Brazil (41) UNITWIN/UNESCO Chairs Programme. Progress report. Period of activity : UNESCO Chair in Communication. I.

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1 Brazil (41) UNITWIN/UNESCO Chairs Programme Progress report Period of activity : UNESCO Chair in Communication Report established by: Prof. José Marques de Melo, UNESCO Chairholder, Metodista de Ensino Superior 1. Academic activities I. Activities Research The following research programs were accomplished during the reported period : Latin American Communicational Thought On-line Encyclopedia: With the same goals as the dictionary, it is intended to build a consulting guide of Latin American Thought, in order to obtain the largest number of information on publications, researches and results. José Marques de Melo Latin American Communicational Thought collections: It s a documentary collection, available at UNESCO/Metodista Chair, with more than 12 thousand volumes of books, documents, video and cassette tapes, magazines, photographs, among others. The main goal is to become a reference place in the Commission for Latin America and Latin American Commission. Metodista academic production: This is an inventory of Master s theses defended in the graduate program in Social Communication at Metodista, from 1981 to The project is coordinated by Ana Maria Fadul and is a result of a survey of 400 dissertations and 32 theses, defended until up to February 2004, indexed in the database which was built by microisis software. The research (in the correction and refinement process of the obtained data on macro-descriptors) will serve to sort through UNESCO Thesaurus contents. 2. Conferences/Congresses/Meetings Eclesiocom: Eclesiocom, Ecclesial Communication Colloquium, is an event promoted by UNESCO Chair on Communication which gathers researchers, professionals, communication, religion and human students. Its goals are studying the interfaces between communication and religion themes in order to contribute to Latin America Communicational Thought development Universidade Metodista de São Paulo (80 participants) Universidade Presbiteriana Mackenzie (120 participants) UNESCOm: The seminars UNESCOm montlhy seminar on São Bernardo Public Research Group - happened during 2004 and 2005 school period at Metodista campus with 1

2 the cooperation of Universidade Metodista de São Paulo Graduate Program in Communication s teachers and students. This event was an opportunity space given by UNESCO/Metodista Chair in order to encourage socialization of researches performed by the students and teachers of the Post- Graduate Program in Communication. Besides disclosing the researches made by São Bernardo Group, it broadens knowledge of each investigator On-line event which reached 26 distance education poles (500 participants) On-line event which reached 26 distance education poles (500 participants) Universidade Metodista de São Paulo (500 participants) On-line event which reached 26 distance education poles (500 participants) Comsaúde: Brazilian Conference of Communication and health the objectives of this initiative are providing discussion and the use of media resources for health promotion as well as revealing programs and activities in the regional and national level that have already achieved affective results in the field Universidade Federal de Pernambuco (UFPE) and Associação de Ensino Superior de Olinda (150 participants) Unisinos / São Leopoldo / Rio Grande do Sul (150 participants) Universidade Metodista de São Paulo/ São Bernardo do Campo / São Paulo (150 participants) Universidade Metodista de São Paulo/ São Bernardo do Campo / São Paulo (150 participants) Folkcom: Brazilian Conference of Folkcomunication the objectives of this initiative are providing the analyses and the interaction between regional cultures and global culture, from the mediation conducted by the cultural industry. The study covers Brazilian natural phenomena folkloric calendar: Christmas, June parties and Carnival Univates / Valer do Taquari / Rio Grande do Sul (250 participants) CEUT (Centro de Pesquisa Unificado de Teresina) / Teresina / Piauí (180 participants) Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo (300 participants) Universidade Estadual de Ponta Grossa / Ponta Grossa / Paraná (450 participants) Celacom: International Colloquium on Latin American School of Communication Held annually at Universidade Metodista de São Paulo campus- is a space for discussion and debate between the personality studied, other researchers and graduate and post-graduate students. Besides promoting the event, UNESCO/Metodista Chair is aimed to make a survey about the works to incorporate the acquis bibliography and publish the results of reflection Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo (350 participants) Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo (350 participants) Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo (350 participants) Universidade Católica de Pelotas / Pelotas / Rio Grande do Sul (350 participants) Politicom: The event is a place for reflection, connected to Universidade Metodista de São Paulo Post-Graduate Program in Social Communication line and has as its objectives are 2

