IBM Cognos 8 Analytics Applications. Fabio Ferreira de Lima

Transcrição

1 1 IBM Cognos 8 Analytics Applications Fabio Ferreira de Lima

2 Agenda Introdução Opções Disponíves Nosso Diferencial Aplicativos Analíticos IBM Cognos Arquitetura Demo

3 Smarter planet: Thinking and acting in new ways to make our systems more efficient, productive and responsive. Increase Revenue Increase Productivity Smarter businesses are able to leverage information to drive smarter business outcomes Reduce Costs Reduce Risk IBM Corporation

4 Business Intelligence e Gerenciamento de Desempenho Otimizam o Desempenho de Negócios Obter resultados com o menor tempo através de Aplicações Analíticas pré-concebidas e adaptáveis IBM Cognos Analytic Applications Tome decisões melhores e mais rápidas compartilhando, compreendendo e analisando informações IBM Cognos 8 BI Estimulam práticas de gerenciamento de desempenho financeiro dinâmico, confiável e sustentável IBM Cognos 8 Planning, IBM Cognos 8 BI, IBM Cognos 8 Controller 10

5 Packaged Business Intelligence = Aplicativos Analíticos Extração de dados definida: Permite o aplicativo acessar e gerenciar dados a partir de fontes diferentes. Modelo de dados definido: Um conjunto codificado de medidas e análises. Conteúdo de negócios definidos: Um conjunto de relatórios e métricas derivadas do modelo de dados predefinido. Definição da Gartner Inc. Quem se interessa? bem, imagine que a solução para seu desafio de desempenho estivesse no 10º andar de um edifício de escritórios?

6 Opções Construir Comprar

7 Traditional Approach HR & Business Managers I need to know everyone who has been here more than 5 years and what they do. Many, Sequential, Very Technical Steps A Long, Error-Prone Process Rebuild Metadata Build Report Report Request Understand HRMS Data Get Source Data (ETL) Rebuild Data Warehouse Time Change Request Gets Queued Business Analysts & IT Requirements Definition Actual Time: Probably Weeks

8 The effect of Process & Rigour... Not what we intended or needed! Capital Project Operational Budget Gather ALL requirements upfront RESULTS: Disappointed End User Community Able only to deliver some of the Requirements Project Cycle

9 Os Desafios Antigos Alto Custo Risco Tempo Baixo Construir A. Analíticas Customizadas Customizar Good Comprar Aplicações Analíticas Requisitos Excellent Construir Tempo = Longo Requisitos = Desatualizados Custo de Manutenção = Alto Longo caminho Comprar Requisitos = Rígido Customização = Difícil Extensibilidade = Baixa Longo caminho

10 Os Desafios Antigos Construir Tempo = Longo Requisitos = Desatualizados Custo de Manutenção = Alto Longo caminho Comprar Requisitos = Rígido Customização = Difícil Extensibilidade = Baixa Longo caminho Nossa Abordagem Simplificado processo de desenvolvimento - conversa de negócios Rápida resposta à evolução e mudança de requisitos Configurar metadados versus linhas de código Mudanças de requisitos de negócios automatizada Minimized impact on IT

11 Benefícios Metodologia atual e outras soluções Lento, Alto Custo IBM Cognos Analytic Applications Muda tão rápido quanto os negócios BI AUTHOR Authored BI (Reports, Analysis, Metrics) Business ANALYST GENERATED Authored BI (Reports, Analysis, Metrics) BI MODELLER Semantic Layer GENERATED Semantic Layer WAREHOUSE DESIGNER Data Warehouse WAREHOUSE DESIGNER GENERATED Data Warehouse ETL DEVELOPER ETL Code GENERATED ETL Code SOURCE DESIGNER ERP Custom Source SOURCE DESIGNER ERP Custom Source

12 IBM Cognos Analytic Applications V.P. Sales Ad-hoc Query Analysis Packaged Reporting & Analytics Dashboards Scorecards Packaged Datamart CONFIGURABLE SOURCES Data CONFIGURABLE SOURCES Budget And More Transactional Sources Planning And More

13 Porque nós somos diferentes? V.P. Sales Ad-hoc Query Analysis Publish & Validate Interactive Operational and Analytic Reports Dashboards Scorecards Streamline Semantic Layer Automate Datamart Configure ETL Code CONFIGURABLE SOURCES Data CONFIGURABLE SOURCES Budget And More Transactional Sources Planning And More

14 Business Value Conversation Iteration 3 What are the top n things that are important and to whom Project 1 deploy initial requirements quickly Iteration 1 Project 2 Iteration 2 Iteration 1 Iteration 2 Deliver continuously increasing Value to user community Project 3 Iteration 1 Project Cycle

15 IBM Cognos Analytic Applications = Decisões Mais Inteligentes Financial Performance Analytics Workforce Performance Customer Performance Sales Analytics Supply Chain Performance Procurement Analytics Banking Risk Performance Credit Risk

