutrem [Seção 3.5.2] n%(49%#w"s(<<#569%4%#m6%#%v257%#68"#3(44%50(+!1+32"#!24%7"#%+74%#8(!%,(5#!%#<"8j,2"#%#8(!%,(5#!%#+"&'(-#u,%#!%57"3"#0"47236,"48%+7%#!(25#!2<%4%+7%5#2!%"25#0"4"#"#<"8j,2"#f#"#<"8j,2"#!(#0"2# 5%K%4(#%#"#<"8J,2"#!(5#0"25#M6%#+674%8B#%#%,%#569%4%#M6%#%57%5#!(25#8(!%,(5#!2<%4%+7%5#04(!6=%8# K25L%5#04(<6+!"8%+7%#3(+74"57"+7%5#5(?4%#"#,2?%4!"!%#2+!2K2!6",#%#5(?4%#(#0"0%,#!(#9(K%4+(-# U57%5#!(25#3(+3%27(5#5'(B#G#3,"4(B#3(+3%27(5Q3D"K%#+"#5(32%!"!%#8(!%4+"#(32!%+7",B#%#"?4"+9%8# M6"!4(5#8%+7"25#280(47"+7%5#+"#4%,"&'(#3(8#"#"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(- 8'967?,&';#378'?&'<7.'0#+#,&'%+<"72="#(#0"0%,#!(#9(K%4+(#+(#%V%43J32(#!"#"67(42!"!%#%# 3(+74(,%B#%8#%57"?%,%3%4#"#(4!%8#8(4",B#3(8"+!"4#(?%!21+32"#%#06+24#!2552!1+32"5-#U,%# 3(+52!%4"#(#560(47%#5(32",#0"4"#0%55("5#M6%#5'(#8%+(5#"<(476+"!"5#3(8(#8(4",8%+7%#!F?2(B# 0(25#(5#2+<(47F+2(5#!"5#0%55("5#5'(#4%56,7"!(#!%#56"#04;042"#<",7"#!%#!25320,2+"#%#8(4",2!"!%-# U8#3(80"4"&'(B#(#M6"!4(#8%+7",#!(5#0"25#M6%#+674%8#5",2%+7"#(#0"0%,#!(#9(K%4+(#%8#9"4"+724# "#I6572&"#5(32",#i<(48"!"#0%,"#%80"72"#0"4"#3(8#7(!(5j#%#"#4%50(+5"?2,2!"!%#0%,(5#(674(5- U8?(4"#%57%5#M6"!4(5#8%+7"25#7%+D"8#52!(#!%5%+K(,K2!(5#3(8(#4%56,7"!(#!%#"+P,25%5#!(# 3(+7%V7(#0(,J723(#"8%423"+(#04(<6+!"8%+7%#?20"472!P42(B#G#280(47"+7%B#"2+!"#"5528B#%V0,(4PQ,(5# %8#68#3(+7%V7(#?427H+23(Y#(#M6"!4(#8%+7",#!(#0"2#5%K%4(#"2+!"#7%8#94"+!%#280(47H+32"#+(# 0%+5"8%+7(#0(,J723(#!(#l%2+(#q+2!(-#U57%5#M6"!4(5#8%+7"25#56?,2+D"8#"#280(47H+32"#!"5# 8%7P<(4"5#3(+3%276"25#0"4"#"#3(804%%+5'(#!%#K25L%5#0(,J723"5-#`%7P<(4"5#3(+3%276"25#04(I%7"8# 68#M6"!4(#8%+7",#M6%#3(+D%3%8(5#?%8#i0(4#%V%80,(B#W<"8J,2"X#(6#W?"7",D"Xj#5(?4%#",9(#8"25# 3(+7%57"!(#iW"#+"&'(X#(6#"#74"I%7;42"#04(*552(+",#!%#",96G8j#!"#$%&'-)-*-#.!"07"&'(#!%57%5# M6"!4(5#8%+7"25#0"4"#(#3(+7%V7(#0(,J723(#!(#l%2+(#q+2!(#!%K%42"#5%4#+%3%55"42"8%+7%#8%+(5# 0"472!P42"#f#0(4#%V%80,(B#%,%8%+7(5#!%#0%+5"8%+7(#04(94%552K(#7"+7(#!"#%5M6%4!"#M6"+7(#!"#!24%27"#5'(#%+3(+74"!(5#%8#K"42"&L%5#!(5#M6"!4(5#8%+7"25#!