3 gathering studious from graduation as well as Post-Graduation, besides the professionals around Marketing and Political Advertising concepts Faculdades Integradas Toledo / Araçatuba / São Paulo (180 participants) Unochapecó / Santa Catarina / Rio Grande do Sul (180 participants) Universidade Metodista de São Paulo / São Bernardo do Campo / São Paulo (180 participants) Faculdade Santa Bárbara / Santa Bárbara do Oeste / São Paulo (180 participants) Regiocom: International Colloquium on Regional Development that is annually realized and is part of the activities undertaken by UNESCO Chair. These meetings gather, annually, professors, researches, students and communication professionals from many Brazilian states and representatives of other countries interested in retraining and upgrading training. These interactions can enhance cultural exchange as a way of having a pluralistic coexistence of human solidarity and peace strengthening Faculdades Integradas Toledo / Araçatuba / São Paulo (250 participants) Unochapecó / Santa Catarina / Rio Grande do Sul (250 participants) Universidade Metodista de São Paulo/ São Bernardo do Campo / São Paulo (250 participants) Universidade Federal do Ceará / Ceará / Fortaleza (250 participants) 3. Partnerships The Chair has developed the following partnerships: Centro Universitário de Brasília (Uniceub) Centro Universitário Feevale Centro Universitário Monte Serrat Centro Universitário (UniFiam/Faaam) Centro Universitário Univates Faculdade dos Meios de Comunicação (Famecos) Faculdade Editora Nacional Faculdades Adamantinenses Integradas Faculdades de Limeira Faculdades do Espírito Santo (FAESA) Faculdades Maringá Faculdades Metropolitanas de Londrina Faculdades Toledo Pontifícia Universidade Católica de Minas Gerais Pontifícia Universidade Católica do Rio Grande do Sul Universidade Carioca (Unicarioca) Universidade Católica de Santos (UNISANTOS) Universidade de Brasília (UNB) Universidade de Mogi das Cruzes (UMC) Universidade de Ribeirão Preto (UNAERP) Universidade de Taubaté (UNITAU) Universidade do Estado do Rio de Janeiro Universidade do Vale do Rio dos Sinos (Unisinos) Universidade Estadual de Campinas (UNICAMP) Universidade Estadual de Ponta Grossa (UEPG) Universidade Federal da Bahia Universidade Federal da Paraíba Universidade Federal de Mato Grosso do Sul, 3

4 Universidade Federal de Pernambuco Universidade Federal de Santa Catarina Universidade Federal de Viçosa Universidade Federal do Espírito Santo Universidade Federal do Piauí Universidade Federal Fluminense Universidade Metodista de Piracicaba (UNIMEP) 4. Publications Books UNESCO/Metodista publications Folkcomunicação: teoria e metodologia, by Luiz Beltrão Year: 2004 Number of pages: 160 p. São Paulo na idade mídia by José Marques de Melo and Antonio Adami Publisher: Arte e Ciência Year: 2004 Number of pages: 378 p. Marketing Político Brasileiro: Ensino, Pesquisa e Mídia by Adolpho Queiroz Year: 2005 Number of pages: Regionalização Midiática: Estudos sobre Comunicação e Desenvolvimento Regional by José Marques de Melo, Cidoval Moraes and Maria Cristina Gobbi Publisher: Unitau Year: 2006 Number of pages: 365 p. Mídia Cidadã: Utopia Brasileira by José Marques de Melo, Maria Cristina Gobbi and Luciano Sathler Year: 2006 Number of pages: 247 p. Folkcomunicação na area global: Avanços teóricos e metodológicos by Cristina Schmidt Publisher: Ductor Year: 2006 Number of pages: 316 p. Comunicação: Região e Desenvolvimento by José Marques de Melo, Eron Brum, Gladis Linhares, Claudia Brito and Maria Cristina Gobbi Publisher: Uniderp Year: 2004 Number of pages: 250 p. 4