16 Financial Performance Analytics Business Drivers Planning Effectiveness Performance Effectiveness Payables Risk Receivables Risk Cash Management Corporate Efficiency Analysis Dimensions CHART OF ACCOUNTS DEPARTMENT CUSTOMER PRODUCT VENDOR COMPANY / ORGANIZATION Financial Analysis Capabilities GENERAL LEDGER Planning Effectiveness Compare to Plan Performance Effectiveness Compare to Past Performance management Corporate Efficiency Activity Ratio Leverage Ratios Liquidity Ratio Profitability Ratio PAYABLES ANALYSIS Payables Risk Vendor Relations Cash Management Terms Utilization Cash Flow RECEIVABLES ANALYSIS Receivables Risk Customer Credit Risk Analyst Risk Cash Management Terms Utilization Cash Flow Adjustments Customer Analyst Invoice Activity BUSINESS UNIT 16

17 Workforce Performance Business Drivers Aging Workforce Workforce Visibility Multi-Generational WF Top Talent Retention Strategic Diversity And More Human Capital Capabilities Analysis Dimensions GLOBAL VISIBILITY DEMOGRAPHICS DIVERSITY WORKFORCE STRENGTH TALENT ACQUISITION TALENT DEVELOPMENT Global Strength Demographic Strength Diversity Strength Top Talent Strength Global Hiring Demographic Hiring Diversity Hiring Global Progression Demographic Progression Diversity Progression Top Talent Progression Diversity Performance EXPERIENCE TOP TALENT KEY TALENT MANAGEMENT LEVEL TALENT RETENTION Global Turnover Demographic Turnover Diversity Turnover Top Talent Turnover WORKFORCE COMPENSATION Global Compensation Demographic Compensation Diversity Compensation Pay for Performance

18 Customer Performance Sales Analytics Business Drivers Increase Revenue Customer Retention Improve Forecast Accuracy Sales Force Effectiveness Channel Optimization Sales Capabilities Analysis Dimensions ORGANIZATION Sales Pipeline Performance Sales Force Performance CUSTOMERS Pipeline Health Pipeline Conversion Sales Organization Performance Sales Representative Performance Sales Segmentation Channel Analysis Product Analysis Customer Analysis PRODUCTS CHANNELS Customer Relations Customer Service PLAN / FORECAST Fulfillment Efficiency Pricing and Program Performance Pricing Analysis Marketing Program Analysis 2009 IBM Corporation

19 Supply Chain Performance Procurement Analytics Business Drivers Price/Quality Balance Supply Consistency Cost Containment Demand Planning Analysis Dimensions SPEND ANALYSIS ORGANIZATIONAL UNIT Spend Classification Spend Comparisons VENDOR ANALYSIS Key Vendor Identification Vendor Performance VENDOR PRODUCT BUYER CONTRACT MANAGEMENT Compliance CONTRACT Contract Performance OPERATIONAL EFFECIENCY Process Efficiency Cycle Time Contract Opportunities ORDER TYPE 2009 IBM Corporation

20 Banking Risk Performance Credit Risk Reduce Charge Offs Business Drivers Early Credit Risk Insight BASEL II Compliance Receivables Risk Credit Policy Monitoring Financial Oversight Analysis Dimensions BUSINESS UNIT PRODUCT GEOGRAPHY Originations Analysis Characteristics of Loans Originated Credit Score Loan to Value Origination Volume Credit Risk Analysis Capabilities Front End Performance Delinquency Analysis Days Past Due Roll Rates Current Loans Back End Performance Losses Foreclosures Repossessions Bankruptcies LOAN VINTAGE Financial Oversight Basel II Reporting CREDIT SCORE PROBABILITY OF DEFAULT Profitability Exposure at Default Loss Reserves Probability of Default Actual v. Plan v. Forecast Loss Given Default Charge-offs Capital Ratios Delinquencies 20

21 Arquitetura Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform Information Infrastructure

22 Adaptive Application Framework Flow Source (ERP)

23 Adaptive Application Components Adaptive Analytics Adaptive Analytic Project Business Analytics Cognos 8 Cognos Connect Report Viewer Adaptive Warehouse Target Model Warehouse Model Source Model Analytic Warehouse Source Systems Cognos 8 BI Server Cognos 8 Data Manager

24 Multi-language support

25 Assignment Editor Assign the secured Info Pack to the appropriate Cognos group

26 Assignment Editor Filters Level Filters placed in the Assignment Editor will be applied to all reports included in the Info Pack

27 Faster Insights; Smarter Decisions Packaged Business Intelligence Standard reports and analysis in minutes Self-serve reporting for a broad range of users Adaptability Changes as fast as your business does Automates configuration of report changes Provides continuously relevant content Better TCO Industry-leading BI (IBM Cognos 8) Open, enterprise class platform 2009 IBM Corporation

28 28

29 Breakthrough Reporting, Analysis and Planning for Midsize Companies Fabio Lima Copyright IBM Corporation 2008 All rights reserved. The inf ormation contained in these materials is provided f or inf ormational purposes only, and is prov ided AS IS without warranty of any kind, express or implied. IBM shall not be responsible f or any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the ef f ect of, creating any warranties or representations f rom IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM sof tware. Ref erences in these materials to IBM products, programs, or services do not imply that they will be av ailable in all countries in which IBM operates. Product release dates and/or capabilities ref erenced in these materials may change at any time at IBM s sole discretion based on market opportunities or other f actors, and are not intended to be a commitment to f uture product or f eature av ailability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or serv ice names may be trademarks or service marks of others IBM Corporation