%#0"25#M6%#+674%8- Quadros mentais de governança de elite versus quadros mentais de democracia participativa!"#$%&'-)t)-* :#M6"!4(#8%+7",#!%#9(K%4+"+&"#!%#%,27%#!%<%+!%#M6%#(#0(!%4#0(,J723(#%57P#"04(042"!"8%+7%# 3(+5(,2!"!(#+"5#8'(5#!%#%,27%5-#k'(#5%#0(!%#3(+*"4#+"5#0%55("5#0"4"#4%5(,K%4%8#5%65# 04;042(5#04(?,%8"5Y#,J!%4%5#!%K%8#7(8"4#(#3(+74(,%#%#"924#%8#5%6#+(8%-#O#280(47"+7%# +(7"4#M6%#%57%#M6"!4(#8%+7",#G#8627(#0(!%4(5(#%8#8%2(#"#",968"5#3(44%+7%5#!(#8(K28%+7(# "8?2%+7",257"#f#3(8#",96+5#"8?2%+7",257"5#M6%572(+"+!(#"?%47"8%+7%#5%#"#!%8(34"32"#0(!%# 4%50(+!%4#"(5#04(?,%8"5#"8?2%+7"25#3(8#K%,(32!"!%#56*32%+7%- U8#3(+74"57%B#!%#"3(4!(#3(8#(#M6"!4(#8%+7",#!%#!%8(34"32"#0"472320"72K"B#32!"!'(5#5'(# 0(47"!(4%5#!%#0(!%4#0(,J723(B#%#!%K%8#%V%43%4#56"#2+m61+32"#"74"KG5#!%#(49"+2="&L%5# %*32%+7%5-#:#9(K%4+(#G#!"5#0%55("5B#0%,"5#0%55("5#%#0"4"#"5#0%55("5#f#"#M6%57'(#5%#4%K%,"#5%4# 5(?4%#3(8(#7(4+"4#"#0"472320"&'(#32!"!'#8"25#%<%72K"#+(#04(3%55(#!%8(34P723(- 16

17 Implicações sobre como organizações da sociedade civil trabalham q8"#3(804%%+5'(#!%#k",(4%5#%#%+m6"!4"8%+7(#8%+7",#7%8#280,23"&l%5#!%#,(+9(#",3"+3%# 5(?4%#3(8(#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#74"?",D"8- Y,17/.C7$B#0'?7' 0&:.#?7?#':.+.8'?#+#;'?#0#/+&8+#,'6;7' 73#/$%&'#G<8P:.37'0&I,#' &0'+78&,#0'96#'0670' <&,37/3&'>&,378#:#; O#34632",#M6%#8%8?4(5#!%#3"80"+D"5#%#!%#3(86+23"&'(#!"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#!%536?4"8#"#280(47H+32"#!%#K",(4%5#"#7"8?G8#!(5#M6"!4(5#8%+7"25#i3(8(#K%J36,(5#0"4"#5%#04(8(K%4#!%7%482+"!(5#K",(4%5j-#q8"#3(804%%+5'(#!%#K",(4%5#%#M6"!4(5#8%+7"25#"?4%#(0(476+2!"!%5#0"4"#+(K"5# 3"80"+D"5#%#3(,"?(4"&L%5#280(47"+7%5-#E428%24"8%+7%B#280,23"#%8#M6%#2*:).#N)7C&$',)'$2/#&,),&' 74"+50"41+32"B#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#%+7'(#%+3(4"I"4#(674"5#(49"+2="&L%5#i9(K%4+(# %#%804%5"5j#"#74"?",D"4%8#468(#"#"?%4764"#5282,"4-#$;#"5528#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#0(!%8# 3(8%&"4#"#74"?",D"4#3(8(#5",K"96"4!"5#3(+74"#(#65(#7P327(#%#0(7%+32",8%+7%#8"+206,"72K(#!(5#M6"!4(5# 8%+7"25#04(<6+!