5 Folkcom: Do ex-voto à indústria dos milagres: A comunicação dos pagadores de promessas by José Marques de Melo, Maria Cristina Gobbi and Jacqueline Line Dourado Publisher: Halley Publisher Year: 2006 Number of pages: 685 p. Os Grupos do Centro-Oeste by José Marques de Melo and Jorge Duarte Publisher: Uniceub Year: 2001 Number of pages: 352 p. Latin American School Annais Series Pensamento Comunicacional Latino-Americano: da Pesquisa-Denúncia ao Pragmatism Editors: José Marques de Melo, Eron Brum, Gladis Linhares, Claudia Brito and Maria Cristina Gobbi Year: 2004 and English Number of pages: 359 p. Sociedade do Conhecimento: aportes Latino-Americanos Editors: José Marques de Melo, Paulo Rogério Tarsitano, Luciano Sathler and Maria Cristina Gobbi (organization) Year: 2005 and English Number of pages: 250 p. Educomídia, alavanca da cidadania: O legado utópico de Mário Kaplún Editors: José Marques de Melo, Maria Cristina Gobbi (organization), Maria Aparecida Ferrari and Elydio dos Santos Neto Year: 2005 and English Number of pages: 247 p. Comsaúde Annais VI Conferência Brasileira de Comunicação e Saúde: Mídia, mediação e medicalização Editors: Org. José Marques de Melo, Isaac Epstein, Maria Cristina Gobbi and Ana Luiza Zanibon Gomes Publisher: Anvisa Year: 2005 and English Number of pages: 312 p. Journals UNESCO/Metodista Yearkbook of Regional Communication Editors: José Marques de Melo and Maria Cristina Gobbi Year: 2004, 2005 and 2006 Language(s): English, Portuguese and Spanish Number of pages: 264 pages, 247 pages, 378 pages 5

6 Periodical Science Communication Brazilian News Paper JBCC: Monthly bulletin with information on Social Communication. It has been highlighted as a channel of communication between several agencies and researches from the area. Its scope is both national and international, covering, nowadays, researchers from five continents. Currently, it is sent to approximately s addresses. Rede Alfredo de Carvalho News REDEALCAR: Monthly bulletin which publishes the actions designed to commemorate 200 years of press deployment in Brazil. It also provides Rede Alfredo de Carvalho accomplished activities built by entities that act for education, research, promotion, professional, production and other sectors linked to intellectual activity field. Encyclopedia of Communicational Thought in Latin America: On-line publication that makes a survey on researchers work in communication field and on their collaborators or people who have relevance for the Latin America thought in communication construction. Thought Communicational in Latin America Encyclopedia: On-line publication which is a survey on the research work in communication field and their collaborators, people who have had relevance on the Latin America thought in communication construction. Citizen Media Portal: It is aimed at understanding Brazilian system of Citizen Media map, with key issues regarding intellectual property and cultural diversity. Multimedia material FOLKCOM Memória da Conferência Brasileira de Folkcomunicação Year: 2004, 2005 and 2006 Type of material: CD ROM CELACOM Memória do Colóquio Internacional sobre a Escola Latino-Americana de Comunicação Year: 2004, 2005 and 2006 Type of material: CD ROM REGICOM Colóquio Internacional sobre Comunicação 2005 Year: 2005 Type of material: CD ROM Luiz Beltrão Award 2004 Teaching/learning material: Uninove image and sound laboratory (partnership with Lis) Type of material: DVD Luiz Beltrão Award 2005 Year: 2005 Teaching/learning material: Uninove image and sound laboratory (partnership with Lis) Type of material: DVD Luiz Beltrão Award 2006 Year:

