Broadband Everywhere

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Matheus Braga Martins
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1 Redes Nova Geração Broadband Everywhere Potencialidades da Fibra Óptica ACIST AET CCB 5th March 2008 Johan Bergendahl Joaquim Santos Vice President of Marketing Ericsson Group Director Business Segment Networks From early exploration to basic requirement

Joaquim Santos Vice President of Marketing Ericsson Group

2 Telecom market is redefining itself PC Games Information & Collaboration Music TV Mobile Media Beyond voice a fragmented market

3 Rethinking family home life Home Family Technologies More communication and media consumption take place in the home Increasing number of devices Devices growing in complexity

4 Sharing knowledge, fun, and innovation Stickiness (Average Min. per Visitor) ABC.com USAToday LATimes Washington Post 8 CBS.com NBC.com 4 2 LiveJournal NYTimes Digg World s most visited Internet sites TypePad CNN.com Yahoo Facebook MySpace AOL MSN YouTube Blogger Live / Windows Live Wikipedia About Photo/ Video Sharing* Empowered consumer Blog Google Portal Social Media Network Size = page views Key Reach (Unique Monthly Visitors, 000) Value chain transformation Internet players: Insane customer focus Sources: comscore Media Metrix (June, 07), Gartner Analysis

com Yahoo Facebook MySpace AOL MSN YouTube Blogger Live / Windows Live Wikipedia About Photo/ Video Sharing* 2000 4000 8000 16000 32000 64000 128000 6

5 Already high volumes of multimedia More than two billion songs, 50 million TV episodes and 1.3 million feature-length films have been purchased and downloaded from itunes A million downloads a month of user-generated SeeMe TV (3UK) World of Warcraft, the subscription-based online game, has more than 8 million users YouTube More than 100 million videos watched per day on YouTube Source: The Guardian May06, Apple Jan07, Blizzard Jan07 and MarketingVox Jul06

user-generated SeeMe TV (3UK) World of Warcraft, the subscription-based online game, has more than 8 million users

6 The digital home Communication Capture Automation Entertainment Work Next step?

7 Fixed broadband subscriptions 700 Fixed broadband subscription forecast 600 Subscriptions (Millions) DSL Cable Fiber WLL Source: Ovum RHK & Internal Ericsson

400 300 200 100 0 2005 2006 2007 2008 2009 2010 2011

8 Fixed traffic to grow tenfold by Subscriber traffic in fixed access networks Yearly Terabyte IPTV Internet Classic 0 Voice & VoIP Definitions: se note pages Source: Internal Ericsson

IPTV 100 000 000 Internet Classic 0 Voice & VoIP 2005 2006 2007 2008

9 The new TV world From analogue to digital TV (HDTV) From broadcasting to interactive TV Program production linear TV Program adaptation interactive TV Terrestrial IPTV Mobile TV Web TV Satellite Cable TV FTTX/DSL Cable TV Fixed wireless broadband 3G MBMS 3G Unicast Broadcasting DVB-H Media-Flo, DMB

TV Terrestrial IPTV Mobile TV Web TV Satellite Cable TV FTTX/DSL Cable TV

10 Bandwidth Demand Staircase Multi-Stream High Definition Unicast Best effort Internet surf Internet surf Access: 5 Mbps Throughput: 100 Kbps Aggregation: 1:50 Linear TV Single stream Broadcast 1 st Generation IPTV Access: 10 Mbps Throughput: 1 Mbps Aggregation: 1:10 Competitive advantage New Media Experiences Access: 50 Mbps Throughput: 10 Mbps Aggregation: 1:5 Ongoing race: Smart coding vs. More demand

Generation IPTV Access: 10 Mbps Throughput: 1 Mbps Aggregation: 1:10 Competitive advantage New Media

11 Bandwidth requirements per household within 5 years Mbit/s downstream Mbit/s upstream Future proof/scalable > 1Gb/s downstream Quality & Security Serving for example; 3 HDTV channels, upgradeable 1-2 SDTV channels HQ Audio High speed Internet (P2P, Video conferencing)

downstream Quality & Security Serving for example; 3 HDTV channels,

12 Numerous technologies provide alternatives for operators going for broadband with speeds beyond ADSL2+ The current discussion - Technology Downlink Mbit/s > ADSL2 HSPA ADSL2+ Wimax 100** 52* VDSL2 VDSL 160*** Cable / Docsis FTTH ADSL2+ offers a practical speed of approximately Mbit/s There are alternatives to deliver broadband beyond ADSL2+ over copper, coaxial or fiber 4 1 ADSL 0,512 Bandwidth evolution Uplink 1 3,5 3,5 5,7 3, * at 0,3 km ** at 0,5 km *** Theoretical speed Practical speed Theoretical speed Fiber based broadband access - highest BW today and currently seen most future-proof. All other technologies have the issue of theoretical vs practical speed. Sources: Ovum, Strategy Analytics, Arthur D Little, IDATE Players with different types of legacy could provide broadband beyond ADSL2+

0 2400 FTTH ADSL2+ offers a practical speed of approximately 12-16 Mbit/s There are alternatives to deliver broadband beyond ADSL2+ over copper, coaxial or fiber 4 1 ADSL 0,512 Bandwidth evolution