(5B#%#0"4"#3(8%&"4#"#"32(+"4#(#%V"8%#82+632(5(#0F?,23(#%#(#!%?"7%#5(?4%#K",(4%5# 36,764"25B#56"#2+m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h#04(0"9"+!"# 3(8%432",#"68%+7"#"#04%K",1+32"#!%#K",(4%5#8"7%42",257"5B#M6%#0(4#56"#K%=#5'(#"+7"9y+23(5#h# 04%(360"&'(#0F?,23"#5(?4%#68#3(+I6+7(#94"+!%#!%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(- J)62*&$'$82'%)4D=4'426,),2$'5&6)$'&"5&*#-./#)$',)$'5&$$2)$'/24'526?%#/)$'5ID6#/)$'&',&' $1)'#.%&*)782'/24'#.$%#%1#7C&$'5ID6#/)$'&'5*#+),)$-#E(4#%57"#4"='(B#M6",M6%4#720(#!%#0(,J723"# 0F?,23"#7%4P#7"+7(#280"37(5#8"7%42"25#i(#%<%27(#!"#0(,J723"#%8#86!"4#!24%7"8%+7%#(#86+!(# %V7%42(4j#M6"+7(#280"37(5#3(9+272K(5#i(#%<%27(#!"#0(,J723"#+(5#K",(4%5#!(#32!"!'(j-#T57(#5%# 4%,"32(+"#"#68#<%+y8%+(B#?"57"+7%#3(+D%32!(#%8#321+32"#0(,J723"B#3D"8"!(#W>##?I7:W'0(,J723(X-# X##?I7:W'0(,J723(#5%#4%<%4%#h#2+m61+32"#!"5#%V0%421+32"5#!"5#0%55("5#3(8#0(,J723"5#0F?,23"5# 5(?4%#5%65#K",(4%5#%B#0(4#56"#K%=B#5(?4%#"5#!%8"+!"5#M6%#%,%5#<"=%8#0"4"#(5#7(8"!(4%5#!%#!%325'(#M6%#%,%9%8#!+#,'"#$%&'U)T'<7,7'?.0:600%&'<&03#,.&,*-#k'(#G#56*32%+7%#0(47"+7(# %V"82+"4#(#280"37(#!"5#3(86+23"&L%5#5(?4%#(5#K",(4%5#36,764"25Y#7%8(5#M6%#%V"82+"4#7"8?G8# 17

18 (5#280"37(5#!"#0(,J723"#0F?,23"#%#!"5# &L%5#0F?,23"5-#:5#!%?"7%5#0F?,23(5#5(?4%#0(,J723"5#!%K%8#4%m%724#"04(042"!"8%+7%#+'(#"0%+"5#5%65#04(KPK%25#280"37(5#8"7%42"25B#8"5#7"8?G8# 5%65#W280"37(5#3(9+272K(5X#f#(#%<%27(#M6%#68"#0(,J723"#7%8#+(5#K",(4%5#!"5#0%55("5-#!KG.03#'6;' T!%",8%+7%B#7"+7(#(5#(?I%72K(5# (5#M6"+7(#(5#%50%3J*3(5#0(!%8#5%4#?653"!(5#!"# 8%,D(4#<(48"#%#5286,7"+%"8%+7%#"74"KG5#!(#"0%,(#0"4"#(#8%58(#3(+I6+7(#!%#K",(4%5#WM6%# "I6!"8X#f#%8?(4"#%57%#+'(#5%I"#2+%K27"K%,8%+7%#(#3"5(-#l%50(+!%4#h#3(804%%+5'(#!"# 280(47H+32"#!(5#K",(4%5#%#!(5#M6"!4(5#8%+7"25#0(!%#280,23"4#"#+%3%552!"!%#!%#?"49"+D"5Y# h5#k%=%5#0(!%#5%4#(#3"5(#!%#m6%#8%7"5#%50%3j*3"5#!%#3"80"+d"#5%i"8#8"25#%*32%+7%8%+7%# "04%5%+7"!"5#"74"KG5#!(#"0%,(#"#M6"!4(5#8%+7"25#M6%#5%4K%8#0"4"#82+"4#"#74"+5<(48"&'(# 8"25# "#i0(4#%V%80,(B#"74"KG5#!%#"0%,(5#"(#57"765#5(32",#(6#"(#563%55(#*+"+3%24(j-# q8"#280,23"&'(q3d"k%#!