7 Teaching/learning material: Uninove image and sound laboratory (partnership with Lis) Type of material: DVD Citizenship Media Material Year: 2005 Teaching/learning material: Uninove image and sound laboratory (partnership with Lis) Type of material: E-Book available on CDRom and on UNESCO/Metodista Chair on Communicaiton home-page II. Impact It is necessary to point out that even though the researches and the discussions enabled the intensification process of media globalization with the use of New Technologies of Communication and Information (NTCI s); there is a growing concern about social inclusion, and respect of culture diversity. The Chair achievements intend to promote a permanent reflection upon the most crucial issues related to the area of the Media. The themes chosen in the many meetings and publications have helped to strengthen our regional characteristic, without losing the diversity focus of our national and international expertise. Moreover, subjects which recover the right of communication as a universal principle, legitimated worldwide, have called the UNESCO/Metodista Chair attention in many ways, such as events, publications, meetings and researches. III. Forthcoming activities 1. Latin American Communicational Thought Encyclopedia Development 2. Activities described below, in perspectives item 3. Research implementation, publications and events that clamor the academic community, professionals and topics related to social communication environment public participation. IV. Development prospects Short and medium term Management in Public Notice: Post-Graduate lato sensu course sponsored by UNESCO/Metodista Chair on Communication; Period: (3 semesters). Freight-time: 360 h/a; 4 modules/semester. Areas: Communicational Thought; Communicational Technology; Communicational Policy; Communicational Planning; Communicational Management; Communicational Projects evaluation; Regional Communication; Organizational Communication; Community Communication; Health Communication; Cultural and Educational Communication. JBCC: Communicational Science Brazilian Paper UNESCO/Metodista Yearbook: Continuation of the publication Long term ENCIPECOM: AL, Latin American Thought Communicational Encyclopedia 7

8 Object: The research will be conducted under the aegis of UNESCO/Metodista Chair on Communication for Regional Development. General Purpose: The primary purpose of the project is being a reference work on State of the art in Media in Latin America disclosure, developing a product able to provide a significant part of communicational studies for academic community, stored at Latin American School Collection Activities UNESCOM Multidisciplinary Communication Colloquium for Development. Theme: Communication to development. Date: April Place: Universidade Metodista de São Paulo Partnership: EAD CELACOM XI International Colloquium on Latin American Communication Schools Theme: Communicational Thought: São Paulo vanguards Date: May 6 th and 7 th Place/Partnership: SESI (São Paulo) REGIOCOM XII International Communicational Colloquium on Regional Development Theme: Mercosul in mundial press Month: May Place/Partnership: Universidade Católica de Pelotas (RS) UNESCOM Multidisciplinary Communicational Colloquium to Development Theme: Communication to development Months: April, June and September Place: Universidade Metodista de São Paulo Partnership: EAD VI Media, Religion and Culture Conference Theme: Dialogues in Diversity Partnership: WACC Date: August 11th and 14th Place: Universidade Metodista de São Paulo FOLKCOM XI Brazilian Conference of Folkcommunication Theme: Folkcomunication theoretical and methodological challenges Date: September 3 rd and 4 th Place/Partnership: Universidade Federal do Rio Grande do Norte (RN) POLITICOM VII Brazilian Communicational Conference and Political Marketing Date: Second quarter of october Place/Partnership: / Itu / SP ECLESIOCOM III Brazilian Conference on Ecclesial Communication Month: October Place/Partnership: Universidade Federal do Rio de Janeiro CITIZEN MEDIA III Brazilian Conference on Citizen Media Theme: Citizen Communication in Peripheral Societies Date: October 30 th and 31 th Place/Partnership: Universidade Federal de Pernambuco (PE) COMSÁUDE XI Brazilian Conference on Communicatio and Health Month: October Place/Partnership: Faesa Faculdades Integradas do Espírito Santo COMTEC II Brazilian Conference on Communication and Tecnology Month: November Place/Parnership: Universidade Metodista de São Paulo 8