13 Transformation to Deep Fiber Access Multiple Deep Fiber alternatives VDSL2/GPON/PTP Fiber 1 2 km GPON,EPON km Local exchange Common Transport Deep Fiber Access VDSL2: ~50 Mbit/s VDSL2: ~100 Mbit/s VDSL2: ~20 Mbit/s Classic DSL ADSL: 8 Mbit/s ADSL2+: up to 24 Mbit/s FTTP (GPON & PTP) : Mbit/s Closer to customer to stay competitive

. 3 4 km Local exchange Common Transport Deep Fiber Access VDSL2: ~50 Mbit/s VDSL2:

14 Popular FTTx Topologies Point-to-point (P2P) Point-to-Multipoint (P2MP)

15 Arhitecture - The x in FTTx In relation to technology & topology FTTH Fiber To The Home FTTB Fiber To The Building Fiber To The Basement Fiber To The Business FTTC Fiber To The Curb GPON & VDSL2 Complementary Fiber all the way to the end user Implementation: AON, GPON (xpon) ONT in individual homes Combination Fiber + (drop) Copper Short copper loops, indoor placement Typically MDU / MTU Implementation: AON, GPON (xpon) plus Eth over Cat5/6 or VDSL2 over Cat3 Combination Fiber + (drop) Copper Short copper loops, outdoor placement Typically SFU neighbourhoods Implementation: AON, GPON (xpon) plus VDSL2 over Cat3

Combination Fiber + (drop) Copper Short copper loops, indoor placement Typically MDU / MTU Implementation: AON, GPON (xpon) plus Eth over Cat5/6 or VDSL2

16 FTTx Business Models RSP RSP RSP RSP RSP RSP RSP RSP RSP RSP & C.O. Single Operator All-in-a-box C.O. C.O. C.O. C.O. C.O. & N.O. N.O. N.O. N.O. RSP = Retail Service Provider, providing the services C.O. = Communication Operator, investing in and operating the active layer N.O. = Network Operator, investing in and operating the passive layer

O. = Communication Operator, investing in and operating the active layer N.O. = Network Operator, investing in and operating the passive layer

17 Mass deployment enablers Long term business plan Thorough analysis & planning Understand starting point Regulatory environment Financing Active Electronics Future proof system architecture Grow with demand and penetration Meet business user demand Passive Network Fiber deeeeeep Long term investment Future proofing spare ducts, spare fiber Maximizing the take rate Competitive advantage Atractive content Flexible staffing Meet residential user demand Allow all x s in FTTx Flexibility Low OPEX Smart deployment Existing rights-of-ways Duct sharing Innovative installation methods Flexibility

investment Future proofing spare ducts, spare fiber Maximizing the take rate Competitive advantage Atractive content Flexible staffing Meet

18 Deep Fiber Architecture

19 The EDA Portfolio True Triple Play - Drop Technology Agnostic EDA 1200 GPON VDSL2 EDA 1500 DSLAM GPON SmartEdge Video Server MSAN ACCESS ESN410 EMN120 METRO CORE TeS Engine TeS Gaming ADSL2+ P2P Fiber EFN324 OMS2400 EDA 2500 EDA 1200

Video Server MSAN ACCESS ESN410 EMN120 METRO CORE TeS

20 ONT portfolio overview SFU Single Family Unit HGU Home Gateway Unit SBU Single Business Unit CBU Cellular Backhaul Unit Voice and data distributed with full security and control. Mobile Backhaul Outdoor / Indoor Full routing beyond 100Mbit/s Outdoor SBU MDU Multi Dwelling Unit MTU Multi Tenant Unit Entry level / Advanced Designed for Multiple Enterprises FTTC, FTTB

Mobile Backhaul Outdoor / Indoor Full routing beyond 100Mbit/s Outdoor SBU MDU Multi

21 Tools, methods and passive equipment

22 Tools, methods and passive equipment

23 Ericsson s Deep Fiber Offering Active Ethernet, GPON or VDSL2 Systems integration Support services Business consulting Network deployment = Network technology consulting Managed services End-to-end

24 Conclusions Services and Competition are driving FTTx New media experiences drive the BW need beyond non-fttx capabilities Regulatory environment Understand and adjust to New mix of market players may require new approaches for business modeling Choice of architecture, technology and topology AFTER thorough analysis AON, EPON, GPON, VDSL2 available No universal best technological solution GPON being adopted by Tier 1 Telcos as global standard Business case has a very important role! Technology is available today. Ericsson has it.

25 Questions and Answers

26 Дзякую akpé gracias danke hvala kiitos chokrane märsi murakoze dankon diolch meherbani hvala gràcies tak mahalo mèsi sobodi ευχαριστώ kam sah hamnida toda köszönöm dhanyavad terima kasih Obrigado March 5th, 2008 dhanyabaad bedankt faleminderit choukrane tapadh leat thank you arrigatô go raibh maith agat Barak Allahu fiik akun dhanyavadagalu a ni kié tack milesker thint ko çox sag olun gracie tanemirt eskerrik asko aguyjé xièxie a ni kié trugéré grazie takk chnorakaloutioun tenki salamat grazie spas

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