%57%#%576!(#g#0(47"+7(#m6%#"5#(49"+2="&l%5#!"#5(32%!"!%#32k2,#!%k%8# *3"4#8627(#8"25#"7%+7"5#"#7"25#0(7%+32"25#?"49"+D"5B#%#74"?",D"4#0"4"#4%50(+!%4#"#%,"5#!%# 8(!(#%574"7G923(-#![7,17/270'0%&'?.0:63.?70'#;'?#3782#'/7'"#$%&'U)4* )91,)4Q',&',#+&*$)$'(2*4)$Y#"74"KG5#!%#"?(4!"9%+5#%50%3J*3"5#!%#3(86+23"&L%5#i0(4#%V%80,(B# M6",#,2+96"9%8#%,"5#65"8SjB#0%,(#8(!(#!%#%+9"I"8%+7(#3(8#5%6#0F?,23(Q",K(#i0(4#%V%80,(B#3(8(# %,"5#%57286,"8#"5#0%55("5#"#"924S#U,"5#2+3(40(4"8#(5#042+3J02(5#!"#0"472320"&'(#0F?,23"SjB#%#"74"KG5#!%#0(,J723"5#M6%#%,"5#!%8"+!"8#i0(4#%V%80,(B#5%#%57"5#0(,J723"5#<(4%8#"!(7"!"5B#M6%#K",(4%5#(6# M6"!4(5#8%+7"25#04(<6+!(5#"5#%V0%421+32"5#!"5#0%55("5#3(8#7"25#0(,J723"5#"I6!"42"8#"#74" Sj- >(8(#7%8#52!(#!253672!(B#68"#3(804%%+5'(#!%#K",(4%5#%#!%#M6"!4(5#8%+7"25#04(<6+!(5#!%K%# 2+!6=24#h# %3&'(B#"+7%5#!%#%K(3"4#M6"!4(5#8%+7"25#WM6%#+'(#"I6!"8XB#%+M6"+7(#5'(# 8(72K"!(5#3(80(47"8%+7(5#%50%3J*3(5#WM6%#"I6!"8X-#T57(#529+2*3"#M6%#G#<",7"#!%#K25'(#3(+!6=24# %V%43J32(5#!%#5%98%+7"&'(#!%#0F?,23(#%#%+7'(#%,"?(4"4#3(86+23"&L%5#%#3"80"+D"5#3(8#"0%,(5# "(5#K",(4%5#M6%#!(82+"8#68#5%98%+7(#0"47236,"4B#2+!%0%+!%+7%8%+7%#!%55%5#K",(4%5#W"I6!"4%8XB# 5(32",8%+7%#%#"8?2%+7",8%+7%-#`"5#"#5%98%+7"&'(#!(#0F?,23(#"2+!"#G#280(47"+7%#0"4"#M6%#5%# 0(55"#%+7%+!%4#8%,D(4#0"47%5#%50%3J*3"5#!(#0F?,23(B#3(8#68"#K25'(#5(?4%#3(8(#%+9"IPQ,(5# 8"25#"2+!"#+(#!%?"7%#5(?4%#"5#280,23"&L%5#!(5#K",(4%5#%#!(5#M6"!4(5#8%+7"25B#%#0"4"#74"?",D"4# %*32%+7%8%+7%#0"4"#<(47",%3%4#K",(4%5#WM6%#"I6!"8X#!+#,'"#$%&'U)\*- g2+",8%+7%b#g#!%#34632",#280(47h+32"#m6%#7(!"#%57"#!253655'(#!%#0%5(#5(?4%#k",(4%5#%#m6"!4(5# 8%+7"25#+'(#7(4+%#(?5364"#"#280(47H+32"#!%#3(86+23"&L%5#",%94%5B#%+K(,K%+7%5#%#2+5024"!(4"5-# `627"5#(49"+2="&L%5#!%#3(86+23"&'(#!%5%+K(,K%4"8#%V0%4725%#%50%3J*3(#+%55"#P4%"#f#%#%57"#G#"# %V0%4725%#M6%#G#+%3%55P42"-#`"5#!%K%Q5%#7(8"4#362!"!(#0"4"#9"4"+724#M6%#"#?653"#%+7652P5723"#!%#!%7%482+"!"5#"?(4!"9%+5#!%#3(86+23"&'(#+'(#,%K%8#(5#0"472320"+7%5#!%#3"80"+D"5#"#+%9,29%+32"4# "#280(47H+32"#!%#%V"82+"4#(5#K",(4%5#M6%#5'(#"72K"!(5#%#<(47",%32!(5#0(4#8%2(#!%57"5#3(86+23"&L%5-18

