1 Dr. Trannin, Maria Universidade Estacio de Sa Dr. Farinaci, Juliana Universidade Estadual de Campinas
2 What? This work is based on and adapted from a research conducted in March 2012 by the Yale Project on Climate Change Communication and the George Mason University Center for Climate Change Communication*. Hereby we present the results from a similar Survey with 1000 undergraduate Students in Brazil, from private and public Universities. Our main objective is to raise attention of Brazilian Government and Scientists to the Climate Change Communication needs of Brazilian undergraduate Students.
3 Why? Climate change is expected to increase the frequency and intensity of extreme weather events. Consequently, natural disasters will likely be aggravated throughout the world. In face of uncertainties associated with natural disasters, communication plays an essential role to plan resilient communities, capable of preparing for and recovering from such impacts.
4 Brazil - context Brazil is the largest country in South America and the fifth largest in the world, with 191 M people (IBGE 2010). We went from 3,5 M undergraduate students in 2002 to 6,2 M in 2012 (Instituto Popular 2012) And we are still growing...
5 Brazilian CC Policies So are our climate change related events, specially flooding, which have been more and more common. Our Government prepared a Climate Change Plan (PNMC) in Nevertheless, the Plan basically contains biodiversity protection actions and mitigation suggestions. In August 2012, the Government launched a new Plan, Risks and Natural Disasters, with investments of circa 9,4 Billion Dollars in prevention and co-related actions related to natural disasters, mostly towards communities at risk.
6 Environmental Science Education in Brazil Environmental Education is not a mandatory discipline at Universities and although Brazilian Students are already aware of climate change, the research will show that they do not feel prepared for it.
7 Results Age Acima de 40 anos 16% % % 15% % % % Menor de 17 anos 0%
8 Have you had Environmental Science classes? 70% 30% Sim Não
9 In your opinion, what are the three top global challenges nowadays? 71% 69% 28% 28% 20% 18% 17% Vencer a pobreza e a desigualdade social Poluição do ar, da água e dos resíduos despejados Falta de acesso à educação Mudanças climátcas Desemprego e corrupção Problemas urbanos e superpopulação Perda de recursos naturais
10 How worried are you about Climate Change? Muito preocupado 51% De alguma forma preocupado 43% Um pouco preocupado 1% 5% Nem um pouco preocupado Não sei
11 Do you believe Climate Change is already happening? 94% Sim Não 2% 4% Não sei/não tenho certeza
12 Where do you think Climate Change will affect the most? 77% Os países em desenvolvimento 14% 9% Os países industrializados Ambos, igualmente
13 To what extent Climate Change will affect? 90 Afeterá muito Afetará bastante Afeterá um pouco Não afetará Não sei
14 In general how would you estmate the contributon of your current lifestyle to Climate Change? Muito Moderamente Um pouco Nada Não sei 0
15 Are you afraid of Climate Change and its effects? 70% Sim 28% Um pouco Nada 2%
16 Do you feel prepared for Climate Change? 36% 60% 4% Sim Um pouco Nada
17 How prepared for Climate Change are Nada preparado Um pouco preparado De alguma forma preparado Preparado Não sei 0
18 How do you get informaton about Climate Change? nobcias e artgos na internet 32% televisão 26% jornais 13% jornais e revistas cienbficas 9% professores redes sociais 6% 7% revistas nobcias oficiais do governo radio amigos e ou familia livros 2% 2% 1% 1% 1%
19 How much do you trust the following sources of informaton on Climate Change? 70 Muito 60 Moderadamente 50 Um pouco Nada Não sei CienTstas Universidade/ professores Jornais Família Internet Rádio e televisão Revistas Amigos Governo Federal Empresas Governo Local
20 Do you think our CommunicaTon actons and tools are adequate at this point in Tme? 41% 6% 53% Sim Um pouco Nada
21 What recommenda-ons would you make to the Government regarding Climate Change? Medidas preventvas como retrada de populações de área de risco Oficinas e palestras em escolas públicas, especialmente em áreas de risco Medidas de comunicação de riscos via mídia de massa, como novelas de TV Inserção do tema na grade do ensino superior Criação de grupos de informação e discussão on line, com o uso de mídias sociais como o facebook e twiier Eventos patrocinados com artstas, para divulgação de medidas preventvas Desenvolvimento de tecnologias para comunicação de risco via celulares 33% 30% 27% 20% 51% 70% 66% Radio PodcasTng e microblogs 2%
22 Conclusions and Recommendations Brazilian undergraduate students are aware of Climate Change and they fear it. However, it is not one of their three top global concerns. They rely basically on the internet and TV as sources of information on Climate Change, but they don t consider these sources very trustworthy. Scientists and Professors are the ones they trust the most, although they don t rely on them as a source of information on a daily basis.
23 Conclusions and Recommendations There seems to be a gap between media, science, government, and the public. We suggest a reliable knowledge transfer platform, which can approach them to science and engage them into action. We will bring Climate-ADAPT and Connect4Climate experiences to Brazilian local governments and Universities
24 References *(Leiserowitz, A., Maibach, E., Roser-Renouf, C., & Hmielowski, J. D. (2012) Climate change in the American Mind: Americans global warming beliefs and attitudes in March Yale University and George Mason University. New Haven, CT: Yale Project on Climate Change Communication). Thank you! Danke schoen!