19 1. CONTEXTO U57"8(5#!2"+7%#!%#68#3(+I6+7(#!%#!%5"*(5#04(<6+!(5B#8627(5#!(5#M6"25#%57'(#5%# 2+7%+52*3"+!(-#q8"#4%50(57"#h#",764"#!%55%5#!%5"*(5#K"2#!%8"+!"4#2+7%4K%+&L%5#"8?232(5"5# f#7"+7(#+"32(+",8%+7%#m6"+7(#9,(?",8%+7%-#_"25#2+7%4k%+&l%5#0(!%8#5%4#!%8"+!"!"5#%8# ",2+D"8%+7(#"#4%50(+5"?2,2!"!%5#+"32(+"25B#0"4"#3(+742?624#0"4"#68#;&;#/36;'-+'"$+&-+#' "(5#!%5"*(5#f#3(8(#+(#3"5(#!"#86!"+&"#3,28P723"B#0(?4%="#9,(?",B#(6#%V72+&'(#!%#%50G32%5-#.(#8%58(#7%80(#2+7%4K%+&L%5#5'(#7"8?G8#+%3%55P42"5#0"4"#4%50(+!%4#"#8"+2<%57"&L%5# +"32(+"25#!%#04(?,%8"5#8"25#"80,(5#f#3(8(#"#0%4!"#!"#=(+"#464",#?427H+23"- 1.1 Abordagens atuais para resolver desafios globais estão falhando k%57%#8(8%+7(b#+'(#(?57"+7%#",968#563%55(#%8#3(8%&"48(5#"#!"4#"7%+&'(#"#%55%5#!%5"*(5b# (#M6"!4(#9%4",#%57P#02(4"+!(#%8#8627"5#<4%+7%5-#E(4#%V%80,(B#"M62#%57'(#7415#3"5(5#!%# 04%(360"&'(#?P523"#0"4"#"5#(49"+2="&L%5#M6%#3(,"?(4"4"8#0"4"#342"4#%57%#04(I%7(#f#!(25#!%5"*(5#2+7%4+"32(+"25#%#68#!%5"*(#+"32(+",Y x# *+'"9,#-,'9,/',']87/&'<7,7'7'3,7/0.$%&'<7,7'&'I7.G&':7,I&/&'?&'^#./&'_/.?&Y#dE"4"# %K27"4#(5#280"37(5#8"25#0%429(5(5#!(#"M6%328%+7(#9,(?",B#"5#7%80%4"764"5#9,(?"25# Y#/j-#.2+!"#"5528B#%8#4%",2!"!%#"5#%8255L%5#!(#l%2+(#q+2!(# 34%53%4"8#A]{#!%5!%#A j-' x# 8627(#,%+7(#0"4"#"#K"57"#8"2(42"#!"#0(06,"&'(#!(#86+!(-#E(4#K(,7"#!%#A-Z#?2,DL%5#!%#0%55("5# 4%3645(5B#"#86!"+&"#3,28P723"#%#"#764?6,1+32"#%3(+y823"#+'(#"0%+"5#"8%"&"8#! #(#4278(#!(#04(94%55(B#8"5#"#<"=1Q,(#K24"4#"(#7(7",8%+7%#"(#"K%55(-#dU57P#3,"4(#M6%#"5#8%,D(42"5#+"5#K2!"5#!(5#0(?4%5#718#52!(#2+"3%27"K%,8%+7%#,%+7"5B#%#",968"5#K27;42"5#"4!6"8%+7%#3(+M6257"!"5#%57'(# 5%+!(#04%I6!23"!"5#0%,"5#3425%5#!(#3,28"B#!"#3(82!"#%#!"#%3(+(82"-e#:#5%34%7P42(#9%4",#!"#:kqB# x#.0%5"4#!"5#86!"+&"5#0(,j723"5#+(5#f,728(5#"+(5b#"#!282+62&'(#!"#p4%"#!"#=(+"#464",b#8"25#"5#!%7%42(4"&l%5#"(#3"4p7%4#0"25"9j5723(#%#h#0%4!"#!%#!2k%452!"!%#%57'(#3(,(3"+!(#04%55'(#3(+7j+6"# 280"37(#!(#!%5%+K(,K28%+7(#64?"+(#5%#%57%+!%#8627(#",G8#!"#56"#d0%9"!"e#28%!2"7"-#:#>ElU# 1. Contexto 19